Dreams&Fears | JM
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The document discusses the need for change and transformation away from old thinking models. It advocates for adopting new thinking models and finding a new organizing idea that creates a conscious balance. It also discusses the importance of having a strong brand identity centered around a clear brand purpose and vision. Additionally, it suggests that return on purpose equals profit plus talent, and that leaders of the future will focus on creating personal growth and meaning.
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Building a Discernible Brand in the Modern World | Element Three
This document outlines Tiffany Sauder's presentation on building a discernible brand in the modern world. She defines a discernible brand as one that can be seen and understood. She then discusses 5 guiding brand principles, including that the brand is the product, a brand should help customers rather than just do things, a brand has a personality, it's better to be first than perfect, and knowing what you're driving toward. She explains how a strong brand informs a company's marketing and content strategy, and argues that most brands try to appeal to everyone but end up with no clear personality.
PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
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Dreams&Fears | TedX 2013
Herman Toch argues that it is time for brands and companies to take responsibility for the problems they have helped create and shape brands that they are proud of, not just for profit and market share. He notes that brands have become irrelevant to consumers, who no longer trust that companies truly care about them or are trying to make their world a better place. Toch advocates for a new generation of marketers to create "new world companies" with the purpose of creating reasons for people to be happy, not just profit maximization. He introduces the concept of "happy profit" by purpose- and principle-driven companies that inspire people and see issues as opportunities, in contrast to companies focused only on short-term profit.
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Dreams&Fears | JM
- 2. ‘You can not be successful in a failing world’FEIKE SIJBESMA – DSM, CEO
- 3. ‘IF WE ONLY OPTIMIZE WHAT’S WRONG, WE ONLY MAKE IT PERFECTLY WRONG’
- 4. WE HAVE OUR BRAND & COMPANY ‘ON LOAN’
- 9. CHANGE? TRANSFORMATION?BACK TO HOW IT WAS? CRI I$$
- 10. CHANGE? TRANSFORMATION?BACK TO HOW IT WAS? CRI I$$ CHANGE OUR OLD THINKING MODELS NEW THINKING MODELS OLD THINKING MODELS STILL VALID
- 11. WHATWESEE TIME NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE CONSCIOUS BALANCE CHOICES PERSONAL FEELING MY PLACE IN THE WORLD THE GOOD LIFE ? LOOKING FOR A NEW ORGANZING IDEA
- 12. A BRAND IN ITS STRENGHT A BRAND THAT IS CENTERED BRAND PURPOSE BRAND VISION BRAND PERSONA LITY VISUAL BRANDIDENT ITY BRAND PRINCIPLES
- 13. Return On Purpose = PROFIT + TALENT
- 14. = COMPANY EMPLOYEES Purpose fit
- 15. LEADERS/MANAGERS OF THE FUTURE ARE CREATORS OF PERSONAL GROWTH & MEANING
- 16. Consumers share, lend, and rent products to each other DO YOU HAVE A ROLE IN COLLABORATIVE CONSUMPTION?
- 17. reversing the existing business model C2B: CONSUMER TO BUSINESS