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Trends Shaping Retail: United States
The document discusses trends shaping retail, emphasizing the importance of human connection and various tools in creating meaningful shopping experiences. It highlights the significance of different shopper mindstates and the evolution of retail into more emotional, seamless, and transformational environments. Key trends include nomadic, automated, curated, and gamified experiences that enhance customer engagement and loyalty.
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Trends Shaping Retail: United States
- 1. TRENDS ! SHAPING ! RETAIL! MichaelStephenson Associate Strategy Director, FITCH
- 2. SO, WHAT TOOLS DOYOU USE?!
- 3. PALETTE OF TOUCHPOINTS! Physical:The tangible – from objects that can be touched to settings that can be experienced Human: Dynamic interactions – with individuals, employees, and social groups Digital: Electronic Tools – technologies that talk to everyone, or just talk to me P H D
- 4. To us, HUMANmay be the most important of the three. We believe retail is about meaningful moments of human connection.
- 5. SHOPPER MINDSTATES! Exploring Open mindedbut category focused. Locating Looking for a specific product, brand or service. Dreaming Unfocussed, open to experiences and story telling. Shopper mindstates Inspire me Challenge me Entertain me Play with me Reassure me Show me Help me find it
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- 8. EXPERIENCE SIGNATURES! Distinct collectionof branded touchpoints. Unique in collection from one brand to the next. Why shoppers choose one brand over another. How retail brands become memorable. The reasons shoppers come back for more.
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- 10. LOCATING THE DRAMA! Notubiquitous Retail & technology focused Category agnostic Inspirational
- 11. MILLENIAL SHOPPERS! Finicky yetfrugal Tech savvy Open-minded Particular
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- 13. Macro-trend: TRANSFORMATIONAL! ! The physical retailenvironment is changing appearances, inside and out.
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- 25. Macro-trend: EMOTIONAL! Brands & retailersare providing a more engaging shopping experience to create an emotional hook.
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- 38. Macro-trend: SEAMLESS! The lines betweendigital & physical are blurring to create a more seamless experience.
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