The document discusses the future of malls in Singapore. It notes that retail only makes up 2.1% of Singapore's total spending and questions the role of malls. Singapore has a very high population density but most people live in high-rise public housing. The document suggests that malls need to become places people want to spend time at by getting to know their target customers, creating flagship stores for devoted fans, and encouraging exploration within the malls. It argues for prioritizing return on time invested over purely financial returns.