1. Draft Treatment
Date:18/12/13
Name of artist:Kesha
Title of track: Crazy Kids
Outline of ideas for music video (narrative, characterisation, concept etc…)
Our music video will start of with the female lead, preparing for a night out with her
friends. The lead female looks into the mirror as she begins to get ready; her friends
appear to glow in the dark paint to their faces. People shown doing a unique dance
routine; which later in the sequence people are shown doing aswell. Cuts to the lead
singing against a starry background, and then cuts to school lab earlier that day of
everyone making drinks in a lab (replace alcoholic products).
Then the scene cuts to the female lead and her friends walking to the party and then
shots of people in the party, not having a very good time. Thereafter, female lead
and her friends put down a large bowl of a substance which then is given to the
guests and the party livens up and more funky items are placed in the party to
connote that the party was boring before.
Female lead and her friend are shown taking shots of the substance.
Resources that will be needed? (actors, props, settings, technical resources)
Actors
Backdrops/green screen
Chemistry lab- lab coats
Glitter/make up for actors
Costume
Big space
Lights
Mirror
Glow in the dark paint/ glow sticks
Party decorations

2. Justification of ideas relating to artist, genre and audience questionnaire and
focus group information.
We are thinking of doing a party scene, as it was one of the most popular
options from the questionnaire. Also this would be typical for Kesha as she is
seen to be an outrageous and fun artist. Bright things such as glow in the dark
paint and make up are typical of Kesha, as she is particularly associated and
known for having incorporating these things in her style and her video.
After reviewing the Questionnaire and Focus group, we ensured that the
narrative was audience specific and was similar to the pop genre.