1. The document provides best practices for engaging in social media as a representative of ABC Company. It outlines 11 tips, including following each social network's rules, acting professionally, adding value to conversations, posting frequently, being responsive to others, and knowing facts and citing sources. 2. Key recommendations include always representing the company professionally, sharing insightful content to add value for others, setting an editorial schedule for regular posting, and responding to feedback and resolving any complaints. 3. Social media users should follow the guidelines, interact respectfully with others, and address any issues they raise to successful engage with people on behalf of their organization.

1. Best Practices Guide for Posting or Engaging in Social Media
By: Alexis Hart McDowell, Esq.
In addition to the ABC’s Social Media Policy outlined above, here are additional ways to successfully
engage in social media. [Note: Descriptions are wholly incomplete]
1. Follow the Rules – Each social network has its own rules and conditions to follow (both officially
and those that are community-driven). Please ensure you follow those rules while interacting on each
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website.
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2. Act Professional – When using social media, you are always representing ABC Company.
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Remember, you are always “on the record” – everything you say is visible to members, coworkers,
non members, media, etc., so always act professional.
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3. Add Value and Have a Point Of View – Discuss insightful topics you are knowledgeable about and
express them in a way that adds to existing conversations. Share tips, tricks, and insights. People’s
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time is precious and they need to get something out of the time they spend with you. Make listening
to you worth their time.
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4. Post Frequently – Set an editorial schedule…
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5. Listen to what others have to say – Appreciate suggestions and feedback…
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6. Be Responsive – If someone responds to something you’ve said as a Community Manager, be
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responsive and follow-up.
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7. Be External – You don’t have to be 100% internally focused. Link to other blogs, videos, and news
articles. Re-tweet what others have to say.
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8. Know your facts and cite sources – …
9. Respond to ideas not people (Don’t pick fights) – …
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10. Be the first to respond to your own mistakes – …
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11. If you respond to a problem you own it – If you become the point of contact for a complaint,
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stay with it until it is resolved.
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Created By:
Alexis Hart McDowell, Esq.
www.linkedin.com/in/alexishartmcdowell
Policy last updated XXXX
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