Dr hadi bos-b01-memahami bos-2015
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This document discusses the concepts of Blue Ocean Strategy, which involves thinking differently to create new market spaces without competition by focusing on value creation, differentiation, and low costs. It explains that red oceans represent existing competitive markets while blue oceans represent wide open, profitable market spaces with few competitors. The key is to move from red to blue oceans by innovating in a way that pursues differentiation and low costs simultaneously to deliver value to customers. Effective blue ocean strategies minimize rather than take risks.
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In this presentation, we will introduce the concept of “Blue Ocean Strategy”, to help you understand and gain a strong foothold in online competitive market place.
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Blue-Ocean-Strategy_1.pptx
- W. Chan Kim and Renee Mauborgne developed the concept of Blue Ocean Strategy, which was presented in their book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant."
- A blue ocean strategy involves creating a new market space that is free from competition, while a red ocean strategy involves competing in an existing market space with other competitors.
- The four key steps to creating a blue ocean strategy are: 1) Create an uncontested market space, 2) Focus on the big picture, 3) Reach beyond existing demand, and 4) Focus on getting the strategic sequence right.
Blue ocean vs Red ocean strategy
This document defines and compares blue ocean and red ocean strategies. Blue ocean strategy involves creating new, uncontested market space through value innovation and reconstructing industry boundaries. It aims to create new demand and customers. Advantages include high profits in a new market but it can become red over time. Red ocean strategy involves competing in existing markets through low cost or differentiation. The market is established but competition is fierce with low growth opportunities. Overall, blue ocean focuses on creating new markets while red ocean competes within existing industry boundaries.
Blue Ocean Strategy
Blue ocean strategy refers to creating a new market space where there is little or no competition. It aims to capture new demand by introducing products with superior features that make competition irrelevant. The key aspects of blue ocean strategy are to create uncontested market space, make the competition irrelevant, capture new demand, and break the value-cost tradeoff. In contrast, red ocean strategy focuses on competing in existing markets to beat competition and exploit existing demand through a value-cost tradeoff.
The 7 Ocean Strategies
A large global company with 25,000 employees across 40 countries was considering implementing a Blue Ocean Strategy to address stagnating growth. However, the author argues that Blue Ocean Strategy is not actually used by any major companies because it focuses too much on managing innovation rather than innovating. A more comprehensive approach is needed that looks beyond existing industry boundaries to create new market spaces and value through disruptive innovations that raise value for both customers and the company. True blue oceans are created from the bottom-up through learning, invention, and innovative new products/services rather than top-down strategic planning.
Blue ocean strategy
This document discusses different types of business strategies, focusing on red ocean and blue ocean strategies. It defines red ocean strategies as competing in existing markets by fighting for market share, while blue ocean strategies create new, uncontested market space through strategic innovation. The document outlines the key principles and characteristics of blue ocean strategy, such as reconstructing market boundaries and focusing on strategic sequencing. It notes that blue ocean strategies can lead to new industries being created and can help companies alter industry boundaries to drive more profitable growth.
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Blue Ocean StrategyWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will introduce the concept of “Blue Ocean Strategy”, to help you understand and gain a strong foothold in online competitive market place.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Blue-Ocean-Strategy_1.pptx
- W. Chan Kim and Renee Mauborgne developed the concept of Blue Ocean Strategy, which was presented in their book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant."
- A blue ocean strategy involves creating a new market space that is free from competition, while a red ocean strategy involves competing in an existing market space with other competitors.
- The four key steps to creating a blue ocean strategy are: 1) Create an uncontested market space, 2) Focus on the big picture, 3) Reach beyond existing demand, and 4) Focus on getting the strategic sequence right.
Blue ocean vs Red ocean strategy
This document defines and compares blue ocean and red ocean strategies. Blue ocean strategy involves creating new, uncontested market space through value innovation and reconstructing industry boundaries. It aims to create new demand and customers. Advantages include high profits in a new market but it can become red over time. Red ocean strategy involves competing in existing markets through low cost or differentiation. The market is established but competition is fierce with low growth opportunities. Overall, blue ocean focuses on creating new markets while red ocean competes within existing industry boundaries.
Blue Ocean Strategy
Blue ocean strategy refers to creating a new market space where there is little or no competition. It aims to capture new demand by introducing products with superior features that make competition irrelevant. The key aspects of blue ocean strategy are to create uncontested market space, make the competition irrelevant, capture new demand, and break the value-cost tradeoff. In contrast, red ocean strategy focuses on competing in existing markets to beat competition and exploit existing demand through a value-cost tradeoff.
The 7 Ocean Strategies
A large global company with 25,000 employees across 40 countries was considering implementing a Blue Ocean Strategy to address stagnating growth. However, the author argues that Blue Ocean Strategy is not actually used by any major companies because it focuses too much on managing innovation rather than innovating. A more comprehensive approach is needed that looks beyond existing industry boundaries to create new market spaces and value through disruptive innovations that raise value for both customers and the company. True blue oceans are created from the bottom-up through learning, invention, and innovative new products/services rather than top-down strategic planning.
Blue ocean strategy
This document discusses different types of business strategies, focusing on red ocean and blue ocean strategies. It defines red ocean strategies as competing in existing markets by fighting for market share, while blue ocean strategies create new, uncontested market space through strategic innovation. The document outlines the key principles and characteristics of blue ocean strategy, such as reconstructing market boundaries and focusing on strategic sequencing. It notes that blue ocean strategies can lead to new industries being created and can help companies alter industry boundaries to drive more profitable growth.
Blue ocean strategies: What are they?
This is a presentation on Blue Ocean Strategies (BOS) that explains to the viewer the basic concepts of BOS and what exactly is a BOS. Most of the information is taken from the book Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (W. Chan Kim, R. Mauborgne, 2005).
Blue ocean strategy
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5th Jeddah Marketing Club (Blue Ocean Strategy) by Dr.Ahmed Radwan
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
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■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Blue Ocean Strategy: The Application In USM Library
Kertas Seminar Kebangsaan Perpustakaan Akademik - SKPA 2011. 5-7 Julai 2011. Hotel Riverview, Kota Bharu, Kelantan.
Blue ocean strategy - Demystified!
This document provides an overview of Blue Ocean Strategy (BOS), including what it is, why it should be used, differences between red and blue oceans, key concepts like value innovation and strategy canvases. It discusses three types of non-customers, the sequence of BOS, and tipping point leadership. Examples are given of how BOS was applied at Southwest Airlines and Yellow Tail wine, illustrated with strategy canvases. The document lists resources on BOS and acknowledges authors W. Chan Kim and Renée Mauborgne.
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The WW&ST Expo has been created to help drive development in the waste water & sewage treatment industry, and help you navigate the complexities of policy updates, whilst showcasing the latest technical innovations.
Blue ocean strategy
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne to help companies move from competitive "red oceans" to new "blue oceans" of uncontested market space. They observed that companies tend to compete head-to-head resulting in shrinking profits, and that lasting success comes from creating new markets rather than battling competitors. Blue Ocean Strategy provides systematic tools and frameworks to help companies reconstruct industry boundaries to create blue oceans of opportunity and make competition irrelevant.
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In this PPT I have explained all the concepts of Blue Ocean and Red Ocean Marketing along with Real life example
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The document discusses red ocean strategy versus blue ocean strategy. It defines traditional red ocean strategy as competing within an existing market space, while blue ocean strategy creates a new uncontested market space to make competition irrelevant. It provides key points about blue ocean strategy, noting that it is based on data, pursues differentiation and low cost, and creates new industry boundaries. It also offers tools and frameworks to help break from competition and create new market space.
blue ocean strategy.pptx
Blue ocean strategy involves creating new market space and making competitors irrelevant by exploring uncontested markets. It focuses on value innovation to create products or services that are superior to existing offerings. The key principles of blue ocean strategy are reconstructing market boundaries, focusing on the big picture rather than numbers, going beyond existing demand, and getting the strategic sequence right. Blue ocean strategy aims to create future demand and customers in a market where competition is currently non-existent.
Blue Ocean Shift
Drawing on more than a decade of new work, Kim and Mauborgne show us how to move beyond competing, inspire our people's confidence, and seize new growth, guiding us step-by-step through how to take our organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift our self, our team, or our organization to new heights of confidence, market creation, and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether we are a cash-strapped startup or a large, established company, non-profit or national government, we will learn how to move from red to blue oceans in a way that builds our people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower us to succeed as we embark on our own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
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https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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SEA_Brochure
The Sustainable Enterprise Accelerator (SEA) provides business development services like idea generation, business plans, marketing, and student internships to help startups. Its vision is to be the primary regional resource for student involvement in startup development. The SEA's mission is to promote economic growth through hands-on learning for students consulting with local businesses. It is led by Dr. John Golden and has helped companies in various industries as well as undertaken sustainability projects.
5th Jeddah Marketing Club (Blue Ocean Strategy) by Dr.Ahmed Radwan
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
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But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
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=not *Restaurant* Marketers
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=not *Market Researcher*.
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*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
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*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
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*#Legendary_ADLAND*
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Blue ocean strategy
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne to help companies move from competitive "red oceans" to new "blue oceans" of uncontested market space. They observed that companies tend to compete head-to-head resulting in shrinking profits, and that lasting success comes from creating new markets rather than battling competitors. Blue Ocean Strategy provides systematic tools and frameworks to help companies reconstruct industry boundaries to create blue oceans of opportunity and make competition irrelevant.
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The document discusses red ocean strategy versus blue ocean strategy. It defines traditional red ocean strategy as competing within an existing market space, while blue ocean strategy creates a new uncontested market space to make competition irrelevant. It provides key points about blue ocean strategy, noting that it is based on data, pursues differentiation and low cost, and creates new industry boundaries. It also offers tools and frameworks to help break from competition and create new market space.
blue ocean strategy.pptx
Blue ocean strategy involves creating new market space and making competitors irrelevant by exploring uncontested markets. It focuses on value innovation to create products or services that are superior to existing offerings. The key principles of blue ocean strategy are reconstructing market boundaries, focusing on the big picture rather than numbers, going beyond existing demand, and getting the strategic sequence right. Blue ocean strategy aims to create future demand and customers in a market where competition is currently non-existent.
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Drawing on more than a decade of new work, Kim and Mauborgne show us how to move beyond competing, inspire our people's confidence, and seize new growth, guiding us step-by-step through how to take our organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift our self, our team, or our organization to new heights of confidence, market creation, and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.
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With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower us to succeed as we embark on our own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
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Dr hadi bos-b01-memahami bos-2015
- 1. Memahami Blue Ocean Strategy Bengkel Strategi Lautan Biru, Institut Pendidikan Guru Malaysia 1
- 3. Change is inevitable and is at a very fast speed. We must change to be relevant Memahami Blue Ocean Strategy
- 4. Mindset Change Think Differently Think Differently – using Blue Ocean Strategy Thinking…. to look at pressing issues and create value Memahami Blue Ocean Strategy
- 7. A Result of Decade Long Study Blue Ocean Strategy
- 8. Blue Ocean Strategy Creating Uncontested Market Space & Making the Competition Irrelevant Mencipta Ruang Pasaran yang tiada Saingan
- 9. Bayangkan Dua Lautan MERAH BIRU
- 10. Red Ocean – Lautan Merah • Persaingan; • Sempadan Ketara; • Crowded - Ramai; • Kurang Untung; • Cut throat; • Darah - Bloody
- 11. Blue Ocean …. • Luas; • Tenang; • Peluang; • Tiada Saingan; • Peraturan Belum Wujud; • Suasana Mencipta
- 12. What Is A Blue Ocean? • New market space • Companies expand or go across industry boundaries • Competition is irrelevant in the blue uncharted water • Significant opportunity for profitable growth • Existing market space • Industry boundaries are defined and accepted • Cutthroat competition means the water is bloody red • Growth and profits are restricted Red Ocean Blue Ocean Source: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne ©2005
- 13. Value Creation INOVASI BERIMPAK TINGGI MENGEJAR PEMBEZAAN DAN KOS RENDAH SERENTAK INOVASI NILAI KOS NILAI /FAEDAH PENGGUNA Core Concept …
- 14. Effective BOS • Effective blue ocean strategy should be about risk minimization, not risk taking.
- 15. From Red Ocean to Blue
- 16. REFLEKSI
- 17. SOAL JAWAB