Corporate Social Responsibility and Worker’s Health Catherine Kilfedder BT Group Health Adviser 5/6 May 2010 CSR and the promotion of Health and Wellbeing at work
About BT UK Western Europe Asia Pac Middle East  and Africa Russia / CEE 105,200 FTE BT employees 147,400 FTE with contractors 2008/09 revenues: £21.3 billion North America 4,500 102,800 1,100 10,900 500 200 27,400 BT organisation BT Retail * BT Wholesale BT Global Services *  BT Operate * BT Design Openreach * Global operations  Latin America
The BT business case Improving the health of our people Mitigating the effects of organisational change/restructuring and the recession Maximising the opportunities afforded through technological innovation Accommodating changes in workforce demographics and population health risk profile Enhancing employee engagement and productivity Feeding into brand image and CSR credentials Reducing costs
Approach Strategic vision Robust metrics analysis Engagement through all levels of the organisation Portfolio of activities aligned with the strategy Organisational and individual level interventions
Creating a healthy and diverse environment  where excellence prospers BT People Strategy
Primary Training Education Management Leadership The job The workplace BT PEOPLE
Impact of health promotion programmes Cardiovascular 16,366 registered, average weight loss 2 kg  54% made lifestyle changes during programme Smoking 1,000 participants signed up, 30% quit rate Mental Health 68% learned new ways to look after their MH 56% implemented recommendations and continued at follow-up 51% improvements in mental well-being Cancer Knowledge improved up to 12% 61% planned to change physical activity, diet, weight  Diabetes Up to 25% improvement in knowledge 2/3rds took action to reduce their risk
Current physical health trial  Online health assessment and fitness Graduates and Apprentices Health risk profiles Behaviour change Social media, e.g. Blog
Secondary Maximise support Identify & address early Action plan Build resilience Enhance coping
Secondary initiatives Personal resilience STREAM/STRIDE Passport scheme
HR LM MH 1 st Aid Guided Self-help Couns. CCBT CBT Tel, F2F Rehab Stay at Work Get back to Work Move on with dignity “ OHS” Tertiary
Tertiary initiatives Self help Occupational Health Service Employee Assistance Programme Employee Assistance Management Mental Health First Aid training Cognitive Behavioural Therapy Physiotherapy service Managing changing capabilities
New metrics – H,S & WB performance Index Lag (50%) Lost time injury rate Notices/prosecutions for H&S breaches Work related OH referrals Work related clinical EAP referrals SA rate Lead (50%) Safety plan completion & ISO 18001 compliance Health surveillance undertaken STREAM Red/Amber actioned within timescales % RTW after 6 months absence & average SA length for LT cases (over 14 days) Self reported wellness (WEF) & participation in wellbeing initiatives
Challenges Creating the right environment Reflecting diversity Obtaining buy in at all levels Sustaining momentum Enablers Establishing partnerships Keeping it simple Using multiple communications channels Evaluating and demonstrating impact
Investing in workplace health can: Help to improve employee engagement and motivation Improve employees’ emotional resilience and their ability to cope with stress Improve employee productivity Help ensure the organisation is fitter for purpose Help the organisation to weather changing economic conditions over the long-term
 

Dr. Catherine Kilfedder

  • 1.
    Corporate Social Responsibilityand Worker’s Health Catherine Kilfedder BT Group Health Adviser 5/6 May 2010 CSR and the promotion of Health and Wellbeing at work
  • 2.
    About BT UKWestern Europe Asia Pac Middle East and Africa Russia / CEE 105,200 FTE BT employees 147,400 FTE with contractors 2008/09 revenues: £21.3 billion North America 4,500 102,800 1,100 10,900 500 200 27,400 BT organisation BT Retail * BT Wholesale BT Global Services * BT Operate * BT Design Openreach * Global operations Latin America
  • 3.
    The BT businesscase Improving the health of our people Mitigating the effects of organisational change/restructuring and the recession Maximising the opportunities afforded through technological innovation Accommodating changes in workforce demographics and population health risk profile Enhancing employee engagement and productivity Feeding into brand image and CSR credentials Reducing costs
  • 4.
    Approach Strategic visionRobust metrics analysis Engagement through all levels of the organisation Portfolio of activities aligned with the strategy Organisational and individual level interventions
  • 5.
    Creating a healthyand diverse environment where excellence prospers BT People Strategy
  • 6.
    Primary Training EducationManagement Leadership The job The workplace BT PEOPLE
  • 7.
    Impact of healthpromotion programmes Cardiovascular 16,366 registered, average weight loss 2 kg 54% made lifestyle changes during programme Smoking 1,000 participants signed up, 30% quit rate Mental Health 68% learned new ways to look after their MH 56% implemented recommendations and continued at follow-up 51% improvements in mental well-being Cancer Knowledge improved up to 12% 61% planned to change physical activity, diet, weight Diabetes Up to 25% improvement in knowledge 2/3rds took action to reduce their risk
  • 8.
    Current physical healthtrial Online health assessment and fitness Graduates and Apprentices Health risk profiles Behaviour change Social media, e.g. Blog
  • 9.
    Secondary Maximise supportIdentify & address early Action plan Build resilience Enhance coping
  • 10.
    Secondary initiatives Personalresilience STREAM/STRIDE Passport scheme
  • 11.
    HR LM MH1 st Aid Guided Self-help Couns. CCBT CBT Tel, F2F Rehab Stay at Work Get back to Work Move on with dignity “ OHS” Tertiary
  • 12.
    Tertiary initiatives Selfhelp Occupational Health Service Employee Assistance Programme Employee Assistance Management Mental Health First Aid training Cognitive Behavioural Therapy Physiotherapy service Managing changing capabilities
  • 13.
    New metrics –H,S & WB performance Index Lag (50%) Lost time injury rate Notices/prosecutions for H&S breaches Work related OH referrals Work related clinical EAP referrals SA rate Lead (50%) Safety plan completion & ISO 18001 compliance Health surveillance undertaken STREAM Red/Amber actioned within timescales % RTW after 6 months absence & average SA length for LT cases (over 14 days) Self reported wellness (WEF) & participation in wellbeing initiatives
  • 14.
    Challenges Creating theright environment Reflecting diversity Obtaining buy in at all levels Sustaining momentum Enablers Establishing partnerships Keeping it simple Using multiple communications channels Evaluating and demonstrating impact
  • 15.
    Investing in workplacehealth can: Help to improve employee engagement and motivation Improve employees’ emotional resilience and their ability to cope with stress Improve employee productivity Help ensure the organisation is fitter for purpose Help the organisation to weather changing economic conditions over the long-term
  • 16.