SlideShare a Scribd company logo
From your DPJ 01
choose 2-3 keyword
that best describe your
toy character. (or
something that is
interesting about ur toy).
This KEYWORD should
be a verb or adjective.
VERB:
https://lyndacwatts.files.wordpr
ess.com/2010/12/verbs-
resume-buzz-words-a-o1.jpg
ADJECTIVES:
http://www.uxmatters.com/mt/ar
chives/2010/02/images/desirabi
lity_ProductReactionCards.gif
Understand each key
word. Then try to
transform and translate
the keyword into
elements of design such
as lines or curved lines
or geometric shapes
etc. The idea is to
define the keywords by
using elements and
principles of design. It
should be abstract and
does not look like any
object or symbols.
Sketch and doodles
until you are satisfied.
DO NOT COMBINE KEYWORDS!!
For the final outcome;
for each keyword you
are required to create a
paper collage artwork.
Your art work should
reflect the elements and
principles that you have
sketched and
understand about your
keyword.
Just use plain colored
paper. Do the art work
on an A4 size paper of
any type. It should be
abstract and should not
reveal any object,
person, symbols etc.
1 2 3
THEDESIGNPROCESS02- INSTRUCTIONS

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Dpj 02 brief

  • 1. From your DPJ 01 choose 2-3 keyword that best describe your toy character. (or something that is interesting about ur toy). This KEYWORD should be a verb or adjective. VERB: https://lyndacwatts.files.wordpr ess.com/2010/12/verbs- resume-buzz-words-a-o1.jpg ADJECTIVES: http://www.uxmatters.com/mt/ar chives/2010/02/images/desirabi lity_ProductReactionCards.gif Understand each key word. Then try to transform and translate the keyword into elements of design such as lines or curved lines or geometric shapes etc. The idea is to define the keywords by using elements and principles of design. It should be abstract and does not look like any object or symbols. Sketch and doodles until you are satisfied. DO NOT COMBINE KEYWORDS!! For the final outcome; for each keyword you are required to create a paper collage artwork. Your art work should reflect the elements and principles that you have sketched and understand about your keyword. Just use plain colored paper. Do the art work on an A4 size paper of any type. It should be abstract and should not reveal any object, person, symbols etc. 1 2 3 THEDESIGNPROCESS02- INSTRUCTIONS