Big Data. Small Data. Rich Data. Dirty Data. Leaky Data. The Right Data. State Fish and Wildlife Agencies sit atop mountains of incredibly rich data that can deliver personalized services and exceptional Customer Experiences. Most agencies excel at using data to make science-based Conservation decisions but many lack the capabilities and technologies to use Data for their Customers' benefit. This interactive workshop introduces agency staff to the fundamentals of Data Strategies and Analytics as critical tools to strengthen Customer relationships, reduce license sales churn and grown sustainable revenues.

1. Social Business Workshops
UnlockingtheValueofYourCustomerData

2. Workshop Details
Thecostforthistwo-dayworkshopis$2,500plustravelex-
penses.
Theworkshopisdesignedforagencyleadershipseniorman-
agersresponsiblefordesigninganddeliveringCustomerfac-
ingproducts andservices.
AttendeesshouldincludeAgencyDirectorsandtheirchiefs,
plusIT,Legal,LawEnforcementandFinanceleadership.
DirectorsmaywishtoincludeselectCommissionersaswell.
About Us
Bill Creighton is Dakota Partners' Managing Director with an impressive record building, restructuring and re-positioning both
start-up and established organizations. He brings significant experience transforming government, non-profit and publishing
companies into successful Social Businesses. Bill is a digital strategist, organizational leader, business turnaround leader, crea-
tive deal-maker and award-winning journalist with two Pulitzer Prize nominations. His career spans more than 25 years and 76
countries.
Big Data. Small Data. Rich Data. Dirty Data. Leaky Data. The Right Data.
State Fish and Wildlife Agencies sit atop mountains of incredibly rich data that can deliver personalized
services and exceptional Customer Experiences. Most agencies excel at using data to make science-based
Conservation decisions but many lack the capabilities and technologies to use Data for their Customers' benefit.
This interactive workshop introduces agency staff to the fundamentals of Data Strategies and Analytics as critical
tools to strengthen Customer relationships, reduce license sales churn and grown sustainable revenues.
Program Outline—Day 1
State of the Industry — Data Analytics Today
 TheBasics—1’sand0’s fornon-GeekAgencyStaff.
 TheBenefitsofaStrongDataStrategy.
 TheFourV’sof GoodDataManagement.
 Internal+External +MobileData=360DegreeView.
 PredictingCustomerNeedvs.CustomerChurn.
 DataSecurity,PrivacyandCustomerTrust.
 Machine-Drivenvs.People-DrivenMarketing.
State of the Agency — How Good is Your Data
 AgroupassessmentoftheAgency’sDataCaptureand
Analyticcapabilities,gaps and newopportunities.
Data-Driven Experiences — The Details
 MakingBetterDecisionsUsingDataIntelligence.
 UsingSocialSignals toPredictCustomerDemand.
 DrivingSales andLoyaltyThroughPersonalization.
 ScalingCustomerServiceThroughCustomerData.
 UsingGoogleAnalytics,Dashboards,andReporting.
 CreatingRevenueProjectionsandFinancialModeling.
Program Outline—Day 2
Conducting an Agency Data Audit
Datadriveswell-reasonedbusiness decisionsanditiscritical
tosuccess,orfailure.
Sounddatastrategiesstartwithaclearroadmap,beginning
withanauditofexistingdatasets ,serverlocations,filefor-
mats,ownershipandaccessibility. This audit willalsoiden-
tifymissing datasets ornewinformationtobegatherorcre-
atedbasedonbusinessneeds.
UsinglessonslearnedinDay1,attendeeswilldesignthe
frameworktoconstructanintegratedAgency DataStrategy.
UsingDatatoDriveSMARTBusinessDecisions
@ bcreighton bill.creighton@gmail.com 703.850.5711
www.dakota-partners.com