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DOVETAIL SERVICES Aditus presentation
Aditus Publishing is a London-based company established in 1993 that employs state-of-the-art technology to acquire highly targeted leads and generate sales through their sales generation program at a fixed cost per action. They have acquired over 1.2 million leads, contacted 750,000 potential customers, and obtained 150,000 new subscribers through their ongoing campaign optimization and controlled testing period.
DOVETAIL SERVICES Aditus presentation
- 1. Kyle Smith –Managing Director
- 2. Established in 1993 3for £1 DD Model Fixed Rate CPA Sales Gen Inbound Free Issues Newspaper Subs
- 3. Located in theHeart of the City of London
- 4. Employing State ofthe Art Technology
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- 7. The Risks ofExternal Data Purchase Is this the Correct Audience?
- 8. The Aditus SalesGeneration Programme
- 9. How Aditus AcquiresHighly Targeted Leads
- 10. A Controlled TestPeriod
- 11. Ongoing Campaign Optimisation Telephone Surveys Online Surveys Email Contact Rate Returnon Investment Conversion Rate Sales
- 12. All Activity Runat a Fixed CPA! 1.2 Million Leads 750,000 Contacts 150,000 new Subscribers
Editor's Notes
- #2 Hi, I’m Kyle Smith from Aditus. I’m here today to give you all a short presentation of our bespoke Sales Generation programme – I will keep this nice and brief for everyone’s benefit! CLICK
- #3 As some background for those of you who are not familiar with us, Aditus is a privately owned business that was established over 20 years ago, to provide a bureau service for the Publishing industry and their efforts to re-engage customers through using the telephone. With our partners we have been at the forefront of innovation is subscription growth including CLICK developing DD CLICK Inbound free copy offers CLICK Developing telemarketing for newspapers CLICK And CPA lead generation CLICK
- #4 Our entire operation is based in the centre of London and at the heart of our business is our 120 seat contact centre fully supported by our highly experienced account management, quality control and floor management team. We’re just a hop, skip and jump away for most clients Running a seven a day a week operation we have serviced our clients outbound, inbound and lead generation needs as required since inception. CLICK TO BRING UP THE ARROW CLICK AGAIN
- #5 Our state of the art, OFCOM compliant, telephone and online technology ensures the highest possible quality of customer service whilst maximising every possible opportunity to add subscribers to our clients portfolios. CLICK Damn, that’s an image of our system from last year…….. I did ask the creative team to update that! Oh, here it is. CLICK
- #6 CLICK AGAIN Aditus now looks after the vast majority of the country’s leading Publishers telemarketing needs and include market leading brands within our portfolio. Our placement of quality sales at the forefront of our business goals has enabled us to work seamlessly with for these highly valued brands over many years. CLICK
- #7 Of course, as you will all know as well as I do, the desire to expand the audience for your publications is an endlessly challenging piece. Over the last few years it had became evident that tightening in data protection laws and contracting response rates from traditional inbound and online advertising were squeezing the volumes of sales that could be made from these areas. CLICK
- #8 CLICK AGAIN Our clients were then often purchasing prospect data based on lifestyle demographics with a highly diverse range of results. Often the reasoning behind such data purchase was a simple demographic selection that had no prequalification of a customers actual interests. However, the risks are enormous…… CLICK
- #9 With these challenges in mind Aditus then decided to measure the risk and test a lead generation programme ourselves by utilising what we had learnt from our experience within these channels, how to gain the most qualified data possible and looking to avoid as many of the pitfalls of a scattergun approach as possible. This has produced a high level of success and we have put together a short and rather cheesy video to demonstrate this process! PLAY THE VIDEO Thanks for watching that. So, how do Aditus gather their data? CLICK
- #10 Aditus employs over 30 leads suppliers who operate both telephone and online surveys. These surveys are intelligently run by driving appropriate questions to customers who match our client Publications typical reader but then qualify these customers as a lead by asking open questions. CLICK AND CLICK AGAIN For example “what newspaper do you read” or “do you have an interest in fashion” or “do you have an interest in current affairs”? If the answer is positive a complementary copy will be offered and the lead sent in real time to Aditus. Aditus then calls the customer within 15-minutes while the survey is fresh in the mind. Our highly experienced team of agents then further qualify the customer by establishing a full range of interests and offer any of the eighty magazines and newspapers that are part of our acquisition programme. CLICK
- #11 This programme produces sales for all of partners publications, from as little as a few dozen sales per month on some titles through to several thousand on others, CLICK although we cannot promise minions! The variance is due to the fact that we only sell a publication to a customer if they express an interest in the subject and therefore we aim to deliver the maximum quality, long term customers for your reader lists. We can carry out a strictly controlled test period for any title and then CLICK grow this based on success. CLICK
- #12 Constant optimisation is key for us. As all of our data arrives and is called in real time, we can see results as they happen, and utilize our live reporting platform, Marketing Town. This enables us to see volumes of leads, sales, conversion rates, media cost per sale and return on investment. Volumes can then be pushed up or down to deliver the most effective return. CLICK
- #13 With all of the above behind the scenes optimisation Aditus has the confidence to run all activity on a strict Cost per Acquisition basis. There are no set-up, lead or management fees. We simply agree a CPA for a test and then report back our findings and a roll-out proposal……… In the last year the programme has produced 1.2m unique leads CLICK With 750,000 contacted customers CLICK and over 150,000 new subscribers for our clients We would welcome a discussion with anyone who would like to hear about joining the programme. Thank you for listening. WILD APPLAUSE……