This document appears to be a presentation about telemarketing trends and best practices. It discusses trends showing telemarketing acquisitions increasing year-over-year and accounting for 15% of total acquisitions. It also notes that 97% of telemarketing is done via direct debit trials. Several case studies are presented showing successful telemarketing strategies for reactivating magazine subscribers, including tailored outbound calls based on lapse age and original price paid. Practical tips are provided around planning, data, and leveraging the strengths of telemarketing.