Knowing who to trust online is as critical as identifying the high-risk fraudsters—this is especially true for many gambling operators. Recent studies have shown that it costs six to seven times more to acquire a new customer than retain an existing one. Quickly identify, reward and retain your VIP customers with enticing promotions and an excellent playing experience. This will engage them more, keep them on your site longer, and increase your bottom line. In this webinar, you will learn: *How to help Marketing target the right audience for VIP promotions *Ways to safely accelerate more players to VIP status *Techniques for streamlining login to reduce friction for good players *How to capture more devices and strengthen your fraud protection through a hybrid device recognition approach