The document analyzes several double page spreads. It describes the layouts, color schemes, and use of photographs in detail. Key points include: the left side of one spread uses limited text on a black background for a sophisticated formal look; another spread uses bright colors and a light background to give a childish, lively feel; a third spread features a large red and white masthead to draw attention to a car company name. Photographs are generally used mid-shot and take up much of the space to let the visuals speak for themselves.

1. The left side of the double page spread is very
simplistic because there is only a limited amount of
text with a plain black background. This shows that
the double page spread is sophisticated and it is
very formal. Also the fact that the text is white and
the background is black shows a contrast between
the two colours and it makes the text more
noticeable. The text does not dominate the double
page spread instead it is dominated by the black
background and the photograph of the model. This
may suggest that the double page spread wants
the photograph to mostly speak for itself. Also the
right side of the double page spread is dominate
by the photograph of the model on a motorbike.
The models hairstyle of the model is neat which
matches in with the whole theme of sophisticated.
The colour of the models clothing is all black
maybe to match in with the left side of the double
page spread and it could also be done to give a
dark atmosphere. The photograph uses a mid shot
to be close enough to show his face expression but
also be far enough to show the motorbike and the
background.
Double page spread analysis

2. The double page spread has a bright atmosphere
due to the light colours dominating a large majority
of the double page spread. The left side of the
double page spread has a lively masthead because
it has many colours such as green, blue, yellow,
blue, orange and pink. This gives the double page
spread a very childish look because the atmosphere
becomes a bit to soft which makes the front cover
more appealing to younger ages. The background
of the left side of the double page spread is a very
light grey which also gives the double page spread
a childish theme. The right side contrasts with the
left because the model looks like he is in his mid to
late 30s and the clothing of the model makes the
double page spread seem mature. The photograph
of the model is a mid shot which could be used so
that the audience can see the expression on his
face and that he is making eye contact with the
audience, as well as what he is wearing.
Double page spread analysis

3. This double page spread is about supercars. The
left side of the double page spread has a large
masthead which dominates around 25% of the
whole double page spread. Also the masthead
uses the colours white and red, the white is used
for a slogan which suggests that the supercar is
innovative and the red is used for the car
companies name, the red suggests that the name
must play an important part to the double page
spread and the double page spread might want to
alert the audience with the company. The
photograph is used on the whole double page
spread which must suggest that it might want the
photograph to speak for itself or it might be to
make the double page spread more appealing to
the audience. Also the photograph looks parallel
because the left side of the double page spread
looks like its flipped on to the right side of the
double page spread but the two supercars are
different, although the background is the same.
This could be done to show that the McLaren cars
have a signature look which reflects on all the
models.
Double page spread analysis

4. The double page spread has a very basic and
simplistic layout which makes it look formal and
neat. The left side of the double page spread
has a mid shot of the person which is close
enough to show his facial expression but also
far enough to show what the top half of his
body is wearing. The person is not looking
direct at the audience, which shows that he
doesn't want to be as connected to the
audience compared to if he was looking direct
at the audience. The masthead covers some of
the photograph and it has a colour scheme of
white and red, the white could be used to make
the masthead stand out and the red could be
used to show significance and importance of
the letters. The right side of the double page
spread is very simplistic with a white
background overlaid with black text with no
significant font. This suggest that the double
page spread wants to get straight to the point
on providing there information.
Double page spread analysis