dot brand are the new flagships for brands, and offer a better experience to you customers. Some brands applied, and are progressively going live and activating their new asset

1. Dot brand – what are they ?
© dotstories 2015– guillaume@dotstories.com

2. Domain names
• The domain name is the first part of the webadress : the one that is before the /
• That domain name is associated to the brand and is largely communicated :
1dotstories 2015– guillaume@dotstories.com

3. Who decides what ?
• The ICANN is a non for profit organization in
charge of coordinating the domain names space.
• ICANN decided to open the « top » - right part of
the name – to organizations, and these domains
are now appearing. The programm is called « new
gTLD »
• Hotels.london
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4. What about brands ?
• Approx. 600 brands also applied for their « dot brand » domain name :
• .bmw
• .amex
• .google
• 50% of the top 100 brands requested their .brand
• BtoB and BtoC brands
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5. Split of « dot brand » requests per industry
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Finance
Internet
Automotive
RetailIndustry
Media
Telecom
Electronic
Travel
Health
Luxury
Fashion
others
SPLIT OF .BRAND TOP LEVEL DOMAINS PER INDUSTRY

6. Dot brand = digital flagship
• A dot brand is a flagship store on the largest and most visited avenue in the
World
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7. Dot brand = better customer experience
• Customer don’t loose time browsing, dot brand gives them immediate and clear
response to their objective
• According to verto analytics in May 2015, people spend 14 hours per week on
facebook and 8 on Whatsapp and 5 on Youtube..
• Make their life easy when they want to connect with you !
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8. Dot brand
Dotbrand is
the place
for brand
in the age of the customer
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9. Guillaume Pahud
guillaume@dotstories.com
www.dotstories.com
Skype : g_pahud