The document discusses the rapid growth of the hosting market, highlighting the significant increase in public cloud services and the rise of small and medium-sized businesses (SMBs) requiring web presence and e-marketing solutions. It outlines the key demands from SMBs for online functionalities and details recent acquisitions in the hosting industry, indicating a trend towards consolidation. Additionally, it introduces 1&1's offerings, including cloud-based services, customizable website solutions, and the importance of mobile-friendly designs in meeting contemporary business needs.

1. New Hosting Products
Robert Hoffmann
August 2013
Hosting Market

2. Hosting market is growing fast due to market
penetration but also need for eMarketing
® 1&1 Internet 2013 2
Global Public Cloud Services Growth
The total market is expected to grow from $77
billion in 2010 to $210 billion in 2016
Gartner predicts the highest annual
growth in SaaS to be with office
suites (49.1%) as well as digital
content creation such as eMarketing
(34.0%).
210
181
155
131
110
93
77
20162015
+18%
20142013201220112010
Source: Gartner (February 2013)
Billion US-Dollar
SMB success factors

3. Web presence & eMarketing
is key to success when starting a business
® 1&1 Internet 2013 3
 Consumers seek engagement with SMBs before they spend
 Consumers are online more, especially via mobile
 Consumers are purchasing online
58% of SMBs do not have a
website
56 % of consumers don‘t trust
a business without a website
75% of SMBs believe they
cannot create a high quality
website
60% of consumers are
frustrated by sites that don‘t
work proper on mobile
phones and tablets
Source: Google Consumer Surveys, Google/IPSOS, SiteSwan, Zoomerang, BCG
SMB demands

4. 3 out of 4 SMBs want more from their website
4® 1&1 Internet 2013
Top demands of SMBs
More Lead Generation
 Sell and manage business processes online - orders, payment processes, dispatch/ shipping
 Work with other people online - via protected login areas on the website, virtual office, etc.
More eBusiness Capabilities
 Generate relationships with prospects
 Win more customers
More Web Presence
 Establish an Internet presence for the company
 Be easily found on the Internet
 Create visibility across multiple platforms
More Communication
 Communicate online with customers/prospects/business partners
 Leverage social media platforms for communication
More Brand Protection
 Establish security for the business name and domain
27%
24%
23%
17%
10%
Source: 1&1 survey of 1505 businesses worldwide
Hosting Acquistions and Consolidations

5. 5
Acquisition growth in hosting industry
2011 2012 2013
AUG – Web.com
acquires Network
Solutions (USA)
AUG – HostEurope
acquires Heart
Internet (UK)
DEC – Go Daddy
sells majority stake to
KKR, Silver Lake and
Technology
Crossover Ventures
(USA)
JUN – Endurance Intl
acquires HostGator
(USA)
AUG – Endurance Intl
acquires Intuit (USA)
DEC - Cogeco
acquires PEER 1
Hosting (USA)
MAR - Endurance
International acquires
Mojoness (USA)
JUL – Cinven Group
acquires Host Europe
(UK)
AUG - United Internet
acquires Arsys
(Spain)
® 1&1 Internet 2013 Top 4 competitors

6. 6
Still many opportunities for further consolidation
web.com
2%
~$0.4bn
Endurance
International
3%
~$0.5bn
United
Internet
5%
~ $1.1 bn
GoDaddy.com
7%
~ $1.4 bn
Market Shares of Top 4 Global Hosts in 2012
United Internet is the
leading European Internet company
10,000’s of small web hosting brands
worldwide
® 1&1 Internet 2013 1&1 growing (Contract Bases)

7. 1&1 is the leading Webhoster in Europe
United Internet
Business Customer
Contracts
(millions)
5,5
5,0
4,5
4,0
3,5
3,0
2,5
2,0
1,0
0,0
1998 1999 2000 20032001 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012
® 1&1 Internet 2013 7
Data Center
Karlsruhe
Hosted eShop
Solution
10 million Domains
registered
DIY introduced at
CEBIT
Innovation
Internationalization
1&1 business segments
> 5.000 staff worldwide addicted to helping
SMBs
15 years of experience
5 green data centers with > 70,000 servers

8. 1&1 portfolio offers tailored eBusiness solutions
for all needs and segments
® 1&1 Internet 2013 8
SMBs
Real estate, Restaurants, Retailers,
Craftsmen…
Professionals
Agencies, Freelancers, Web Developers, Medium Businesses
MyWebsite Web Hosting
Domains
Mail & Productivity Solutions
Individual great page
Internet Business Success
Best in class usability



Performance & Security
Design & Success



Servers
Dedicated Server
Virtual Server
Dynamic Cloud Server



Shop/eCommerce Solutions
Segment
Web
Presence
Cross-Product
FeatureEnrichments
Application-Expertise & Support
Online/Search Marketing Social/CRM Analytics
eBusiness hoster transformation

9. 9
1&1 is addicted to online success for both segments -
transformation from Web host to eBusiness provider
® 1&1 Internet 2013
Payment solutions
E-shops
Sector content
Business apps
SEO tools
Local listings Mobile conversion
Display advertising
E-mail marketing
Homepage
700 nTLDs

10. 2013
More than 700 new
Top Level Domains
10
700 new gTLDs will be launched over
the next year or so
1&1 expects around 5 million pre-
registrations from approx. 500,000
customers by year-end
SMBs awareness levels need to be
raised on the timelines and benefits
2012
32 TLDS
1998
5 TLDs
® 1&1 Internet 2013
NEW: More than 700 new TLDs coming next years
Benefits of nTLDs
Number of domains offered by 1&1

11. 11
Reasons for professionals and SMB owners
to buy new TLDs
• New opportunities to gain short and
memorable online identity
• Signal to potential visitors what your site or
business is about or where you are from
• Be better found in Search Engines
• Secure your Internet identity from competitors
Benefits for ALL types of website
owners or those new to the Web:
® 1&1 Internet 2013 nTLD: 1&1 best hoster

12. 12
Pre-order portal provide FREE reservations and
guidance through nTLD launches
100% secure, transparent, confidential
and quick as possible
Expert advice on hand
Optimal domain prices through 1&1’s
Global scale
FREE reservation
® 1&1 Internet 2013 DIY success story

13.  Agreements in place with ICANN
 2013 RAA recently signed
 TV and print ad campaigns worldwide
 1&1 understands SMBs and is a Key player in raising
awareness levels with SMB audiences
1&1 is the best provider of nTLDs to customers
13
1&1 delivers to new gTLD registrants…
WIDE SELECTION
INTERNATIONAL
REACH
FLEXIBLITY
 Among the largest portfolio of all
providers (over 700 nTLDs)
 All regional nTLD launches
covered
 1&1’s domain expertise accessible
to users of other hosting platforms
EXPERIENCE  Large-scale industry experience
TRUST  1&1 knows the demands of SMBs
TIMELINESS
 1&1 on top of every registry
process
® 1&1 Internet AG 2013 nTLD reservations

14. Continuing 1&1 MyWebsite Success Story
Choose from
hundreds of
attractive designs
and layouts
Get found via social and
search
Quick and easy
Make changes
online at any
time
Choose from over
120 business sectors
14
More than 500,000 MyWebsite subscribers
in less than 2 years of marketing
® 1&1 Internet 2013 DIY customer Jacob

15. Jacob, restaurant owner – why online and social
business is now so important
Gain greater awareness
with a local audience
Take table bookings and
payments for takeaway
Engage with customers,
his community and
potential suppliers
Create online identity
and branding
1 billion users
4 billion views/day
1.1 billion users
LinkedIn has 225
million
500 million total,
200 million active
users
® 1&1 Internet 2013 151&1 Social media centre

16. NEW: 1&1 Social Media Center makes social easy
16® 1&1 Internet 2013
Core features of 1&1 Social Media Center
 Facebook Page Creator
 Content synchronization between MyWebsite and Facebook
 Central hub for your social media management
Real MyWebsite
example
Facebook Fan Page1&1 Social Media Center
By synchronizing the DIY homepage and Facebook business page, 1&1 MyWebsite now
offers Jacob a fully integrated solution for social media management for his restaurant.
1&1 App Store

17. NEW: 1&1 ‘Drag & Drop’ App Store
Adding eBusiness functionality easy
New 1&1 Appstore with over 250 Apps provides 1&1 MyWebsite customers
with a secure way to attract, interact and transact online
Quick & Easy
Affordable
Ideal for
website users
® 1&1 Internet 2013 17Hosting Principles

18. …with
maximum
security from
geo-
redundancy
…to speak
to an expert
…to upgrade
or
downgrade
your
package
…monthly or
flexible
upfront
payment
…of all
products for
30 days
18
NEW: 1&1 Principles for SMBs and Professionals
® 1&1 Internet 2013 Cloud Offerings
Money back
guaranteed
Billing flexibility
and
affordability
Always have the
optimal package
Request quickly
resolved by 1&1
expert team
Data stored in two
separate locations

19. Cloud Services for SMBs and Professionals
19® 1&1 Internet 2013
Overview of 1&1 cloud products and solutions
1&1 Office Solutions = Cloud Computing
 Web-based Online Applications that use cloud resources for high performance and convenience
 SMBs are always up-to-date via automatic software updates and 1&1 expert support
Cloud Server
SMBs Professionals
Apps / Marketing-Services
1&1 CMS / App-Store
Shared Hosting
Marketing-Services
Managed OS / C&B Apps / Dev-Tools
Shared / Cloud Hosting / Cloud Data Center
eBusiness
PaaS
IaaS
1&1 Shared Hosting = Cloud Hosting
 Our Shared Hosting solutions are cloud based and 100% flexible and reliable
 SMBs and Professionals can scale their web projects to their needs due to our dynamic resources
 1&1 manages hosting environments and provides expert services to SMBs and Professionals
1&1 increases value creation of our customers by offering best-in-class cloud hosting

20. Software
developers
Web developers
Web designers
System admins
Flexible infrastructure
Dedicated resources
according to project
requirements
Adapt as you need
Allow projects to stop, grow
and reduce in both short and
long terms
Power for short periods
Benefit from maximum power
but on hourly basis
Completely Secure
No compromise of reliability or
security
Pay as you use
Only pays for what he needs
Cloud Servers - Core demands from professional users
Paul, web developer, needs
an online solution…
-Delivering a web server and an
email server
- Allow copies of machines to be
made easily
- As flexible as he is
® 1&1 Internet 2013 20DCS Flex

21. NEW: Dynamic Cloud Server Flex
For Paul, the Dynamic Dedicated Cloud Server allows him to create his own
network of individual servers for each customer or project – up to 99
Reliable,
dedicated
power
New: Fully
flexible
(per hour)
New:
Free sleep
mode
Extremly
affordable
® 1&1 Internet 2013 21Need for Apps

22. 22
Webhosting: Performance of Apps now critical
1,044
2,933
4,245
9,982
14,533
19,344
26,576
0
5,000
10,000
15,000
20,000
25,000
30,000
2007 2008 2009 2010 2011 2012 2013
Year
Growth of WordPress Plugins
Performance of Apps can make or break the
usability of a website
Plug-ins and widgets for Apps need to be
easy to install, adjust and always up to date
Hosting solution needs sufficient power
for Apps
® 1&1 Internet 2013 New 1&1 Hosting Portfolio

23. 23
NEW 1&1 Webhosting – Most powerful shared hosting
® 1&1 Internet 2013
App Expert Support
 Expert support for Click & Build Apps, PHP and MySQL databases
App Expert Center
 Introducing Free Mode (fully customizable / every plug-in), Safe-Mode (managed by 1&1)
and more than 250 Web Apps
 Forum with extensions, support and advice from experts & App developers
Software & Mobile Website Builder included
 Latest version of NetObjects Fusion 2013 in 10 different languages​​, as well as Adobe
Dreamweaver CS 5.5
 Mobile Website Builder to easily create mobile websites
Content Delivery Network
 Providing maximum performance for your website with Points of Presence (PoPs)
distributed in 23 locations worldwide on different backbones
Guaranteed performance
 2 GB RAM for guaranteed performance of resource-intensive applications
(performance leader in shared hosting)
NEW
NEW
NEW
NEW
NEW
Florian

24. Florian Weigmann
Head of Product Management Webhosting

25. We know what professionals need:
Flexible modules that integrate perfectly with one
another to meet the requirements for developing
great web projects
® 1&1 Internet 2013 25

26. Key Take Aways: It‘s all about Apps
® 1&1 Internet 2013 26
The latest versions of 40 popular
open source apps
The ability to install with a few clicks
in either safe or free mode
Apps come preloaded with best
practice plug-ins and themes for our
top 5 apps
HTML code snippets for over 100
Web Apps
Information and news on top apps is
at your fingertips

27. Key Take Aways: It‘s all about expertise and
performance
® 1&1 Internet 2013 27
App Experts available
for the top 5 apps +
MySQL + PHP
Active members in
App Support Forums
& we keep up-to-date
on trends
We are now offering
guaranteed
performance (2 GB)
CDN is available and
can be incorporated
for even faster delivery

28. Key Take Aways: It‘s all about Mobile & Design
® 1&1 Internet 2013 28
Easy-to-use Mobile
Site Builder allows
customers to
choose between:
Converting an
existing or building a
new desktop site for
an optimized view
on mobile devices
Building a new
website directly from
scratch - the newest
version of NOF