These slides were a part of the webinar "Beginner Social Media for Small Business" which was conducted on October 28, 2010.
You can view the webinar itself at http://youtube.com/1and1
For questions please contact us on Facebook or Twitter:
http://facebook.com/1and1
http://twitter.com/1and1
Content Marketing: Leveraging print, web and mobile to build brand affinity James Windrow
Details the anatomy of a successful content marketing strategy and provides a case study example of a Fortune 100 financial institution.
This was presented during the Online Marketing Summit in May 2010.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Strategy plan for launch of XERO software in IndiaMoses Gomes
This is a sample on how a B2B strategy plan can be created for launch of any products or solutions. This highlights how to research and use the buyer behavior to span an elaborate strategy which helps to drive awareness, engage with TG and finally drive sales. This process also helps to identify and differentiate in different types of TG and launch the campaign.
Maximize Performance of Your Campaigns with Sponsored Updates PartnersLinkedIn
Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance.
Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency.
Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers.
Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience.
Statistics
These slides were a part of the webinar "Beginner Social Media for Small Business" which was conducted on October 28, 2010.
You can view the webinar itself at http://youtube.com/1and1
For questions please contact us on Facebook or Twitter:
http://facebook.com/1and1
http://twitter.com/1and1
Content Marketing: Leveraging print, web and mobile to build brand affinity James Windrow
Details the anatomy of a successful content marketing strategy and provides a case study example of a Fortune 100 financial institution.
This was presented during the Online Marketing Summit in May 2010.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Strategy plan for launch of XERO software in IndiaMoses Gomes
This is a sample on how a B2B strategy plan can be created for launch of any products or solutions. This highlights how to research and use the buyer behavior to span an elaborate strategy which helps to drive awareness, engage with TG and finally drive sales. This process also helps to identify and differentiate in different types of TG and launch the campaign.
Maximize Performance of Your Campaigns with Sponsored Updates PartnersLinkedIn
Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance.
Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency.
Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers.
Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience.
Statistics
Over the past year, we’ve seen companies take advantage of the unique opportunities Sponsored Updates provide to reach targeted professionals in the LinkedIn feed. As a result, we’ve also seen them knock performance metrics out of the park. Check out the top Sponsored Updates of 2014 along with tips for how to increase the engagement with your Sponsored Updates on LinkedIn.
Get started with Sponsored Updates here: http://lnkd.in/sponsoredupdates
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...Andy Betts
Content Marketing and Organic Search alignment presentation with Peter Krmpotic from Adobe. Adobe Summit EMEA, 12th May 2016. Featuring search and content trends, content optimization best practices, branded examples and frameworks for digital marketing success.
My presentation from Emerce Performance, Amsterdam on 21st November 2013. Discusses trends in Search Engine Marketing for 2014, with some best practice tips.
Fifteen-Must Know B2B Sales and Marketing Tools for 2015Allbound, Inc.
About the list…
It drives me crazy to hear so called “gurus” complain of business-to-business (b2b) sales and marketing being too vanilla or conformist. It simply isn’t true.
In fact, it’s the on-the-fly strategy and flurry of tactics that drive so many of us towards b2b…and keep us here.
But what I truly love most about b2b sales and marketing is the ongoing innovation and problem solving in places like San Francisco and Silicon Valley, Phoenix, Salt Lake City, Boulder and Portland.
Walk into a coffee shop in any of these cities, and you’ll surely find a determined team of entrepreneurs “growth hacking” a new tool or platform to help make us more efficient and effective at our jobs.
Splitting my time between San Francisco and Phoenix, I get to learn about and demo quite a few of these products. And in the spirit of the new year, here are fifteen of my favorites that I encourage you to seriously consider adding to your arsenal in 2015.
And I’d love to hear your thoughts, so feel free to tweet me at @ScottSalkin or email ssalkin@allbound.com.
Scott Salkin
CEO & Founder
Allbound
@scottsalkin
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
Putting social media to work for your small business ardent scope marketingCatherine Marsden MS, PMP
Are you unsure about how to build your brand online? Use this slide presentation to level the playing field with your larger competitors and find out how to map a social media strategy and integrate social media with your existing marketing strategies.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Over the past year, we’ve seen companies take advantage of the unique opportunities Sponsored Updates provide to reach targeted professionals in the LinkedIn feed. As a result, we’ve also seen them knock performance metrics out of the park. Check out the top Sponsored Updates of 2014 along with tips for how to increase the engagement with your Sponsored Updates on LinkedIn.
Get started with Sponsored Updates here: http://lnkd.in/sponsoredupdates
Adobe Summit, Andy Betts @andybetts1 @PeterKrmpotic Content Optimization Fram...Andy Betts
Content Marketing and Organic Search alignment presentation with Peter Krmpotic from Adobe. Adobe Summit EMEA, 12th May 2016. Featuring search and content trends, content optimization best practices, branded examples and frameworks for digital marketing success.
My presentation from Emerce Performance, Amsterdam on 21st November 2013. Discusses trends in Search Engine Marketing for 2014, with some best practice tips.
Fifteen-Must Know B2B Sales and Marketing Tools for 2015Allbound, Inc.
About the list…
It drives me crazy to hear so called “gurus” complain of business-to-business (b2b) sales and marketing being too vanilla or conformist. It simply isn’t true.
In fact, it’s the on-the-fly strategy and flurry of tactics that drive so many of us towards b2b…and keep us here.
But what I truly love most about b2b sales and marketing is the ongoing innovation and problem solving in places like San Francisco and Silicon Valley, Phoenix, Salt Lake City, Boulder and Portland.
Walk into a coffee shop in any of these cities, and you’ll surely find a determined team of entrepreneurs “growth hacking” a new tool or platform to help make us more efficient and effective at our jobs.
Splitting my time between San Francisco and Phoenix, I get to learn about and demo quite a few of these products. And in the spirit of the new year, here are fifteen of my favorites that I encourage you to seriously consider adding to your arsenal in 2015.
And I’d love to hear your thoughts, so feel free to tweet me at @ScottSalkin or email ssalkin@allbound.com.
Scott Salkin
CEO & Founder
Allbound
@scottsalkin
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
Putting social media to work for your small business ardent scope marketingCatherine Marsden MS, PMP
Are you unsure about how to build your brand online? Use this slide presentation to level the playing field with your larger competitors and find out how to map a social media strategy and integrate social media with your existing marketing strategies.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Actualmente todo lo que nos rodea tiende a automatizarse, empleando para ello sistemas de control secuencial basados en relevadores electromagnéticos, relevadores de estado sóido, temporizadores, contadores, circuitos lógicos (CI), controladores lógicos programables (PLC), computadoras personales, etc.
The trend of Web Development is evolving every year with an immense amount of speed. New technologies are being discovered on a daily basis as developers exploring new technologies with a new way of innovation.
if you are a businessman who uses digital marketing ( web development), it’s important for you to see these changes and apply them- so that you can be in the competition and attract more of the customer’s to your business.
Delivering Reliable Telephony via Desktop as a Service, Artisan InfrastructureAlan Quayle
Delivering Reliable Telephony via Desktop as a Service
Brian Hierholzer
Head Cloud Craftsman
Artisan Infrastructure
Marc Corinth
Cloud Craftsman
Artisan Infrastructure
The market for DaaS is growing at 28% annually and will reach $5.6B by 2016. There are mature offerings available from multiple reputable vendors, however there is one big gap. Telephony. Lync/Skype for Business and other competitive offerings that work well on regular desktops are barely useful on DaaS. Why? This session will explore this major gap and discuss Artisan's solution.
Technology, Media & Gaming - Presentation by Christian Sauer, CEO of Webtrekk at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
eFolder Acquires Cloudfinder: The Next Profit OpportunityDropbox
eFolder has announced the acquisition of Cloudfinder, an international leader in cloud-to-cloud backup services. In this partner briefing, eFolder CEO Kevin Hoffman and Cloudfinder CEO Marcus Nyman share the highlights of the deal and explain what it means for eFolder partners, Cloudfinder partners, and the channel at large.
Time to Re-Visit Your Cloud Contact Center DecisionIntelePeer
If you have looked into replacing an aging, inflexible premises-based system with a cloud-based application over the past couple of years, now might be a great time to consider your options. Or maybe you're already on the cloud but are wondering what is new?
With over 30 years experience in the communications industry, including 12 years as an industry analyst with The Pelorus Group, no one offers insight into the contact center industry like Sheila McGee-Smith.
Sheila, along with IntelePeer’s Felipe Rodriguez and IntelePeer customer Jay Nalli of Triton Technologies discuss how cloud contact center solutions will benefit your company.
ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
For over a decade, with the support of 1&1 Internet, IT company '3 Nerds and a Server' has been providing Web-based Internet applications that solve a myriad of client problems and requests through flexible options and full technology control. This presentation tells their story and how the flexibility and scalability of the 1&1 Dynamic Cloud Server helped '3 Nerds and a Server' achieve its goals.
Check out 3 Nerds and a Server at http://www.3nerds.com/.
Find more testimonials and case studies from real 1&1 customers at http://slideshare.net/1and1 or http://success.1and1.com/testimonials/
www.1and1.com
This presentation tells the story of how Andrew Slattery (IronFist Design) used 1&1 web hosting services, domains, email, and website analytics to transform a hobby into a successful career.
From video games to website development, technology has been a constant interest and a passion for Andrew Slattery. It did not take long for the now 20-year-old to transform his humble hobby into a successful career beginning at age 11, all with the help of 1&1 Internet.
More at http://success.1and1.com/testimonial-ironfist-design
Watch a recording of this webinar at: http://1a1s.us/d8
In this webinar, Daniel Young and Kimberly Walsh (two of our experts on Search Engine Optimization) will talk us through the basics of SEO, and how you can see the most success with getting your website found in the rankings. Below is a general list of the areas we will cover:
- Domain Name Selection
- Website Content (including site structure and hyperlinking)
- Social Media Implications
- On-Page Strategy (titles, meta-tags, page description, alt-tags)
For more information on managing your Web presence, check out our Online Success Center at http://success.1and1.com.
This presentation was used for a webinar conducted by Ian Morris (1&1 MyWebsite Customer Care Manager) and Christine Skiffington (1&1 Social Media Manager). In this webinar (exclusive to Commission Junction & Linkshare affiliates) we explained 1&1’s best-selling MyWebsite products, and how you can leverage 1&1’s affiliate program to earn more money selling them.
Also reference http://freshdomainz.biz/
In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Hosting market is growing fast due to market
penetration but also need for eMarketing
® 1&1 Internet 2013 2
Global Public Cloud Services Growth
The total market is expected to grow from $77
billion in 2010 to $210 billion in 2016
Gartner predicts the highest annual
growth in SaaS to be with office
suites (49.1%) as well as digital
content creation such as eMarketing
(34.0%).
210
181
155
131
110
93
77
20162015
+18%
20142013201220112010
Source: Gartner (February 2013)
Billion US-Dollar
SMB success factors
3. Web presence & eMarketing
is key to success when starting a business
® 1&1 Internet 2013 3
Consumers seek engagement with SMBs before they spend
Consumers are online more, especially via mobile
Consumers are purchasing online
58% of SMBs do not have a
website
56 % of consumers don‘t trust
a business without a website
75% of SMBs believe they
cannot create a high quality
website
60% of consumers are
frustrated by sites that don‘t
work proper on mobile
phones and tablets
Source: Google Consumer Surveys, Google/IPSOS, SiteSwan, Zoomerang, BCG
SMB demands
4. 3 out of 4 SMBs want more from their website
4® 1&1 Internet 2013
Top demands of SMBs
More Lead Generation
Sell and manage business processes online - orders, payment processes, dispatch/ shipping
Work with other people online - via protected login areas on the website, virtual office, etc.
More eBusiness Capabilities
Generate relationships with prospects
Win more customers
More Web Presence
Establish an Internet presence for the company
Be easily found on the Internet
Create visibility across multiple platforms
More Communication
Communicate online with customers/prospects/business partners
Leverage social media platforms for communication
More Brand Protection
Establish security for the business name and domain
27%
24%
23%
17%
10%
Source: 1&1 survey of 1505 businesses worldwide
Hosting Acquistions and Consolidations
5. 5
Acquisition growth in hosting industry
2011 2012 2013
AUG – Web.com
acquires Network
Solutions (USA)
AUG – HostEurope
acquires Heart
Internet (UK)
DEC – Go Daddy
sells majority stake to
KKR, Silver Lake and
Technology
Crossover Ventures
(USA)
JUN – Endurance Intl
acquires HostGator
(USA)
AUG – Endurance Intl
acquires Intuit (USA)
DEC - Cogeco
acquires PEER 1
Hosting (USA)
MAR - Endurance
International acquires
Mojoness (USA)
JUL – Cinven Group
acquires Host Europe
(UK)
AUG - United Internet
acquires Arsys
(Spain)
® 1&1 Internet 2013 Top 4 competitors
6. 6
Still many opportunities for further consolidation
web.com
2%
~$0.4bn
Endurance
International
3%
~$0.5bn
United
Internet
5%
~ $1.1 bn
GoDaddy.com
7%
~ $1.4 bn
Market Shares of Top 4 Global Hosts in 2012
United Internet is the
leading European Internet company
10,000’s of small web hosting brands
worldwide
® 1&1 Internet 2013 1&1 growing (Contract Bases)
7. 1&1 is the leading Webhoster in Europe
United Internet
Business Customer
Contracts
(millions)
5,5
5,0
4,5
4,0
3,5
3,0
2,5
2,0
1,0
0,0
1998 1999 2000 20032001 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012
® 1&1 Internet 2013 7
Data Center
Karlsruhe
Hosted eShop
Solution
10 million Domains
registered
DIY introduced at
CEBIT
Innovation
Internationalization
1&1 business segments
> 5.000 staff worldwide addicted to helping
SMBs
15 years of experience
5 green data centers with > 70,000 servers
8. 1&1 portfolio offers tailored eBusiness solutions
for all needs and segments
® 1&1 Internet 2013 8
SMBs
Real estate, Restaurants, Retailers,
Craftsmen…
Professionals
Agencies, Freelancers, Web Developers, Medium Businesses
MyWebsite Web Hosting
Domains
Mail & Productivity Solutions
Individual great page
Internet Business Success
Best in class usability
Performance & Security
Design & Success
Servers
Dedicated Server
Virtual Server
Dynamic Cloud Server
Shop/eCommerce Solutions
Segment
Web
Presence
Cross-Product
FeatureEnrichments
Application-Expertise & Support
Online/Search Marketing Social/CRM Analytics
eBusiness hoster transformation
9. 9
1&1 is addicted to online success for both segments -
transformation from Web host to eBusiness provider
® 1&1 Internet 2013
Payment solutions
E-shops
Sector content
Business apps
SEO tools
Local listings Mobile conversion
Display advertising
E-mail marketing
Homepage
700 nTLDs
10. 2013
More than 700 new
Top Level Domains
10
700 new gTLDs will be launched over
the next year or so
1&1 expects around 5 million pre-
registrations from approx. 500,000
customers by year-end
SMBs awareness levels need to be
raised on the timelines and benefits
2012
32 TLDS
1998
5 TLDs
® 1&1 Internet 2013
NEW: More than 700 new TLDs coming next years
Benefits of nTLDs
Number of domains offered by 1&1
11. 11
Reasons for professionals and SMB owners
to buy new TLDs
• New opportunities to gain short and
memorable online identity
• Signal to potential visitors what your site or
business is about or where you are from
• Be better found in Search Engines
• Secure your Internet identity from competitors
Benefits for ALL types of website
owners or those new to the Web:
® 1&1 Internet 2013 nTLD: 1&1 best hoster
12. 12
Pre-order portal provide FREE reservations and
guidance through nTLD launches
100% secure, transparent, confidential
and quick as possible
Expert advice on hand
Optimal domain prices through 1&1’s
Global scale
FREE reservation
® 1&1 Internet 2013 DIY success story
13. Agreements in place with ICANN
2013 RAA recently signed
TV and print ad campaigns worldwide
1&1 understands SMBs and is a Key player in raising
awareness levels with SMB audiences
1&1 is the best provider of nTLDs to customers
13
1&1 delivers to new gTLD registrants…
WIDE SELECTION
INTERNATIONAL
REACH
FLEXIBLITY
Among the largest portfolio of all
providers (over 700 nTLDs)
All regional nTLD launches
covered
1&1’s domain expertise accessible
to users of other hosting platforms
EXPERIENCE Large-scale industry experience
TRUST 1&1 knows the demands of SMBs
TIMELINESS
1&1 on top of every registry
process
® 1&1 Internet AG 2013 nTLD reservations
14. Continuing 1&1 MyWebsite Success Story
Choose from
hundreds of
attractive designs
and layouts
Get found via social and
search
Quick and easy
Make changes
online at any
time
Choose from over
120 business sectors
14
More than 500,000 MyWebsite subscribers
in less than 2 years of marketing
® 1&1 Internet 2013 DIY customer Jacob
15. Jacob, restaurant owner – why online and social
business is now so important
Gain greater awareness
with a local audience
Take table bookings and
payments for takeaway
Engage with customers,
his community and
potential suppliers
Create online identity
and branding
1 billion users
4 billion views/day
1.1 billion users
LinkedIn has 225
million
500 million total,
200 million active
users
® 1&1 Internet 2013 151&1 Social media centre
16. NEW: 1&1 Social Media Center makes social easy
16® 1&1 Internet 2013
Core features of 1&1 Social Media Center
Facebook Page Creator
Content synchronization between MyWebsite and Facebook
Central hub for your social media management
Real MyWebsite
example
Facebook Fan Page1&1 Social Media Center
By synchronizing the DIY homepage and Facebook business page, 1&1 MyWebsite now
offers Jacob a fully integrated solution for social media management for his restaurant.
1&1 App Store
17. NEW: 1&1 ‘Drag & Drop’ App Store
Adding eBusiness functionality easy
New 1&1 Appstore with over 250 Apps provides 1&1 MyWebsite customers
with a secure way to attract, interact and transact online
Quick & Easy
Affordable
Ideal for
website users
® 1&1 Internet 2013 17Hosting Principles
18. …with
maximum
security from
geo-
redundancy
…to speak
to an expert
…to upgrade
or
downgrade
your
package
…monthly or
flexible
upfront
payment
…of all
products for
30 days
18
NEW: 1&1 Principles for SMBs and Professionals
® 1&1 Internet 2013 Cloud Offerings
Money back
guaranteed
Billing flexibility
and
affordability
Always have the
optimal package
Request quickly
resolved by 1&1
expert team
Data stored in two
separate locations
19. Cloud Services for SMBs and Professionals
19® 1&1 Internet 2013
Overview of 1&1 cloud products and solutions
1&1 Office Solutions = Cloud Computing
Web-based Online Applications that use cloud resources for high performance and convenience
SMBs are always up-to-date via automatic software updates and 1&1 expert support
Cloud Server
SMBs Professionals
Apps / Marketing-Services
1&1 CMS / App-Store
Shared Hosting
Marketing-Services
Managed OS / C&B Apps / Dev-Tools
Shared / Cloud Hosting / Cloud Data Center
eBusiness
PaaS
IaaS
1&1 Shared Hosting = Cloud Hosting
Our Shared Hosting solutions are cloud based and 100% flexible and reliable
SMBs and Professionals can scale their web projects to their needs due to our dynamic resources
1&1 manages hosting environments and provides expert services to SMBs and Professionals
1&1 increases value creation of our customers by offering best-in-class cloud hosting
20. Software
developers
Web developers
Web designers
System admins
Flexible infrastructure
Dedicated resources
according to project
requirements
Adapt as you need
Allow projects to stop, grow
and reduce in both short and
long terms
Power for short periods
Benefit from maximum power
but on hourly basis
Completely Secure
No compromise of reliability or
security
Pay as you use
Only pays for what he needs
Cloud Servers - Core demands from professional users
Paul, web developer, needs
an online solution…
-Delivering a web server and an
email server
- Allow copies of machines to be
made easily
- As flexible as he is
® 1&1 Internet 2013 20DCS Flex
21. NEW: Dynamic Cloud Server Flex
For Paul, the Dynamic Dedicated Cloud Server allows him to create his own
network of individual servers for each customer or project – up to 99
Reliable,
dedicated
power
New: Fully
flexible
(per hour)
New:
Free sleep
mode
Extremly
affordable
® 1&1 Internet 2013 21Need for Apps
22. 22
Webhosting: Performance of Apps now critical
1,044
2,933
4,245
9,982
14,533
19,344
26,576
0
5,000
10,000
15,000
20,000
25,000
30,000
2007 2008 2009 2010 2011 2012 2013
Year
Growth of WordPress Plugins
Performance of Apps can make or break the
usability of a website
Plug-ins and widgets for Apps need to be
easy to install, adjust and always up to date
Hosting solution needs sufficient power
for Apps
® 1&1 Internet 2013 New 1&1 Hosting Portfolio
23. 23
NEW 1&1 Webhosting – Most powerful shared hosting
® 1&1 Internet 2013
App Expert Support
Expert support for Click & Build Apps, PHP and MySQL databases
App Expert Center
Introducing Free Mode (fully customizable / every plug-in), Safe-Mode (managed by 1&1)
and more than 250 Web Apps
Forum with extensions, support and advice from experts & App developers
Software & Mobile Website Builder included
Latest version of NetObjects Fusion 2013 in 10 different languages, as well as Adobe
Dreamweaver CS 5.5
Mobile Website Builder to easily create mobile websites
Content Delivery Network
Providing maximum performance for your website with Points of Presence (PoPs)
distributed in 23 locations worldwide on different backbones
Guaranteed performance
2 GB RAM for guaranteed performance of resource-intensive applications
(performance leader in shared hosting)
NEW
NEW
NEW
NEW
NEW
Florian
25. We know what professionals need:
Flexible modules that integrate perfectly with one
another to meet the requirements for developing
great web projects
® 1&1 Internet 2013 25
26. Key Take Aways: It‘s all about Apps
® 1&1 Internet 2013 26
The latest versions of 40 popular
open source apps
The ability to install with a few clicks
in either safe or free mode
Apps come preloaded with best
practice plug-ins and themes for our
top 5 apps
HTML code snippets for over 100
Web Apps
Information and news on top apps is
at your fingertips
27. Key Take Aways: It‘s all about expertise and
performance
® 1&1 Internet 2013 27
App Experts available
for the top 5 apps +
MySQL + PHP
Active members in
App Support Forums
& we keep up-to-date
on trends
We are now offering
guaranteed
performance (2 GB)
CDN is available and
can be incorporated
for even faster delivery
28. Key Take Aways: It‘s all about Mobile & Design
® 1&1 Internet 2013 28
Easy-to-use Mobile
Site Builder allows
customers to
choose between:
Converting an
existing or building a
new desktop site for
an optimized view
on mobile devices
Building a new
website directly from
scratch - the newest
version of NOF
Editor's Notes
Our integrated, easy-to-use MyWebsiteeBusiness Suite has attracted more than 500.000 subscribers over the last years. We are proud to have such a powerful Website Builder that is enriched by flexible eBusiness tools and AppsOne of our newest features, the Social Media Centre launched in June, will help Jacob, a restaurant owner, to participate from social media (NächsteSeite)
The 1&1 Social Media Centrehas a Facebook Page Creatorwhichset-ups a Facebook Fan Page andallows Jacob tosynchronizebetweenhisMyWebsitehomepageandhis Facebook businesspageAs youcansee, ourfacebookpagecreatorusescontentofthe Real MyWebsitehomepageof Jacob and Jacob usesour easy-to-usecentral hub forsocialmediamanagementto update his Website andhisfacebookpage