ServiceNow is a cloud computing company that provides IT service management solutions to help companies focus on their core business instead of IT issues. It offers a Now Platform for digitizing workflows through a web browser-based interface. ServiceNow has been a leader in the industry since 2004 and is known for its SaaS model and great user experience. It is predicted to continue expanding globally.

1. ServiceNow
A cloud computing company
provides IT Services
Management
wezerui

2. Problem
• Companies need IT services
• Most companies only want to focus on their own business
Solution
• Workflows Solutions
• Now Platforms

3. Persona
• Name: CKW
• Industry: Energy and
Utilities
• Fulfilling requests for grid
extensions, power lines,
transformer stations take
long time and complicated

4. Financials

5. Financials

6. Leaders in history:
2004 - 2011: Fred Luddy
2011 - 2017: Frank Slootman
2017 - 2020: John Donahoe
2020 - : Bill Mcderott

7. Secret Sauce
• SaaS beat On premise
• Accessed by users using a thin
client -> web browser
• Great user experience

8. What’s HOT
NOW Platform -> Enable users to digitize workflows

9. Competitor ServiceNow is the mover and shaker in
this industry.
ITBM: IT Business
ESM: Enterprise Service
IAM: Identity and Access

10. Prediction -> Keep growth
• Expansion to markets outside Europe and United States

11. References
• https://www.owler.com/company/bmc
• https://www.owler.com/company/ca
• https://www.owler.com/company/servicenow
• https://www.itcentralstation.com/products/comparisons/bmc-helix-
itsm_vs_servicenow
• https://posts.careerengine.us/p/5cb7c827b2a0f27ab9907b3f
• https://www.servicenow.com/now-platform.html
• https://www.quora.com/What-is-the-usage-of-Service-Now-tool
• http://tech.ifeng.com/internet/detail_2013_05/16/25388748_0.shtml
• https://en.wikipedia.org/wiki/ServiceNow