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ServiceNow
A cloud computing company
provides IT Services
Management
wezerui
Problem
• Companies need IT services
• Most companies only want to focus on their own business
Solution
• Workflows Solutions
• Now Platforms
Persona
• Name: CKW
• Industry: Energy and
Utilities
• Fulfilling requests for grid
extensions, power lines,
transformer stations take
long time and complicated
Financials
Financials
Leaders in history:
2004 - 2011: Fred Luddy
2011 - 2017: Frank Slootman
2017 - 2020: John Donahoe
2020 - : Bill Mcderott
Secret Sauce
• SaaS beat On premise
• Accessed by users using a thin
client -> web browser
• Great user experience
What’s HOT
NOW Platform -> Enable users to digitize workflows
Competitor ServiceNow is the mover and shaker in
this industry.
ITBM: IT Business
ESM: Enterprise Service
IAM: Identity and Access
Prediction -> Keep growth
• Expansion to markets outside Europe and United States
References
• https://www.owler.com/company/bmc
• https://www.owler.com/company/ca
• https://www.owler.com/company/servicenow
• https://www.itcentralstation.com/products/comparisons/bmc-helix-
itsm_vs_servicenow
• https://posts.careerengine.us/p/5cb7c827b2a0f27ab9907b3f
• https://www.servicenow.com/now-platform.html
• https://www.quora.com/What-is-the-usage-of-Service-Now-tool
• http://tech.ifeng.com/internet/detail_2013_05/16/25388748_0.shtml
• https://en.wikipedia.org/wiki/ServiceNow

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