The Pharmaguy Social Media Pioneer Award recognizes a pharmaceutical executive or team who has "pioneered" in the use of social media for marketing, research, or corporate communications purposes. The award has been presented each year beginning in 2010. This presentation highlights the past winners and what they are doing now.
Overcoming Pharma’s Social Media & Mobile Challenges Pharma Guy
This is a presentation I made at a Bayer HealthCare Grants4Apps™ meeting on June 11, 2013, in Berlin. It highlights some pharma social media and mobile app “milestones” or “firsts” that have paved the way for others to follow.
I identify the “Pioneers” who have helped the industry navigate through “uncharted” territory lacking regulatory guidance.
I also analyze some “mistakes” made by both leaders and followers. Only those who learn from thee mistakes of their competitors will move forward. Those who learn from their OWN mistakes will move forward fastest!
Finally, I present some ideas for “best practices” and “guiding principles” that may help you avoid regulatory actions.
Overcoming Pharma’s Social Media & Mobile Challenges Pharma Guy
This is a presentation I made at a Bayer HealthCare Grants4Apps™ meeting on June 11, 2013, in Berlin. It highlights some pharma social media and mobile app “milestones” or “firsts” that have paved the way for others to follow.
I identify the “Pioneers” who have helped the industry navigate through “uncharted” territory lacking regulatory guidance.
I also analyze some “mistakes” made by both leaders and followers. Only those who learn from thee mistakes of their competitors will move forward. Those who learn from their OWN mistakes will move forward fastest!
Finally, I present some ideas for “best practices” and “guiding principles” that may help you avoid regulatory actions.
ABPI Presenation: Navigating the pitfalls of Social Media in the Pharma Indus...Russell Goldsmith
Last week I was invited to present at the Association of the British Pharmaceutical Industry's Corporate Affairs Network meeting to give an 'outsider's viewpoint' on the use of Social Media in the Pharma industry. My presentation was based on a recent podcast I produced for the CIPR' Social Media Panel
Social Media Guidelines and Safeguards for the Phamaceutical Industry: What Y...Stacy Lukasavitz Steele
This is a POV I wrote in June 2010 advising pharmaceutical companies on what they should do in the social media space until the FDA issues its official guidelines. It will soon be updated.
Who are the pharma social media butterflies?Ogilvy Health
Who is doing the most proactive social media engagement within the pharmaceutical industry? Should pharma really compare itself to other sectors when it comes to social media? Is pharma’s use of social media evolving in the right direction? What are the defining characteristics of those pharma companies who are engaging more?
These are just some of the questions we keep hearing when it comes to pharma and social media. So we thought a bit of analysis of the industry would be interesting to see who was driving the party and who was standing back to watch and learn – the social butterflies and wallflowers.
These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
Managing knowledge and relationship by web to improve sales efficacy - SFE Su...USP e Plexus
Presentation exploring how pharma industry in Brazil and around world are using the web 2.0 to establish interactions with medical community (social networking, twitter, facebook, youtube, linkedin, etc)
The thoughts of patients, health advocates, former government officials, bloggers and others who participated in a roundtable discussion that AstraZeneca convened in 2010.
"Uncertainty can be a Guiding Light"
To truly leverage the power of social networks, Pharma need to understand the principle of open innovation and learn to live with (and take) communication risk.
The FDA will never give crystal clear guidelines on social media. Their existing statements is all the real direction any compnay needs
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Last week I was invited to present at the Association of the British Pharmaceutical Industry's Corporate Affairs Network meeting to give an 'outsider's viewpoint' on the use of Social Media in the Pharma industry. My presentation was based on a recent podcast I produced for the CIPR' Social Media Panel
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This is a POV I wrote in June 2010 advising pharmaceutical companies on what they should do in the social media space until the FDA issues its official guidelines. It will soon be updated.
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These are just some of the questions we keep hearing when it comes to pharma and social media. So we thought a bit of analysis of the industry would be interesting to see who was driving the party and who was standing back to watch and learn – the social butterflies and wallflowers.
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This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
Managing knowledge and relationship by web to improve sales efficacy - SFE Su...USP e Plexus
Presentation exploring how pharma industry in Brazil and around world are using the web 2.0 to establish interactions with medical community (social networking, twitter, facebook, youtube, linkedin, etc)
The thoughts of patients, health advocates, former government officials, bloggers and others who participated in a roundtable discussion that AstraZeneca convened in 2010.
"Uncertainty can be a Guiding Light"
To truly leverage the power of social networks, Pharma need to understand the principle of open innovation and learn to live with (and take) communication risk.
The FDA will never give crystal clear guidelines on social media. Their existing statements is all the real direction any compnay needs
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