Teen toimialakohtaisia selvityksiä sosiaalisen median vaikuttajista ja toimijoista. Tässä alustava case-selvitys lääketeollisuuden toimialalla käytetyistä sosiaalisen median kanavista.
This document provides links to 5 motivational videos that encourage the reader to change their mindset and believe in themselves to have a prosperous life. Even when times are difficult, the videos reinforce that the reader is strong and will succeed by taking things one step at a time and evolving continuously. Access to the videos is available through short URLs listed.
Helping You See Your Strength (with diabetes) - Scott K. Johnson - JDRF Type ...Scott Johnson
Scott K. Johnson has been living with type 1 diabetes since 1980. He is active in diabetes social media and blogs about managing his condition. While he has completed endurance events like bike rides and runs, everyday activities like yard work can still cause highs and lows. Johnson works full-time in the diabetes field through speaking, consulting, writing and contracting. The presentation aims to help people see their strengths in diabetes management by shifting focus from problems to successful management despite various challenges.
Sosiaalinenkin tarvitsee kodin:
Kotisivuilla saat myymisen lisäksi mm.
kerätä liidejä
mitata liikennettä
hallita täysin omaa viestintääsi
pelkäämättä, että sivusto kaatuu , muuttaa käyttöehtojaan tai lopetetaan.
Crowdfunding is an alternative finance model where entrepreneurs can raise funds from many individual investors through online platforms. It allows investors to support companies they value and potentially share in their success. One example provided is Virtuous Vodka, which raised over €115,000 from 103 investors on the FundedByMe platform in January 2013. FundedByMe is a leading crowdfunding platform in Europe that has helped raise over €3 million for startups and connects investors with entrepreneurs working in industries they care about.
This document provides links to 5 motivational videos that encourage the reader to change their mindset and believe in themselves to have a prosperous life. Even when times are difficult, the videos reinforce that the reader is strong and will succeed by taking things one step at a time and evolving continuously. Access to the videos is available through short URLs listed.
Helping You See Your Strength (with diabetes) - Scott K. Johnson - JDRF Type ...Scott Johnson
Scott K. Johnson has been living with type 1 diabetes since 1980. He is active in diabetes social media and blogs about managing his condition. While he has completed endurance events like bike rides and runs, everyday activities like yard work can still cause highs and lows. Johnson works full-time in the diabetes field through speaking, consulting, writing and contracting. The presentation aims to help people see their strengths in diabetes management by shifting focus from problems to successful management despite various challenges.
Sosiaalinenkin tarvitsee kodin:
Kotisivuilla saat myymisen lisäksi mm.
kerätä liidejä
mitata liikennettä
hallita täysin omaa viestintääsi
pelkäämättä, että sivusto kaatuu , muuttaa käyttöehtojaan tai lopetetaan.
Crowdfunding is an alternative finance model where entrepreneurs can raise funds from many individual investors through online platforms. It allows investors to support companies they value and potentially share in their success. One example provided is Virtuous Vodka, which raised over €115,000 from 103 investors on the FundedByMe platform in January 2013. FundedByMe is a leading crowdfunding platform in Europe that has helped raise over €3 million for startups and connects investors with entrepreneurs working in industries they care about.
Lee Aase presents on bringing social media to healthcare. He discusses Mayo Clinic's experience with social media, starting with use of blogs, YouTube, and Twitter in 2008. An elderly couple's piano playing video on YouTube gained over 8.7 million views after Mayo Clinic shared it. This validated that social media can spread health information widely. Aase advocates using social media as it is inexpensive and patients increasingly use it to research healthcare. He outlines establishing social media policies and champions to gradually expand use. The Mayo Clinic Center for Social Media now leads in applying social media in healthcare.
Lee Aase presents on Mayo Clinic's experience with social media and its historical importance. He discusses Mayo Clinic's early adoption of platforms like MySpace, Facebook, and Twitter starting in 2005. Aase also shares the story of an elderly couple's piano playing video that went viral after Mayo Clinic shared it on social platforms, gaining over 8 million YouTube views. He advocates for a balanced approach to using social media professionally and outlines Mayo Clinic's policies and guidelines. Aase believes social media can help accelerate medical research sharing and innovations.
The document discusses Lee Aase's presentation on bringing social media to faith-based organizations. Some key points:
- Lee Aase works at the Mayo Clinic Center for Social Media and discusses Mayo Clinic's experience using social media for health promotion.
- He outlines the benefits of social media tools like blogs, podcasts, YouTube, and social networks for organizations and provides examples of how Mayo Clinic has used them.
- Aase also discusses lessons learned from Mayo Clinic's social media use over years, emphasizing the importance of an integrated strategy and letting successes promote further organic growth of social media programs.
My presentation to a conference called "An Executive Perspective on Social Media" presented by the Social Media Research Lab at Michigan State University.
Mayo Clinic has successfully used social media platforms like Facebook, YouTube, and Twitter to engage with patients, share medical information, and increase their online presence. They have gained millions of video views on YouTube and thousands of followers on social platforms. Their use of social media helped spread awareness of rare medical conditions. Lessons learned include setting guidelines for employees, using multiple platforms to reach different audiences, and measuring engagement and outcomes of social media initiatives.
This document summarizes Lee Aase's presentation on bringing social media to healthcare. It discusses starting small with existing resources like podcasts, then thinking bigger with initiatives like the Mayo Clinic Center for Social Media and Social Media Health Network. The goal is to lead the social media revolution in healthcare by growing Mayo's use of social media and sharing resources with other organizations. The approach is to start with small, low-risk experiments and build momentum quickly through continuous planning and implementation of new projects.
Lee Aase gives a presentation on social media and Mayo Clinic's experience with social networking. Some key points:
- Mayo Clinic has seen great success engaging patients and the public through social media like YouTube, blogs and Twitter, driving millions of views and recommendations.
- Historically, word-of-mouth has been the most influential factor for patients choosing Mayo Clinic, and social media provides a modern platform for this engagement.
- While new technologies facilitate sharing, the core human behaviors of information transmission remain unchanged - social media simply make this more efficient by overcoming traditional inertia.
The document summarizes Mayo Clinic's use of social media over time. It discusses how Mayo Clinic initially experimented with blogs and podcasts in 2006-2007 and has since expanded its presence on platforms like YouTube, Facebook and Twitter. A pivotal story highlights how a video of elderly patients playing piano in a Mayo Clinic atrium went viral on YouTube and led to national TV coverage, demonstrating social media's power to spread health messages. The document emphasizes that social media are not free but can have high returns, and are now an essential part of communications strategies.
The document provides an overview of the evolution and history of Mayo Clinic's Center for Social Media (MCCSM). It discusses how MCCSM was established to accelerate the effective use of social media at Mayo Clinic and in healthcare more broadly. It outlines MCCSM's mission and details some of its initiatives like establishing an advisory board and a Social Media Health Network membership group. The document also presents Lee Aase's perspective on social media and healthcare through 37 theses on topics like how social media transform communication and how they will transform healthcare.
The document discusses how social media can revolutionize healthcare and provides examples of how Mayo Clinic has used social media successfully. It introduces common social media tools and outlines Mayo Clinic's plans to create a Social Media Health Network to help other organizations adopt social media. The network will provide resources and a community for members to share experiences in using social media to improve health and healthcare.
The document summarizes the top 10 social media efforts by pharmaceutical companies. It finds that while some companies like Johnson & Johnson, GSK, and Roche are actively engaging patients and healthcare professionals through blogs, online communities and videos, most pharmaceutical companies are still behind other industries in their use of social media. It suggests companies could better leverage social media for corporate social responsibility efforts to improve their public image.
The document summarizes the top 10 social media efforts by pharmaceutical companies. Johnson & Johnson leads efforts through blogs, videos, and acquiring an online diabetes community. Other companies profiled include GlaxoSmithKline, Bayer, Sanofi-Aventis, Novartis, AstraZeneca, Bristol-Myers Squibb, Roche, Pfizer, and Boehringer Ingelheim. While pharma lags other industries in social media use, opportunities exist to raise awareness of corporate social responsibility efforts through these channels.
The document discusses how social media tools can be useful for healthcare organizations. It outlines the benefits of tools like blogs, RSS feeds, podcasts, social networks, wikis and more. It provides examples of how Mayo Clinic has successfully used social media, such as a viral video of elderly patients playing piano that generated millions of views. The document argues that social media is consistent with healthcare values, practical, inexpensive and will help decrease the time to share innovations. It announces the creation of the Mayo Clinic Center for Social Media and Social Media Health Network.
Lee Aase discusses how social media tools like blogs, podcasts, YouTube, Facebook and Twitter can be leveraged by healthcare organizations like Mayo Clinic to spread information about their services and treatments. Aase notes that Mayo Clinic's social media presence has grown organically at little to no cost, and highlights examples where patient stories shared on social media went viral and led to millions of views. Aase argues that healthcare organizations should embrace social media as a new form of word-of-mouth marketing that allows them to directly share their messages and stories with the public.
This document summarizes Lee Aase's presentation on applying social media tools in healthcare work. It discusses the Mayo Clinic Center for Social Media and its mission to accelerate effective social media use. Key milestones in Mayo Clinic's social media journey are described, including starting a podcast, launching blogs and YouTube channels, and holding the first Twitter chat. Lessons learned include iterating applications, justifying not using social media, and avoiding "HACK syndrome" by letting social staffing grow gradually. The presentation encourages exploration of social media and continued learning through the Social Media Health Network.
Healthcare Social Media and eProfessionalism Mayo Clinic Grand RoundsVandana Bhide
I gave Grand Rounds lecture to standing room only audience at Mayo Clinic Florida. I spoke about how the Social Media Three Shields (Facebook, Twitter and YouTube) can be used by hospitals and healthcare workers to advance the Mayo Clinic Three Shields (Patient Care, Research, Education). There were some humorous and inspiring social media case studies. The overwhelming response to this talk was such a surprise!
The document discusses how social media are essential to the future of healthcare and provides tips on getting started with social media. It argues that social media tools are powerful, inexpensive to implement, and help organizations connect with patients and the community. The document then provides examples of how Mayo Clinic has successfully used social media like blogs, YouTube, Twitter, and Facebook to share stories, enhance their brand and reputation, and connect with global audiences at virtually no cost. It urges other organizations to explore social media and provides basic tips to get started.
Kristiina Pääkkönen is a business coach who helps companies leverage social media. She specializes in creating content strategies and integrating social media practices into daily work processes. The workshop discusses how social media humanizes business and focuses on finding customers in their online communities or "tribes," effective communication channels, and content preparation techniques. Participants are encouraged to contact Kristiina Pääkkönen for more information.
Lee Aase presents on bringing social media to healthcare. He discusses Mayo Clinic's experience with social media, starting with use of blogs, YouTube, and Twitter in 2008. An elderly couple's piano playing video on YouTube gained over 8.7 million views after Mayo Clinic shared it. This validated that social media can spread health information widely. Aase advocates using social media as it is inexpensive and patients increasingly use it to research healthcare. He outlines establishing social media policies and champions to gradually expand use. The Mayo Clinic Center for Social Media now leads in applying social media in healthcare.
Lee Aase presents on Mayo Clinic's experience with social media and its historical importance. He discusses Mayo Clinic's early adoption of platforms like MySpace, Facebook, and Twitter starting in 2005. Aase also shares the story of an elderly couple's piano playing video that went viral after Mayo Clinic shared it on social platforms, gaining over 8 million YouTube views. He advocates for a balanced approach to using social media professionally and outlines Mayo Clinic's policies and guidelines. Aase believes social media can help accelerate medical research sharing and innovations.
The document discusses Lee Aase's presentation on bringing social media to faith-based organizations. Some key points:
- Lee Aase works at the Mayo Clinic Center for Social Media and discusses Mayo Clinic's experience using social media for health promotion.
- He outlines the benefits of social media tools like blogs, podcasts, YouTube, and social networks for organizations and provides examples of how Mayo Clinic has used them.
- Aase also discusses lessons learned from Mayo Clinic's social media use over years, emphasizing the importance of an integrated strategy and letting successes promote further organic growth of social media programs.
My presentation to a conference called "An Executive Perspective on Social Media" presented by the Social Media Research Lab at Michigan State University.
Mayo Clinic has successfully used social media platforms like Facebook, YouTube, and Twitter to engage with patients, share medical information, and increase their online presence. They have gained millions of video views on YouTube and thousands of followers on social platforms. Their use of social media helped spread awareness of rare medical conditions. Lessons learned include setting guidelines for employees, using multiple platforms to reach different audiences, and measuring engagement and outcomes of social media initiatives.
This document summarizes Lee Aase's presentation on bringing social media to healthcare. It discusses starting small with existing resources like podcasts, then thinking bigger with initiatives like the Mayo Clinic Center for Social Media and Social Media Health Network. The goal is to lead the social media revolution in healthcare by growing Mayo's use of social media and sharing resources with other organizations. The approach is to start with small, low-risk experiments and build momentum quickly through continuous planning and implementation of new projects.
Lee Aase gives a presentation on social media and Mayo Clinic's experience with social networking. Some key points:
- Mayo Clinic has seen great success engaging patients and the public through social media like YouTube, blogs and Twitter, driving millions of views and recommendations.
- Historically, word-of-mouth has been the most influential factor for patients choosing Mayo Clinic, and social media provides a modern platform for this engagement.
- While new technologies facilitate sharing, the core human behaviors of information transmission remain unchanged - social media simply make this more efficient by overcoming traditional inertia.
The document summarizes Mayo Clinic's use of social media over time. It discusses how Mayo Clinic initially experimented with blogs and podcasts in 2006-2007 and has since expanded its presence on platforms like YouTube, Facebook and Twitter. A pivotal story highlights how a video of elderly patients playing piano in a Mayo Clinic atrium went viral on YouTube and led to national TV coverage, demonstrating social media's power to spread health messages. The document emphasizes that social media are not free but can have high returns, and are now an essential part of communications strategies.
The document provides an overview of the evolution and history of Mayo Clinic's Center for Social Media (MCCSM). It discusses how MCCSM was established to accelerate the effective use of social media at Mayo Clinic and in healthcare more broadly. It outlines MCCSM's mission and details some of its initiatives like establishing an advisory board and a Social Media Health Network membership group. The document also presents Lee Aase's perspective on social media and healthcare through 37 theses on topics like how social media transform communication and how they will transform healthcare.
The document discusses how social media can revolutionize healthcare and provides examples of how Mayo Clinic has used social media successfully. It introduces common social media tools and outlines Mayo Clinic's plans to create a Social Media Health Network to help other organizations adopt social media. The network will provide resources and a community for members to share experiences in using social media to improve health and healthcare.
The document summarizes the top 10 social media efforts by pharmaceutical companies. It finds that while some companies like Johnson & Johnson, GSK, and Roche are actively engaging patients and healthcare professionals through blogs, online communities and videos, most pharmaceutical companies are still behind other industries in their use of social media. It suggests companies could better leverage social media for corporate social responsibility efforts to improve their public image.
The document summarizes the top 10 social media efforts by pharmaceutical companies. Johnson & Johnson leads efforts through blogs, videos, and acquiring an online diabetes community. Other companies profiled include GlaxoSmithKline, Bayer, Sanofi-Aventis, Novartis, AstraZeneca, Bristol-Myers Squibb, Roche, Pfizer, and Boehringer Ingelheim. While pharma lags other industries in social media use, opportunities exist to raise awareness of corporate social responsibility efforts through these channels.
The document discusses how social media tools can be useful for healthcare organizations. It outlines the benefits of tools like blogs, RSS feeds, podcasts, social networks, wikis and more. It provides examples of how Mayo Clinic has successfully used social media, such as a viral video of elderly patients playing piano that generated millions of views. The document argues that social media is consistent with healthcare values, practical, inexpensive and will help decrease the time to share innovations. It announces the creation of the Mayo Clinic Center for Social Media and Social Media Health Network.
Lee Aase discusses how social media tools like blogs, podcasts, YouTube, Facebook and Twitter can be leveraged by healthcare organizations like Mayo Clinic to spread information about their services and treatments. Aase notes that Mayo Clinic's social media presence has grown organically at little to no cost, and highlights examples where patient stories shared on social media went viral and led to millions of views. Aase argues that healthcare organizations should embrace social media as a new form of word-of-mouth marketing that allows them to directly share their messages and stories with the public.
This document summarizes Lee Aase's presentation on applying social media tools in healthcare work. It discusses the Mayo Clinic Center for Social Media and its mission to accelerate effective social media use. Key milestones in Mayo Clinic's social media journey are described, including starting a podcast, launching blogs and YouTube channels, and holding the first Twitter chat. Lessons learned include iterating applications, justifying not using social media, and avoiding "HACK syndrome" by letting social staffing grow gradually. The presentation encourages exploration of social media and continued learning through the Social Media Health Network.
Healthcare Social Media and eProfessionalism Mayo Clinic Grand RoundsVandana Bhide
I gave Grand Rounds lecture to standing room only audience at Mayo Clinic Florida. I spoke about how the Social Media Three Shields (Facebook, Twitter and YouTube) can be used by hospitals and healthcare workers to advance the Mayo Clinic Three Shields (Patient Care, Research, Education). There were some humorous and inspiring social media case studies. The overwhelming response to this talk was such a surprise!
The document discusses how social media are essential to the future of healthcare and provides tips on getting started with social media. It argues that social media tools are powerful, inexpensive to implement, and help organizations connect with patients and the community. The document then provides examples of how Mayo Clinic has successfully used social media like blogs, YouTube, Twitter, and Facebook to share stories, enhance their brand and reputation, and connect with global audiences at virtually no cost. It urges other organizations to explore social media and provides basic tips to get started.
Similar to Pharmaceutical Industry Social Media Cases (20)
Kristiina Pääkkönen is a business coach who helps companies leverage social media. She specializes in creating content strategies and integrating social media practices into daily work processes. The workshop discusses how social media humanizes business and focuses on finding customers in their online communities or "tribes," effective communication channels, and content preparation techniques. Participants are encouraged to contact Kristiina Pääkkönen for more information.
The document summarizes the SWING social media strategy project. It introduces the core team members and their roles. It describes the various social media channels to be used, including Twitter, YouTube, Wikis and Yammer. It discusses experiences from a previous similar project and the need for clear messaging and a communications strategy upfront. It also outlines potential partner organizations. The overall goal is to create an online learning ecosystem around singing to engage and inspire people.
My presentation @ Metropolia, the biggest University of Applied Sciences in Finland, on 14th February (right after the Social Media Week in London. Can you see if I had just landed from #SMWLDN? ;))
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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7. Pfizer: See also
Blog on Think Science Now https://science.pfizer.com/feature/
Photostream on Yahoo’s Flickr http://www.flickr.com/photos/pfizer-tsn/
Pfizer image products including logos, headshots, and press kits at media
library http://pfizer.mediaseed.tv/
14. Novartis: See also
•A global, interactive social networking site developed by Novartis Oncology
dedicated to connecting the Chronic Myeloid Leukemia (CML) community around
the world - patients, advocacy groups and healthcare professionals.
CML Earth http://www.cmlearth.com/index.jsp
•An iPhone app developed by Novartis Vaccines and Diagnostics that helps families
manage their children’s vaccination schedules.
•YouTube for videos
•Facebook for information & news updates
•Linkedin
•Flickr
•RSS
21. AstraZenecaUS: See also
•Company have account on Twitter @AstraZenecaUS , but it is a one way
communication! They do not answer their followers tweets!
•AstraZenecaUS' drug product Symbicort has its own presence on YouTube called
“My Asthma Story” - the channel is an extension of their video-filled Web site.
25. AstraZenecaUS: See also
•Company have online community Didget connected directly into the youth's
Nintendo DS
•It rewards the user for building consistent blood glucose testing habits and meeting
glucose targets!
•Company have protected account on Twitter @Bayer
26. AstraZenecaUS: Didget World
•It is supported by 'Didget World', a password protected social network where kids
can interact with other users and build their own profile
•Based on the popularity of online 'gaming' with young people, this is an ingenious
use of social media to help monitor a health condition: http://www.nintendo.com/ds
37. Roche: See also
Every year Roche hosts a Social Media Summit http://scottsdiabetes.com/2009/07/
Company have large Twitter following
Newsroom & Career wall on Facebook
Special career interface on LinkedIn
40. Merck: See also
•Most of Merck’s interaction on the microblogging
platform has to do with recruitment than communicating
with practitioners and consumers
•Merck does have a twitter account @merckcareers1
•Company have it’s own YouTube channel