Any stage of the design process, even post the product release is scrutinized for any improvements. The iterative design process is of great help in such a scenario. It's important to keep in mind, though, that iterative design will be more cost-effective the earlier it is used in a product's lifespan.
3. How many times did you fall off your bicycle as a kid, while learning? I'm very
sure you couldn't ride across the street without toppling off your bicycle until
you tried several times.
4. Similarly, the iterative design process is a simple process of conceptualizing,
testing, tweaking and repeating. You create a prototype after conducting user
research to identify a user need and produce ideas to address it. The prototype
is then put to the test to check if it truly satisfies the need. Then the design is
modified based on what you discovered through testing. Once you are
confident that you have the best product possible for release, you make a new
prototype and start the process all over again. Every stage of the design
process could go through an iteration any time the designer feels the need to
do so. Therefore, it is not necessary to make changes only after the final stage.
5. Early failure and rebuilding help the team to:
● Develop better ideas with an open mind
● Generate more quality ideas
● Gain knowledge of the product being built at an atomic level
When To Make Use of Iterative Design Process?
Any stage of the design process, even post the product release is scrutinized
for any improvements. The iterative design process is of great help in such a
scenario. It's important to keep in mind, though, that iterative design will be
more cost-effective the earlier it is used in a product's lifespan.
6. Why? It's because designing a prototype for testing is nearly always cheaper
and simpler than developing a system or product first. Then you can make
changes based on user feedback. There is a ton of low-cost tools available on
the market that enable you to design interactive prototypes for web and mobile
apps.
How Would Iteration Help in the Design Process?
● Resources and Time Saving: Because iterative design processes
frequently give us user feedback (or stakeholder feedback, at the very
least), it drives us ahead at a constant pace by helping us save a lot of
7. ● Promote collaboration: Healthy collaboration is facilitated by an iterative
design approach since it gives stakeholders the chance to provide
comments and even submit their own ideas. This gives us information that
we could have missed in the first place because we can only observe
things from our perspective.
● Address the need of real users: We can stay focused on user demands
and make decisions based on their feedback by using an iterative design
process.
8. The DOs of Iterative Process
● Dealing early failure: Since failure is unavoidable, it is best to deal with it
as soon as possible while still taking notes of what can be improved.
● Remain flexible: Design approaches nevertheless allow us some flexibility
even if they have stringent guidelines. This enables us to express our
creative freedom without devoting too much time to each iteration. In the
end, we must choose:
➢ which opportunities to prioritize
➢ when to iterate or test more, and
9. ➢ how many concurrent design iteration processes should be running at a
time?
These choices are mostly based on instinct and experience, utilizing any facts
and studies that may be accessible.
● Non-parallel work: Make use of all resources available to solve other
aspects of the product asynchronously and involve the designer to start
working on the validated solutions too. This reduces the product timeline
significantly.
10. ● Collaborate and listen: Acquiring fresh perspectives and unique expertise
from collaborating teammates gives us the confidence to answer any
questions that are brought up during the ideation sessions.
Conclusion
No matter what the design problem is on the table, it's best not to try and solve
everything. Choosing a design methodology would be completely based on
what needs to be solved. Creating iterations and following the “Fail Faster”
methodology does not only concern the design team but can also be used by
other departments in the best way possible.
11. The iterative process can be adapted whenever the need is, by involving
multiple resources from different departments of the organization, collaborating,
and working asynchronously to get work done faster and efficiently.
Moral of the story: Failure is the key to success! (As quoted by a wise human
being)