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Domino s Pizza: A case study on organizational evolution
This document provides an analysis of a company's history, strategies, and recommendations for improvement. It outlines the company's timeline since 1960 and analyzes its external environment. Porter's 5 forces model is presented showing high rivalry and potential substitutes. The company's value chain, corporate strategy of concentration and integration, and business strategy of cost leadership and differentiation are examined. Recommendations include expanding into Asian markets, focusing on loyalty, improving advertising and innovation, and strengthening the brand.
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Domino s Pizza: A case study on organizational evolution
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- 2. Are you familiar with this logo?
- 4. Faiyad Bin Khaled Sajedul Haque Imroj Ahmed Farhan Abid Chowdhury Joyanta Sen Mushfiqur Rahman Farazi Farabi Amin
- 5. History, Development andGrowth Situation analysis Corporate Level strategy Business Level strategy Outline 4P analysis & Recommendations Functional Level strategy
- 6. 1960 1965 1978 1998 2000 2010
- 7. Technological STEEP Analysis Economic
- 8. Threats of newentrants Moderate Power of buyer Low Power of supplier Low Threats of substitute High Intensity of rivalry High Porter’s 5 Forces
- 9. Competitor Analysis Immediatecompetitor Impending competitor Invisible competitor
- 10. S W •Brand Image • Fastest Delivery • Cross trained employee SWOT Analysis • Conscious Customer • Limited Menu O T • Efficiency • Redefining menu • Expansion • Substitutes • Small competitors • Local competitors • Franchise
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- 12. Inbound Logistic OperationsOutbound Logistic Sales & Marketing Service Value chain Analysis Primary activities
- 13. Administrative Human Resource Product & Technology Development Procurement Value chain Analysis Support activities
- 14. Corporate level strategy Domestically owned and franchised stores Domestic supply chain stores International operating stores
- 15. Corporate level strategy Concentration Strategy • Market development • Product development • Market penetration Backward Vertical Integration • Dough manufacturing center • Thin Crust supply chain center • Vegetable center Horizontal Integration • Acquisition Franchising • Domestic • International
- 16. Cost Leadership IntegratedCost Leadership & Differentiation Differentiation Focused Cost Leadership Focused Differentiation Business level strategy ?
- 17. Business level strategy Cost Leadership Integrated Cost Leadership & Differentiation Differentiation Focused Cost Leadership Focused Differentiation
- 18. Integrated Cost Leadership& Differentiation Business level strategy Cost Leadership
- 19. Efficiency Quality Innovation Customer Responsiveness Business level strategy Operation Management Human Resource Research & Development
- 20. Position Priorities •Mission • Vision • values • Good quality pizza • Service and satisfaction • minimize cost efficiency Payment • Research and development • Market development • Marketing and advertising Performance • Ensuring Brand Loyalty • Improve reputation • Improve Financial condition 4P Analysis
- 21. Recommendations • Coveragein Asian market • Focus on customer loyalty • Utilize intelligent advertising techniques • Improve innovative strategies • Improve its brand image
- 22. WE DON’T LIKEQUESTIONS