The document provides tips for creating effective videos. It notes that by 2020, 75% of mobile data traffic will be video and that viewers prefer video over text. It then gives advice on the basics of video production, including using a smartphone, free editing software, and a selfie stick. The document outlines techniques for better sound, lighting, and engaging content. It emphasizes creating quality, high-value videos on a regular basis and sharing them directly on platforms to start conversations.

1. Why create videos?

2. By 2020 75% of all mobile data
traffic will be video.

3. Currently
59% of executives agree
they are more likely to choose
video over text
(MWP)

4. 4x as many customers would
rather watch a video about a
product than read about it
(Animoto)

5. Dom O'Neill - The Vlogging Guy

6. I help businesses make money via video
production, marketing and strategy

7. I also work across the EU in
TV, Live Events, Online and Radio making
quality content for
world class broadcasters and venues

8. What do I teach/preach?
The Basics:
Quality Video Content
High Value / Low Cost
Regular & Sustainable Delivery
i.e. on a weekly or daily basis...
1.
2.
3.

9. What tech do you need to
get started?
Smartphone with a camera
Free Smartphone editing
software (e.g. iMovie or Quik)
Selfie Stick or Tripod
1.
2.
3.

10. Top Tips
Better Sound
Close the Door
Limit Background Noise
Avoid Echoes
1.
2.
3.

11. What Mic?
Lav / Tie clip - single person Vlog
Shotgun mics - on location
Phone Headset Mic - most basic
DON'T use in-built mics on laptop/phone
1.
2.
3.

12. Good Lighting
- without the kit
Maximise Daylight
Minimise Shadows
Avoid Over- Exposure / Shine
1.
2.
3.

13. Making Engaging Videos
Contributors / Co-Present
Leverage Live Events
Photomontage
1.
2.
3.

14. Create conversations!
Upload and Post Directly to Platforms
Don't Share URLs
Square It! 1:1
LinkedIn statistics show that a native video is 5x more
likely than other types of content to start a conversation
1.
2.
3.
Native Content

15. Final Thoughts
Consistent Quality Content
Simple and Sustainable
Practice makes Perfect
Your videos might be seen by thousands
so make all Vlogs as good as you can!
1.
2.
3.