This document outlines digital strategies for museums and cultural heritage organizations. It discusses establishing goals, pilot projects, feedback analysis, and iterative improvement. Key strategies addressed include collections management, digital infrastructure, exhibitions and curation, and communications. Examples from Tate, Cooper Hewitt, and Rijksmuseum demonstrate audience-centered and open approaches across platforms to make collections accessible and reusable. The task section prompts designing a project strategy documenting the process from concept to deployment and integration with existing approaches. A presentation of the strategy is requested in December.

1. Strategies
Digital Strategies for MUSEUMS & Cultural HeritageDOM E-5064
Digital Strategies for
MUSEUMS & Cultural Heritage
DOM E-5064
2.11.2015

2. Digital Strategies for MUSEUMS & Cultural HeritageDOM E-5064
Strategy & Tactic
Goals
Methods
Pilot projects
Deployment
Feedback & Analysis
Enhance & Re-iterate
Long term & short term
PROCESS (tactics)
(strategies)

3. Digital Strategies for MUSEUMS & Cultural HeritageDOM E-5064
Tactic
Communications
Strategy
Collections Management
Audience & Community
Digital Infrastructure
Exhibition / Curation
Interface & Space

4. Digital Strategies for MUSEUMS & Cultural HeritageDOM E-5064
Strategies of Collections Management
Collections Software
Cloud Collections
Application
Programming
Interface (API)
OPEN CLOSEDWebsite
Database
Interfaces

5. Digital Strategies for MUSEUMS & Cultural HeritageDOM E-5064
Strategies of Digital Infrastructure
Long Term Storage
In-house Applications
Facilities & Operations Management
Ticketing
Digitization
IN-HOUSE CLOSED
HardwareSoftware

6. Digital Strategies for MUSEUMS & Cultural HeritageDOM E-5064
Pedagogical
Exhibition Design
Space Planning
Museum Space Mapping
Event Planning
Visitation Metrics
Audience Management
Themes
(nature of collections)
Exhibition & Curation
Strategies of Participation

7. Digital Strategies for MUSEUMS & Cultural HeritageDOM E-5064
Communication Strategies
Social Media
Traditional Media
Audience

8. OPENIDENTITY
INNOVATIVEPARTICIPATIVE
infrastructure
collections
open knowledge
open source
community participation
pedagogy
representation
outreach

9. Examples of Digital Strategies
Tate Digital Strategy 2013-15:
Digital as a Dimension of Everything
http://www.tate.org.uk/research/publications/tate-papers/19/tate-digital-
strategy-2013-15-digital-as-a-dimension-of-everything
Cooper Hewitt Smithsonian Design Museum 2015:
Strategies Against Architecture
http://mw2015.museumsandtheweb.com/paper/strategies-against-architecture-interactive-media-and-
transformative-technology-at-cooper-hewitt/
Democratizing the Rijksmuseum 2014
http://pro.europeana.eu/files/Europeana_Professional/Publications/
Democratising%20the%20Rijksmuseum.pdf

10. Tate Digital Strategy 2013-15:
Digital as a Dimension of Everything
Audience-centered
Distributed across multiple platforms
Open and sharable
Sustainable and scalable

11. Cooper Hewitt Smithsonian Design Museum 2015:
Strategies Against Architecture
Open Collections
Digital & Spatial Synchronization
Personalization

12. Rijksmuseum Digital Strategy 2014
Democratizing the Rijksmuseum
Open Collections
Scalability of Digital Collections
Reuse of Collections

13. TASK (16.30 - 17.15)
1
What is the Strategy for your project? Document
it step-by-step from design to deployment.
2
How does your project tie in to EMMA’s existing
approach?
3
Present your strategy briefly in few steps

14. 23 November 2015
- Slides 10 max. 10 minutes.
- OR, Video (or animation) under 4 minute
7 December 2015
- Slides 10 max. 10 minutes.
- OR, Video (or animation) under 4 minute
- Demo (as web app / or any other animated way)
Contents of Presentation
- Name, one-liner, abstract, keywords
- Concept (design, UI, History, context etc.)
- Operations (how it works)
- Methods & Stages of implementation (strategy/tactic)
- Outcomes (Analytics, feedback generation etc.)