Dolby 3D explained

1. Roland Vlaicu
Sr. Director, Broadcast Imaging
© 2012 Dolby Laboratories, Inc. 1

2. The Story
Dolby and Philips join forces to enable
the best 3D experience on any device.
Glasses are generally seen as an
inhibitor to broad 3D adoption.
Glasses-free 3D solves with problem for
all entertainment devices:
smartphones, tablets, PCs, laptops and
3DTVs.
End-to-end system with benefits for
broadcast operators and content
providers, device manufacturers and
mostly importantly the consumer.
© 2012 Dolby Laboratories, Inc. 2

3. Dolby 3D: What the Industry is Saying
―Even more impressive was the Dolby Labs and Phillips demo of Dolby 3D.
Embodied in a 4k 54 inch display, the demo delivered bright, clear and
detailed moving images. Very watchable!’
―Viewing angles were particularly impressive: even from far off to the side, the
3D effect was still present, and the picture was so crisp and clean that it almost
took a minute to realize we were looking at 3D footage…it's among the first
TVs we'd want to gather around with our friends and watch a movie in
3D.”
―Dolby has a glasses-free 3D display in its booth, and it is drawing big
crowds. The display was co-developed by Dolby and Philips, and Dolby is
showing some gorgeous 3D content to demonstrate the technology.‖
―… the prototype 4K 3D TV and mobile versions being demonstrated at
Dolby's NAB booth make us hopeful for the future. As with all displays --
especially those that support 3D -- you'll really need to see to believe, but we
had an opportunity to do just that, and walked away very impressed.‖
―...it was very impressive, and the 3D effect was quite apparent. In fact, it
was the best autostereoscopic display I've ever seen.‖
© 2012 Dolby Laboratories, Inc. 3

4. Dolby 3D: Recognized for Excellence
Awarded the IABM Game Changers Award – presented to five
products that have great potential to revolutionize the industry.
“The 2012 NAB show presented an exciting field for our judging
panel, and we look forward to watching how Dolby and other
winners of the inaugural IABM Game-Changers Award help to
shape the future of our industry,” said IABM Director General
Peter White.
Awarded the TV Technology Mario Award – established to
recognize products that represent significant technical
breakthroughs – many of which have gone on to significantly
impact the future of video technology.
“Mario scours the NAB show floor for the 10 most innovative
products that represent the pinnacle of technical achievement. We
are proud to present these awards on behalf of the „Masked
Engineer,‟” said TV Technology Editor-in-Chief Tom Butts.
© 2012 Dolby Laboratories, Inc. 4

5. Dolby 3D: Phenomenal response at NAB
© 2012 Dolby Laboratories, Inc. 5

6. IBC2012: The momentum is building…
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 6

7. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 7

8. Combining years of research & experience……..
Dolby
Cinema 3D
Philips
3D Video Research (Including
conversion and rendering)
Dolby
Content Creation, 3D
compression & Format
Philips
Video Coding & Transmission ……..to deliver the best consumer
3D viewing experience
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2012 Dolby Laboratories, Inc. 8

9. The Best 3D Picture
Deliver spectacular, consistent 3D content.
Upgrades half-resolution 3D signals to full
resolution by adding a low-bandwidth
enhancement layer for both glasses-based and
glasses-free devices.
Automatically optimizes content for the specific
device and screen size.
The most comfortable, enjoyable 3D
Experience
Enables viewers to customize the 3D intensity to
their individual tastes
Provides the optimum balance of comfort and
3D effect regardless of where you sit—no narrow
―sweet spot‖
© 2012 Dolby Laboratories, Inc. 9

10. The Right Path, Future-Ready
Operators and aggregators can prepare and
transmit content with the highest-quality 3D while
retaining bandwidth efficiency.
Works on all TVs, so broadcasters can deploy
the technology without worrying about ongoing
improvements in 3D content and displays.
Available now for use in streaming applications
on connected TVs, tablets and smartphones.
Optimizes the entire system for streaming or
downloading content to any device by keeping
the additional data needed for the enhancement
layer to a minimum, typically around 10 percent
© 2012 Dolby Laboratories, Inc. 10

11. 3D Graphics/Imagery: Key Components
Frame-compatible full-resolution (FCFR) video codec enhancement for
all H.264 devices
Real-time (decoder-side) depth extraction (auto-conversion) and multi-view renderer
Depth adjustment for both stereoscopic (S3D) and auto-stereoscopic (AS3D) by user or automatic;
3D perspective and intensity adjustment
State-of-the-art real-time 2D-to-3D conversion
Full HD 3D
content encoding
coupled with Best-
in-Class rendering
© 2012 Dolby Laboratories, Inc. 11

12. Dolby’s Footprint in Video
In 2003, Dolby acquired DemoGraFX, a pioneering technology
development company in the field of image signal processing and
coding, including the H.264 image coding technology resulting in
Dolby’s first Emmy Award for imaging technology.
Dolby has been a leader in the cinema industry for many years. Dolby
Digital Cinema was introduced in 2005 to lead the way into the digital
age of cinema exhibition.
Dolby 3D was launched in 2006 for theatrical exhibition systems and is
currently installed on over 8000 screens worldwide.
In 2010, Dolby launched the PRM-4200, a grade 1 video reference
monitor which since then has won several awards and is on its way to
replace the obsolete CRT as the state-of-the-art reference monitor.
12

13. Philips’ Footprint in Video
• Philips has been involved in video from the early days of TV, standing
also at the cradle of such diverse video products as the
VCR, professional cameras, DVD/Blu-ray and professional medical
imaging solutions.
• Similarly, Philips has made strong contributions to widely used video
coding and transmission technologies, participating from the outset in
leading video standardization bodies as MPEG, DVB, and ATSC.
• For over 10 years Philips has now been active to bring 3D to the home, in
particular glass-less 3D (autostereo); solutions range from 3D displays to
3D transmission formats to 3D video processing. This has resulted in one
of the world’s strongest technology portfolios on autostereo for 3D
content-creation, -conversion and -format.
13