Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Anytime anywhere any device
1.
2. Agenda
Background, Introduction, Premise, New Terms in a
New World
Case Studies
Anytime, anywhere, any device?
Myths and Truths
Summary
3. Bio – Bradley D. Brown
Brad (brad@intelvideo.com) is the CEO, President and founder of
InteliVideo, a cloud-based video on demand platform. Brad was a TUSC
founder. TUSC, an Oracle professional services firm was sold to Rolta in
2008. Brad also founded IntelliReal, a residential property valuation
company in 2005, which was sold to Equifax in 2011. His vast experience
and expertise have earned him roles as acting chief technology officer of
several companies over more than 23 years at TUSC. Brad has also served
on numerous company boards. Brad is currently on the board of Enscicon
and Reglara. Brad is the author of several best selling Oracle Press books
and one Apress book on Android development. Oracle awarded Brad the
honorary title of Oracle ACE Director for Fusion Middleware. Brad taught
“New Venture Creation” at the University of Denver’s Daniels College of
Business for 2 years. In 2009, his alma mater, Illinois State University put
Brad into their first Hall of Fame for the College of Applied Science and
Technology. Brad is currently a mentor in Founders Institute.
4. How does a Barre Instructor give
a class at 4am?
6. How would a professional snowmobiler gives tips to a less seasoned
rider in the snow while he’s thousands of miles away?
“Burandt will host clients from Lebanon, Russia,
Sweden, Iceland, Norway and Italy.”
9. Instant Streaming & Downloading
Store, transcode, deliver and
monetize video content stored in
the cloud.
Harness total flexibility to offer
your content in a variety of
ways:
Sell content outright
Rent
Subscriptions
More consumer options equal
more revenue opportunities
10. All Devices,
Anywhere & Anytime
• Consumers want the
ability to access content
optimized for every
screen:
• Desktop
• Laptop
• Tablet
• Smart Phone
• Smart TV
• Platform provider
handles all transcoding
and other technical
specifications
11. Branding (vs. Marketplace)
Branding:
• Your branding
• Your product
• Your community
Keep:
• More margin
• More profits
• Consumers
focused
• Competitors off of
your site
12. Marketplaces
Their Branding
Your Product
Their Community
Their Customer
Fewer Options (1 day rental, purchase)
No Subscriptions
Generates Incremental revenue
13. Netflix Model
Their Branding
Your Product
Their Community
Their Customer
Paid based on minutes viewed
Generates Incremental revenue
14. VOD vs. DVD
DVD / Physical - Pressing
and storing, Distribution,
Fulfillment - All of that is just
to get the first DVD into their
hands
VOD – Video on Demand
People like both virtual and a
backup (i.e. physical)
15. New Terms
VOD – Video on Demand
SVOD – Subscription-based VOD
TVOD – Transaction (Rental / Purchased) VOD
AVOD – Advertising VOD
Transcoding – converting mezzanine file to formats
necessary per device
16. Case Study #1
BDB Software
Onsite technology training –
Oracle ApEx
Oracle ACE Director
World renowned Oracle
expert
Vision – Train While
Sleeping (24x365), no travel,
not over and over
http://bdbsoftware.com
17. Anytime?
Could previously only train
while I was awake and at a
specific location
Now I train 24x7 – even
while I’m sleeping
International customers
Techies who like to
work/train all night
18. Anywhere?
Could previously only train wherever a plane would
take me
DVDs have limitations
PAL vs. NTSC issues
Must carry the DVDs
Must have a DVD player with you
19. Any Device?
DVDs are limited to computers and TVs
VOD Media players for desktops, laptops, tablets,
phones, smart TVs (Google TVs), smart devices
(Roku, Apple TV)
People watch on EVERYTHING
20. Case Study #2
Dailey Method
Yogo Studios around the world
Yogo guru, marketing guru
Vision – Sell digital version since we’re already
selling a DVD
http://thedaileymethod.com
21. Case Study #3
Championship Productions
Head track coach at Iowa State University
Started recording and doing production for peers
Large family business
Vision – Need to offer digital too – and it’s hard
http://championshipproductions.com
22. Case Study #4
Chris Burandt
World Renowned Snowmobile Expert
Desire to do recording and production for peers
Currently offering subscription (yearly, monthly)
Request a Video
Vision – Prove out the model
http://burandtv.com
23. Case Study #5
Joe Videographer
World Renowned Videographer
Services business – paid by the hour - linear
Now can get a slice of every sale
Vision – do production AND recurring revenue
24. New Business Models
Affiliates (2 tiers)
Rentals
Subscriptions
Installment Payments
Living Video – build as you
go
Drip Content – 8 week
bootcamp rolled out over
time
Gifting
Redemption Codes
Credit System
25. Myth or Truth?
There are no more DVD players
People Won’t Download Content
Nobody Will Watch a Workout Video on a Phone
26. There are no more DVD
Players in the world
DVD Manufacturers and Replicators claim they
produced more DVDs and CDs last year than ever
before – some of this is due to consolidation
Many small replicators and duplicators are gone
DVD Players don’t exist on phones, tablets and more
new laptops
27. People Won’t Download
People download and watch when they are offline,
on a plane, train, automobiles…
Downloading is important to people
Protected downloads (i.e. non-DRM free) are
important to content owners
28. Nobody Will Watch a
Workout Video on a Phone
People watch on all devices – it simply comes down
to watching on the device they have with them
29. Summary
People watch anytime, anywhere, any device
40%+ use smartphones and tablets
Customers from around the globe
24x365 while clients sleep
Downloads provide value
Editor's Notes
Stats on mobile and tablet distribution
Stats on mobile and tablet distribution
Stats on mobile and tablet distribution
Stats on mobile and tablet distribution
In 2009 There were less than 3 exabytes consumed per month (reveal exponential growth chart) by the end of 2014 that number should approach 24 Exabytes! To give some perspective- All the text in the Library of Congress, every book, newspaper, and magazine, would only take up 10 Terabytes, One Exabyte Could hold 100,000 Libraries of Congress. I’m not sure if 2.4 Million Libraries of congress is easier to picture, but I hope that helps.