Between Bitmovin and Dolby Laboratories, we've heard a lot about video quality from our customers and from the industry. Together, we've compiled a short-list of the myths that surround HDR and Dolby Vision. This slide deck is an overview of the collaborative webinar where we debunked the top 5 myths we've identified in the industry: Myth 1: Dolby Vision is a premium feature and not necessary for my applications Myth 2: HDR is far to difficult to add and scale within a standard video workflow Myth 3: Resolution is more important than dynamic range (8K and beyond) Myth 4: Implementing and using Dolby Vision is too expensive and licensing is too complicated Myth 5: Very few devices support Dolby Vision Watch the full webinar to learn why these are just Myths and how we can help you resolve them: https://go.bitmovin.com/webinar-dolby-hdr-myths?utm_source=slideshare&utm_medium=social&utm_campaign=premiumcontent

1. The presentation will start in a few minutes...
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2. February 26TH
, 2020
Debunking Myths:
HDR & Dolby Vision
W E B I N A R

3. Moderator & Panelists
David Brooks
Sr. Director,
Pro Solutions
Hagen Last
Technology Manager,
Content Distribution
Sean McCarthy
Sr. Technical Product
Marketing Manager
Kieran Farr
VP of Marketing,
Moderator
All rights reserved. © Bitmovin Inc 2020

4. All rights reserved. © Bitmovin Inc 2020
Value Drivers Media Landscape
Better Viewer
Experience
Increase viewer
satisfaction
by exceeding
expectations on
video quality
1
Operational
Optimization
Control cost, mitigate
risk and better manage
complexity
3
Faster Time
to Market
Get assets, products
and, services to market
faster and more
efficiently
2

5. Premium content is
expensive and deserves
premium experiences
• Disney: $24 billion
• NBCUniversal: $13 billion
• WarnerMedia: $11 billion
• Netflix: $10.5 billion
• Amazon: $8.6 billion
• Apple: $1 billion
Better Viewer Experience – Why Quality Matters
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Viewing Mediums are constantly evolving
New devices shipping with 4k, 8k, HDR every month
Differentiation through quality becomes necessary to compete and retain subscribers

6. We’re not discussing playback quality, that requires a whole different session..
(rebuffering, startup-times, bitrate-shifts, compliance monitoring)
HIGHER
RESOLUTION
(e.g. 4K and above)
HIGHER
FRAME RATE
(HFR)
HIGH
DYNAMIC
RANGE
(Brighter and
Darker Pixels)
WIDE
COLOR
GAMUT
(More Colorful
Pixels)
MORE
PIXELS
FASTER
PIXELS
BETTER
PIXELS
HDR WCG
=> Dolby Vision™
Moving to Video Quality “Beyond HD”

7. What is HDR?
Technology that lets filmmakers and content creators produce
images with higher contrast, a wider color gamut, and greater
color accuracy than what was previously possible.
All rights reserved. © Bitmovin Inc 2020

8. 8
Brighter Images
•Diffuse objects can be brighter
•Outdoor scenes can be noticeably brighter than indoor scenes
Amazing Highlights
•Highlights, specular reflections can be increased up to 100X
•Dramatically increased realism in images
Greater Contrast
•Detail can be maintained in deep blacks
•Substantial increase in contrast (ratio of bright to dark)
Wide Color
•Wide gamut color with significantly increased color volume
•Saturated colors can be much brighter (orange flames, blue skies)
HDR – what does it bring?

9. •Provide detail in very low contrast situations: detail in high brightness areas or in dark areas
•Low contrast images don’t work for stills, but are often used to create emotion in moving images
•Example from Lord of the Rings 2: In a cave, characters look down a well
Highlight & Lowlight Details

10. 10
▪ Speculars
• Realism: helps with shape perception (gives 3D feeling); surface material
identification (object realism)
• Aesthetics: Jewelry, Chandeliers, Automobile Chrome & Finish, expensive
& ‘shiny objects’ in general
• Physiological: Eye Glints, Calming effects of water reflections (ocean
vacations), Alerting when in periphery
▪ Light Sources
▪ Realism: sunsets, lightning, light bulbs, candles, campfires, city night
scenes (traffic lights, car lights, neon signs), volcanoes
▪ Aesthetics: fireworks, concert lighting, accent lighting
▪ Fantasy: common illustration of superpowers and magic, laser sabers,
ectoplasm, and other imaginariums
Specular Reflections and Light Sources

11. Can now reproduce the true to life colors (Pointer’s colors) like the iconic red of a London
bus, the green of a California highway sign or the cyan of the Pacific ocean
SDR
HDR/WCG
Wide color gamut showcases new colors

12. There are a multitude of signals coming out of today’s
HDR movie cameras such as S-Log, ARRI-Log,
Canon-Log… these proprietary signals are designed
to optimize sensor dynamic range and noise
performance.
However, for content distribution, these signals are
converted to mezzanine compressed PQ / HDR10 or
HLG formats. Both PQ and HLG HDR formats are
internationally standardized in the ITU-R BT.2100
specification.
HDR Formats

13. DOLBY CONFIDENTIAL
Display Color
Volume
HDR Mastering Display
Color Volume
Container Mapping
Static Mapping of HDR to Display

14. Map Darks Up
Map Brights
Down
Input
Output
Dynamic Mapping HDR Image A to Display

15. Map Darks Up
Dynamic Mapping HDR Image B to Display

16. Map Down
Dynamic Mapping HDR Image C to Display

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Multiple Solutions
Dolby Vision
SL-HDR by InterDigital (ex-Technicolor)
HDR10+ Samsung

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Debunking the Myths…

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Myth 1
“Dolby Vision is a premium feature and not
necessary for my application”

20. CREATE DISTRIBUTE EXPERIENCE
2016

21. CREATE DISTRIBUTE EXPERIENCE
UHD Blu-ray
Players
TV
s
STBs &
DMAs
Mobile
Devices
PC
s
SoC
s
2020

22. 2,000+
1,200+
780+
NEW
MOVIE TITLES
created for home releases in Dolby Vision
ORIGINAL TV EPISODES
available on streaming services
CHINESE TITLES
on Tencent Video and iQIYI in China
LIVE SPORTS AND VIDEO GAMES
260+ THEATRICAL FEATURES
created in Dolby Vision

23. All rights reserved. © Bitmovin Inc 2020
Myth 2
“It is too difficult to add and scale
HDR to my workflow”

24. Dolby Vision Mastering
Monitor
Rec 709 Reference Monitor
Color Grading System
SDRHDR
Min. 1000 Nit 100 Nit
CMU
1 2
3
1. HDR Grade
2. Review derived SDR & optional trims to adjust SDR
look
Optional additional trims (e.g. 1000 nit for HDR10)
3. Render HDR Video + export Dolby Vision Metadata
HDR FIRST COLOR GRADING WORKFLOW

25. .MXF
Dolby Vision Mezzanine
.IMF
Generic HDR Mezzanine
ProRes
SDR Mezzanine
Mastering
Tools
MASTERING WORKFLOW

26. .MXF
Dolby Vision Mezzanine
Dolby Vision Encoder
Dolby Vision Encode
Generic HDR Encode
SDR Encode
DISTRIBUTION ENCODING WORKFLOW

27. Color
Grading
System
Dolby Vision Master
Dolby Vision Mezzanine
Generic HDR Mezzanine
SDR Mezzanine
Dolby Vision
Encoder
Dolby Vision Encode
Generic HDR Encode
SDR Encode
Generic HDR
Encoder
Generic SDR
Encoder
Generic HDR Encode
SDR Encode
Postproductio
n
Distributio
n
END TO END WORKFLOW

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Myth 3
“Resolution is more important than
dynamic range” (8k and beyond)

29. All rights reserved. © Bitmovin Inc 2020
● Insufficient understanding of the working of
the Human Visual System to create a unified
visual theory across all factors from resolution
to dynamic range / wider color gamut.
● Studies and anecdotal research show it is
difficult for consumers to see significant
differences between 4k and 8k screens when
viewed from typical viewing distances.
● HDR benefits viewers irrespective of
resolution and viewing distance.
Limits of Resolution Increase
Subjective Quality Evaluation Of High
Dynamic Range Video And Display For
Future TV – EPFL & EBU, IBC 2014

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Myth 4
“Implementing and using Dolby Vision
is too expensive and licensing is too
complicated”

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Distribution Cost and Licensing
Additional processing is required for Dolby Vision and HDR distribution workflows and
options to address efficiency are needed.
• Dolby Vision encoding products enable flexible workflows, such as parallelized encoding
• Single Dolby Vision mezzanine supports Dolby Vision, generic HDR, and SDR workflows
Dolby works with partners to enable encoding solutions so that end users don't have to
worry about licensing and only need to choose the right solution for their needs.
• Distribution of Dolby Vision doesn't required licensing from Dolby

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Myth 5
"Not many devices support Dolby Vision”

33. TVs AVRs & Soundbars STBs & DMAs
UHD Blu-ray
Players
Mobile
Devices
PCs, PC Monitors
& Gaming
Arcelik
Changhong
Funai
Grundig
Hisense
Konka
LG
Loewe
OnePlus
Panasonic
Philips
Sharp
Skyworth
Sony
TCL
Toshiba
TPVision
Vestel
Vizio
Denon
Marantz
Onkyo
Pioneer
Sony
Yamaha
Amazon
Apple
Arris
Changhong
Google
Huawei
Jezetek
NVIDIA
Sagemcom
Unionman
LG
Oppo
Panasonic
Philips
Pioneer
Sony
Apple
Huawei
Sharp
Apple
ASUS
Dell
Lenovo
Microsoft
Xbox
DOLBY VISION DEVICE CATEGORIES

34. All rights reserved. © Bitmovin Inc 2020
Stan is one of the most popular
video-on-demand channels in Australia
and hits 1.7 million subscribers. Some
of the most popular TV shows only
available to stream on Stan are:
• Better Call Saul
• Preacher
• Billions
• Sherlock
SUPPORTED DEVICES
LG, Samsung, Sony, Hisense and TCL Smart TVs, PS3™
& PS4™, XBOX One, Apple TV, Computer, Phone or Tablet,
On your TV using Chromecast, Telstra TV, Fetch
Case Study: Stan

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Stan – Dolby Vision - Architecture

36. All rights reserved. © Bitmovin Inc 2020
“Our goal is to create and deliver the highest possible quality to our
viewers. Our customers view content on a wide variety of screens
and devices, many of which support HDR technology. It was
imperative that we implement HDR technology which offers the
best playback experience and is most universally supported. At the
intersection of creation and distribution Bitmovin’s cloud encoder
has enabled us to maintain the highest perceptual quality of our
video for internet delivery.”
— John Hogan, CTO at Stan

37. • Consumers demand high quality video in the competitive OTT market
• HDR offers value to viewers on a wide range of devices and resolutions
• Dolby Vision provides production workflow and viewer benefits for HDR
• Bitmovin and Dolby Vision combined simplifies distribution workflow
for OTT use cases
This technology is ready to use today and offers
real-world viewer benefits.
All rights reserved. © Bitmovin Inc 2020
Putting it all together

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- Learn more
- Ready to scope architecture for a project
- Ready to implement
What's next?

39. Thanks Panelists
David Brooks
Sr. Director,
Pro Solutions
Hagen Last
Technology Manager,
Content Distribution
Sean McCarthy
Sr. Technical Product
Marketing Manager
Kieran Farr
VP of Marketing,
Moderator
All rights reserved. © Bitmovin Inc 2020

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Q&A

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- Learn more
- Ready to scope architecture for a project
- Ready to implement
What's next?

43. 1. Intro “hook”
● Survey from audience >>> what would this consist of, when would we send it out?
● Panel introduction Kieran
2. “The baseline of video quality is changing - people need to be prepared for that”
a. Why quality of video experience is essential for OTT competition / survival >>> Kieran discuss changing landscape
of the industry (more OTT apps with more features etc)
3. Three value drivers
a. Highlight high quality video experience >>> Sean presents all three value drivers and states where Dolby Vision fits
in (Quality)
4. What is HDR?
a. Both a simple / clear explanation and also a technical exact definition >>> Sean starts on what HDR is and then
Dolby adds “color” and talks about Dolby Vision specifically, and Dolby’s mission/value statements
5. Debunking the Myths of HDR (yes, it’s a premium feature) Questions asked by Sean or Kieran??
○ Myth 1 “HDR is only for super fancy connoisseurs as extra premium feature”? Or is it a baseline?
■ Dolby touches on benefits of HDR to the business
○ Myth 2: “too difficult to add and scale HDR to my workflow”
■ HDR/SDR are both required for viewers
○ Myth 3: “resolution is more important than dynamic range” (8k and beyond)
■ What proof points are there which show or quantify people like better color as opposed to more pixels?