1) The document discusses how investing in employee happiness can benefit business. Happy employees are 37% more productive, take 36% less sick leave, and generate less turnover. 2) It then provides information about the Employer Branding Institute, which conducts research on employer branding, provides data-based strategies and campaigns, and offers tools to help attract and engage employees. 3) The Employer Branding Institute believes that data- and performance-based employer branding is the best approach for long term business success.