SlideShare a Scribd company logo
www.amazingworkplaces.co Follow us on:
EMPLOYER BRANDING MEDIA PLATFORM
Importance of
employer branding
Lets
Create
More than 60 percent of the job seekers today wish to
understand the culture and values of an organization
even before they seek an opportunity. Shockingly,
nearly 70 percent of them are keen on rejecting the
offer from your company if it has a bad reputation.
This trend began emerging from the late
1990s when the concept of online job
information portal came into existence. Until
then, people were either applying for jobs
through newspaper ads or referrals or by
personal visits.
In the current times, there is abundance
in terms of information in the public domain.
Anyone can anonymously publish all the
negative information about your brand in the
public domain irrespective of it being false.
For example, let us say someone is searching
about your brand online and they see reviews about
your company in job seekers forums which is
completely false. Therefore, the possibility of a
potential candidate wanting to work for your
company and its ethos has already made his/her
mind to ignore a job offer.
Therefore, one has to ensure all the positive and
true information about your brand must be well
promoted in the online forums and job information
portals so that your brand is not misunderstood
because of the misinformation created by
someone else.
www.amazingworkplaces.co Follow us on:
EMPLOYER BRANDING MEDIA PLATFORM

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Importance of Employer Branding

  • 1. www.amazingworkplaces.co Follow us on: EMPLOYER BRANDING MEDIA PLATFORM Importance of employer branding Lets Create
  • 2. More than 60 percent of the job seekers today wish to understand the culture and values of an organization even before they seek an opportunity. Shockingly, nearly 70 percent of them are keen on rejecting the offer from your company if it has a bad reputation.
  • 3. This trend began emerging from the late 1990s when the concept of online job information portal came into existence. Until then, people were either applying for jobs through newspaper ads or referrals or by personal visits.
  • 4. In the current times, there is abundance in terms of information in the public domain. Anyone can anonymously publish all the negative information about your brand in the public domain irrespective of it being false.
  • 5. For example, let us say someone is searching about your brand online and they see reviews about your company in job seekers forums which is completely false. Therefore, the possibility of a potential candidate wanting to work for your company and its ethos has already made his/her mind to ignore a job offer.
  • 6. Therefore, one has to ensure all the positive and true information about your brand must be well promoted in the online forums and job information portals so that your brand is not misunderstood because of the misinformation created by someone else.
  • 7. www.amazingworkplaces.co Follow us on: EMPLOYER BRANDING MEDIA PLATFORM