1. s1170212 Junichi Murata
A. Because there are few fashion shop for man only in Aizu-Wakamatsu city. University of Aizu
students are in their's impressionable youth. Most University of Aizu students are interested in
clothes to some extent. If they want to buy new clothes now, they have to go to Koriyama at least. If
you go to Koriyama using transportation, you have to pay at least ￥2,000 as transportstion
expenses. But if there is a men's fashion shop NFH has a rich selection of goods, they don't have to
out of Aizu-Wakamatsu city. And our shop's products is inexpensive. That's why Aizu students can
buy clothes in our shop. At the end, we want to cooperate with economic development in Aizu by
launching men's fashion shop. That is why it is necessary for Aizu to launching a new fashion
business.
B. First, we should consider what the customer think about. If we can understand the customer's
thinking, we supply the customer's demand. Second, we should make friends with company that has
materials. That is why we sell the inexpensive clothes all year round. Third, we should cooperate
with Aizu-Wakamatsu citizen because we can find citizen's thinking and we can obtain a piece of
useful information. Fourth, we should provide the customer with good service and satisfaction
because we let the customer be happy when the customer comes to our company. Fifth, we should
advertise our company and we should inform our company of our company.
C. How should your business reach out to the potential customers? What might be some of the
ways you will advertise your company.
We have to make a advertisement which our company. The advertisement is distributed people
who live around Aizu-Wakamatsu city. And we post the advertisement at the Aizu-Wakamatsu
station and University of Aizu...etc. People who live around Aizu-Wakamatsu city are going to
see our advertisement. It may be good that we speech about our company at University of Aizu.
There are a lot of students who are interested in our company. And we speech also Aizu-
Wakamatsu station. The reason is that a lot of people live around Aizu-Wakamatsu city use the
station. If we are able to advertise our company to a lot of people, our company is going to be
popullar.
D. How should you advertise your products? Develop a proper advertising strategy to market
your product to the local community. Write a slogan for your advertisement.
We should make a advertisement which is seen a lot of people. Our company's slogan is “Low
price and beautiful”. We should write this slogan which is big character. Our advertisement is
easy to see. So character is very big and colorfully. Also, we publish a photograph which is our
products. It is easy to see the photograph than the character. A lot of people who see our
advertisement are going to be interested in our products and company. We have to show place
where our company builds. Our appeal point is lower price any other company. We advertise a
lot of good point about our products. That's how we advertise our products.
E. Our company is Men's only fashion shop and there are many male students in University of Aizu.
That is why University of Aizu students can always go to NFH. First, if University of Aizu advertise
our fashion shop on a school paper, the readers of a school paper are able to know our company and
our company's details. Second, if editer of school paper insert an advertisement with a coupon in the
school paper, the number of Aizu students who interested in our product or our company has increased
little by little. Third, Aizu students are good at programing. That is why Aizu students can make NFH's
homepage.

2. F. At first, a place to sell an article is necessary. In addition, a fitting room is necessary as space.
Hangers to wear a showcase, an article to put article shelf, an article to put an article are necessary to
sell an article.
An article to be sold next is necessary. For example, a T-shirt, pants, a hat, shoes, a bag, a belt, an
accessory.
Several salespersons(staffs) are necessary to sell an article.
A cash register is necessary to sell an article. Change of the money is necessary for time when buying
and selling was concluded.
There is our shop in Aizu Wakamatsu. There may be a person saying that a person except this town
wants to come to buy it. However, Aizu Wakamatsu is very far when it is from the other towns. So it is
necessary for us to set up service of the Internet sale for a far-off person.
Another, as for the Internet sale, it is necessary in what the one that busy, and can not come to the store
in a shop even if live near can use.
G. An example of a company who sells similar products in the market. They are XLARGE, FAT,
CLUCT, montage, html, atmos, Subciety, DOARAT and REQUIRE. They sell an article in a shop. The
shop sells an article in not only one store but also plural stores. They do the sale on the Internet. They
are sold in not only the site of the own company but also the shopping sites. Another, they publicize it
with fashion magazines and do the mail order. Staff oneself becomes the model with the fashion
magazine and appeals to you for the article.
The price of the article which they sell (On the Internet).
T-shirt is price about 3,000 yen ~ 12,500 yen.
Pants are various prices.
.A hat is price about 3675 yen ~ 8400 yen. etc.
When the season changes, they discount the article. And the old article is cheap.