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1
Problems. Solutions. What’s Next?
Do We Need More Women
In Tech?
2
WELCOME
LYNNE D JOHNSON
Dir. Digital & Social
Brand Strategy & Marketing
Waggener Edstrom
@lynneluvah
3
DO YOU KNOW WHO THIS IS?
4
DO YOU KNOW WHO THIS IS?
5
THESE TWO WOMEN
HAVE BECOME
SYNONYMOUS WITH
WOMEN IN TECH.
6
56% of women in technology
companies leave their
organizations at the mid-level
BUT THEY ARE NOT THE ENTIRE
STORY…
- National Center for Women & Information
Technology
7
HERE’S MY STORY
Grew up in the Bronx
Played w/short wave radio kits
Majored in math
Took a data processing course
Learned BASIC on C64
Played w/original Macintosh
8
AND THEN…
Studied Information Systems
Fortran on punch cards
COBOL IBM XT
Pascal UNIX PC
Worked for US Army Corps
9
BUT THEN I QUIT
10
WHERE WERE THE
MARISSA MAYER’S AND
SHERYL SANDBERG’S
THEN
11
Teen Girls Have Access To Computers
Later Than Teen Boys
Age of first computer use:
Female: 14.5 Male: 12
Age of first computer
possession: Female: 19
Male: 15
- FLOSSPOLS, 2004-2006
12
PERCEIVED GENDER
BARRIERS ARE STILL
HIGH FOR GIRLS.
- Girl Scout Research Institute
13
WE NEED TO TELL MORE
STORIES.
14
15
2009 THE GAMER: Morgan Romine,
Frag Dolls
16
2010 THE BRAINIAC: Amber Case,
Cyborg Anthropologist
17
2011 THE EXECUTIVE: Cher Wang,
CEO, HTC
18
WHY SHOULD YOU
CARE?
19
WORKPLACE DIVERSITY
LEADS TO BETTER
PRODUCTS.
20
WORKPLACE DIVERSITY
LEADS TO HIGHER
PROFITS.
21
22
YET, WHILE 60% OF MEN
AT STARTUPS BELIEVE
DIVERSE TEAMS
INNOVATE AND
TROUBLESHOOT MORE
OFTEN, ONLY 41%
SUPPORT HIRING
PRACTICES TO
INCREASE DIVERSITY.
-  National Center For Women And
Informational Technology
23
THERE ARE MORE
ENGINEERING JOBS,
THAN PEOPLE TO FILL
THEM.
24
25
WHAT THE FUTURE
LOOKS LIKE
26
DR. CYNTHIA BREAZEAL
Cynthia Breazeal is an Associate Professor of Media Arts and Sciences at the
Massachusetts Institute of Technology where she founded and directs the
Personal Robots Group at the Media Lab. She is a pioneer of social robotics
and Human Robot Interaction. She has authored the book “Designing Sociable
Robots”, has published over 100 peer-reviewed articles in journals and
conferences on the topics of autonomous robotics, artificial intelligence, human
robot interaction, and robot learning.
27
JANE McGONIGAL
Jane McGonigal, PhD is a world-renowned designer of alternate reality games
— or, games that are designed to improve real lives and solve real problems.
She is the New York Times bestselling author of Reality Is Broken: Why
Games Make Us Better And How They Can Change The World (Penguin
Press, 2011) — and is the inventor and co-founder of SuperBetter, a game that
has helped more than 120,000 players tackle real-life health challenges such as
depression, anxiety, chronic pain, and traumatic brain injury.
28
Jonecia Keels and Jazmine Miller
In 2010, Jonecia Keels and Jazmine Miller won the AT&T Big Mobile on
Campus Challenge for creating a next-generation e-learning mobile application
available on the iOS App Store called HBCU Buddy, that educates users about
historically black colleges and universities. Today, Keels is an iOS software
engineer at Apple and Miller is a computer software professional in Atlanta.
29
OPPORTUNITIES
30
THANK YOU
© 2013 Waggener Edstrom Worldwide Inc. All Rights Reserved.

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Do We Need More Women In Tech?

  • 1. 1 Problems. Solutions. What’s Next? Do We Need More Women In Tech?
  • 2. 2 WELCOME LYNNE D JOHNSON Dir. Digital & Social Brand Strategy & Marketing Waggener Edstrom @lynneluvah
  • 3. 3 DO YOU KNOW WHO THIS IS?
  • 4. 4 DO YOU KNOW WHO THIS IS?
  • 5. 5 THESE TWO WOMEN HAVE BECOME SYNONYMOUS WITH WOMEN IN TECH.
  • 6. 6 56% of women in technology companies leave their organizations at the mid-level BUT THEY ARE NOT THE ENTIRE STORY… - National Center for Women & Information Technology
  • 7. 7 HERE’S MY STORY Grew up in the Bronx Played w/short wave radio kits Majored in math Took a data processing course Learned BASIC on C64 Played w/original Macintosh
  • 8. 8 AND THEN… Studied Information Systems Fortran on punch cards COBOL IBM XT Pascal UNIX PC Worked for US Army Corps
  • 10. 10 WHERE WERE THE MARISSA MAYER’S AND SHERYL SANDBERG’S THEN
  • 11. 11 Teen Girls Have Access To Computers Later Than Teen Boys Age of first computer use: Female: 14.5 Male: 12 Age of first computer possession: Female: 19 Male: 15 - FLOSSPOLS, 2004-2006
  • 12. 12 PERCEIVED GENDER BARRIERS ARE STILL HIGH FOR GIRLS. - Girl Scout Research Institute
  • 13. 13 WE NEED TO TELL MORE STORIES.
  • 14. 14
  • 15. 15 2009 THE GAMER: Morgan Romine, Frag Dolls
  • 16. 16 2010 THE BRAINIAC: Amber Case, Cyborg Anthropologist
  • 17. 17 2011 THE EXECUTIVE: Cher Wang, CEO, HTC
  • 21. 21
  • 22. 22 YET, WHILE 60% OF MEN AT STARTUPS BELIEVE DIVERSE TEAMS INNOVATE AND TROUBLESHOOT MORE OFTEN, ONLY 41% SUPPORT HIRING PRACTICES TO INCREASE DIVERSITY. -  National Center For Women And Informational Technology
  • 23. 23 THERE ARE MORE ENGINEERING JOBS, THAN PEOPLE TO FILL THEM.
  • 24. 24
  • 26. 26 DR. CYNTHIA BREAZEAL Cynthia Breazeal is an Associate Professor of Media Arts and Sciences at the Massachusetts Institute of Technology where she founded and directs the Personal Robots Group at the Media Lab. She is a pioneer of social robotics and Human Robot Interaction. She has authored the book “Designing Sociable Robots”, has published over 100 peer-reviewed articles in journals and conferences on the topics of autonomous robotics, artificial intelligence, human robot interaction, and robot learning.
  • 27. 27 JANE McGONIGAL Jane McGonigal, PhD is a world-renowned designer of alternate reality games — or, games that are designed to improve real lives and solve real problems. She is the New York Times bestselling author of Reality Is Broken: Why Games Make Us Better And How They Can Change The World (Penguin Press, 2011) — and is the inventor and co-founder of SuperBetter, a game that has helped more than 120,000 players tackle real-life health challenges such as depression, anxiety, chronic pain, and traumatic brain injury.
  • 28. 28 Jonecia Keels and Jazmine Miller In 2010, Jonecia Keels and Jazmine Miller won the AT&T Big Mobile on Campus Challenge for creating a next-generation e-learning mobile application available on the iOS App Store called HBCU Buddy, that educates users about historically black colleges and universities. Today, Keels is an iOS software engineer at Apple and Miller is a computer software professional in Atlanta.
  • 30. 30 THANK YOU © 2013 Waggener Edstrom Worldwide Inc. All Rights Reserved.