THINKING BY DOING - Istanbul Technical University

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THINKING BY DOING -
Manifestations of design thinking in Finnish industry-university collaboration.

Some additional links;

Design ROI - Research Project
www.designroi.fi

Aalto Design Factory
www.aaltodesignfactory.fi

Finnish Design Business Association
www.designforumfinland.fi

Ideation for Positive Impact
www.ideationcards.com

Antti Pitkänen
Istanbul Technical University
16th December 2011
www.seos.fi

Published in: Design, Education, Technology
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THINKING BY DOING - Istanbul Technical University

  1. 1. THINKING BY DOING - Manifestations of design thinking in Finnish industry-university collaboration. Antti Pitkänen Istanbul Technical University 16th December 2011ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  2. 2. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
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  8. 8. DO YOU DO DESIGN THINKING?ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  9. 9. "Design Thinking - It seems to me that there are as many definitions of it than there are speakers/ writers/designers." Anne Stenros Design Director Kone 2010 on Design Thinking NetworkITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  10. 10. AALTO DESIGN FACTORYITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  11. 11. LISTEN ON!ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  12. 12. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
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  16. 16. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
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  18. 18. "Design Thinking is a creative process or approach involving the search for new prospective solutions" THE CHANGED ROLE OF DESIGN Christian Amanoff et al. 2010ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  19. 19. "It appears that there are two different streams in design and another in management " Making Sense of Design Thinking Lotta Hassi and Miko Laakso 2010ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  20. 20. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  21. 21. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
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  25. 25. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
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  29. 29. "People coming out of the design world, they think that they can solve anything, because they have Design thinking. Why the heck arent you saving the world?!" Alex Osterwalder Business Model Generation on Designing the New BusinessITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  30. 30. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  31. 31. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011 IDEATIONCARDS.com
  32. 32. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011 IDEATIONCARDS.com
  33. 33. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011 IDEATIONCARDS.com
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  36. 36. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
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  43. 43. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
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  48. 48. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  49. 49. “Regular design is giving sense to objects; Strategic design is giving sense to decisions.” Marco Steinberg Director of Strategic Design Finnish Innovation FundITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  50. 50. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  51. 51. ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  52. 52. $/1( .,3& !"#$&, *.#" !"#$% ()*& $# &7#6(. # & %! ,$#1# )/3(0# -.+(/* +,(-. 0."++,0 +#$ & 1/$&(* &$%)- !&/ & !"#$% & 01,!& +& 4 +#2.& %)(" !#, "(3(0(+ *2!" -..#" 0 +#2.& 0,#2., -0(5#7 .#*+$ *+ +-(*)# #*+#$ $.#" $#" /! ,-++#$ *&./ *+$/0 !"#$%" "+" +" 6#)#* (*+#$# (),$/ + (*"+-* /0 ./*+$ & &-0/*# "+-*7 & $&+9-* 83#++# +(/*-0 !*. )!0+(1 (.#": 7# 6 4 +(3(0(+ ./),- )(5 -3(0(+4 .!"+/ •! + " $#)#* %& $#!( !"#$" L FKH&B FK&G=<@B <@H&1EFJB;<=>? H&+B>I@ @A&EF&!G <@A@B<CD ! ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  53. 53. SIX MANIFESTATIONS 1. USER CENTRICITY 2. FAIL FAST 3. VISUAL THINKING 4. COLLABORATION 5. THINKING BY DOING 6. CONVERGENCE TO DIVERGENCEITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  54. 54. HOW DO YOU DO DESIGN THINKING?ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011
  55. 55. KIITOS! TESEKKÜR EDERIM! THANK YOU!ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

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