I love searching Google and searching some query every day to know where they are ranking. Man may come and man may goes but good seo stay forever :). In this presentation you will find how google works, seo strategy, onpage seo and technical seo and some examples that works and that doesn't work in real life. I presented this in Stuttgart Germany at webanalyticsnight event.

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2. DO SEO THAT GOOGLE LOVE
NAY MIN WINHART
Digital Marketing Specialist
How to analyze and optimize in the right way

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SEO Introduction
How google works
SEO Strategy
On-page SEO
Technical SEO
Tools & Resources
Q&A
Agenda

4. SEO Introduction

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source:goo.gl/PeKVEn
Nearly 6 billion search per day

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source:goo.gl/PeKVEn
Not Growing Anymore

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200 Millions Active Websites

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Less than 1% is Visible

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what the hell is going on?

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SEO is Not DEAD

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Click Through Rate(%) by Position in SERP
#1 get < 30%

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„Any kind of sustainable tactics, ways, methods
or rules to create high value webpages which
are shown in the first position of SERPs and
stay there forever.“
SEO

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15. GIVE BEST ANSWER

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Answer Two Questions

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How Google determine confusion?
Same Keywords do not imply the same Entity

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#1
#3
#4
#5
#6
#7
#7 Results

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Using Over 200 Factors
Every page has single QS Attached

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23. SEO Strategy

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Reducing site speed to
one second can gain
106,224 $ per year

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source: http://goo.gl/QmGJvc
User Experience
Multiple Devices
CRO
Unique Value
Quality

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SEO is An ART

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Strategy

33. On-page SEO

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URL Struktur

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Main Content
Subsidiary Content

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Optimize for only
one Keywords per page
will not work for future.
One Topic One Page in Future
Keywords Matching Changed
Optimize for Entity
Group KW by Intent

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Strategy
On-Page

47. Technical SEO

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META Data
xml Sitemap
Robots.txt
<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/foo.html</loc>
</url>
</urlset>
HTTP/1.1 200 OK
Date: Tue, 24 Feb 2015 17:42:43 GMT
(…)
X-Robots-Tag: noindex
(…)
X-Robots-Tag
User-agent: *
Disallow: /
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/

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http://example.com
http:www.example.com
https://example.com
https://www.example.com
http://example.com/
http:www.example.com/
https://example.com/
https://www.example.com/
http://www.example.com/index.html
http://www.example.com/INDEX.html
http://www.example.com/index.php
http://www.example.com/INDEX.php
http://www.example.com/home.php
http://www.example.com/startseite.html
http://www.example.com/index.aspx
m.example.com
There can never be Two:

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52. Conclusion

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Strategy
On-Page
Technical

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It is not easy to fall in love
with human

58. Love Forever

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NAY MIN WINHART
Digital Marketing Specialist
http:www.techdivision.com
n.winhart@techdivision.com
THANKS YOU
ANY QUESTIONS?

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