SEO - It's All About The User

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Brendan Jackson's presentation from DMX Dublin on March 12th, 2014. I discuss the things we think are important in the SEO industry and how these affect website performance. I also talk through three things which can be used on virtually any website to improve SEO and, more importantly, the experience of your users.

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  • SEO - It's All About The User

    1. 1. IT’S ALL ABOUT THE USER Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUser iProspect.ie @iProspectIRL
    2. 2. What we know about SEO SEO IS SEO IS SEO IS DIFFICULT TECHNICAL FOR GEEKS
    3. 3. We expect to roll out over 500 improvements to our algorithm this Cutts year. – MattWebspam, Google Head of “
    4. 4. “Hello, We are a fast growing company with a focus on Search Engine Optimisation. We have a dedicated team of professionals to serve you in building appropriate links and developing SEO.”
    5. 5. Let’s investigate the effectiveness of latent semantic indexing on your site. “
    6. 6. Let’s investigate the effectiveness of latent semantic indexing on your site. “
    7. 7. It’s all about the USER!
    8. 8. – Ranks on page 1 for 99% of search terms Great Content Wikipedia.com
    9. 9. Google Analytics site content reports
    10. 10. Google Analytics landing pages reports
    11. 11. Analyse with Followerwonk followerwonk.com
    12. 12. Analyse with Followerwonk followerwonk.com
    13. 13. Analyse with Followerwonk
    14. 14. Get ideas with Content Idea Generator seogadget.com/content-strategy-generator-tool-v2-update/
    15. 15. Create a content calendar. And stick to it!
    16. 16. Build links for people, not Google. “ – Eric Ward The Original Link Builder Great Link Building Eric Ward
    17. 17. Analyse with Open Site Explorer www.opensiteexplorer.org
    18. 18. Analyse with Open Site Explorer
    19. 19. Analyse with Open Site Explorer
    20. 20. Broken link BUILDING
    21. 21. Analyse with Open Site Explorer
    22. 22. Find old content with Way Back Machine archive.org/web
    23. 23. Find old content with Way Back Machine
    24. 24. Find old content with Way Back Machine
    25. 25. Social media is like teen sex. Everyone wants to do it. No one actually knows – Avinash Kaushik how. Analytics Evangelist, Google “ Great Social Sharing Lovin’ Dublin
    26. 26. Make your content shareable
    27. 27. Analyse with Followerwonk
    28. 28. Takeaways Create great content
    29. 29. Takeaways Build links for people
    30. 30. Takeaways Make your content shareable
    31. 31. THANK YOU
    32. 32. Image credits http://www.flickr.com/photos/63056612@N00/155554663/ http://www.flickr.com/photos/jayvando707/6843918403/ http://www.flickr.com/photos/flapjax_at_midnite/7533591780/

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