SEO - It's All About The User

1. IT’S ALL ABOUT THE USER Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUser iProspect.ie @iProspectIRL
2. What we know about SEO SEO IS SEO IS SEO IS DIFFICULT TECHNICAL FOR GEEKS
3. We expect to roll out over 500 improvements to our algorithm this Cutts year. – MattWebspam, Google Head of “
4. “Hello, We are a fast growing company with a focus on Search Engine Optimisation. We have a dedicated team of professionals to serve you in building appropriate links and developing SEO.”
5. Let’s investigate the effectiveness of latent semantic indexing on your site. “
6. Let’s investigate the effectiveness of latent semantic indexing on your site. “
7. It’s all about the USER!
8. – Ranks on page 1 for 99% of search terms Great Content Wikipedia.com
9. Google Analytics site content reports
10. Google Analytics landing pages reports
11. Analyse with Followerwonk followerwonk.com
12. Analyse with Followerwonk followerwonk.com
13. Analyse with Followerwonk
14. Get ideas with Content Idea Generator seogadget.com/content-strategy-generator-tool-v2-update/
15. Create a content calendar. And stick to it!
16. Build links for people, not Google. “ – Eric Ward The Original Link Builder Great Link Building Eric Ward
17. Analyse with Open Site Explorer www.opensiteexplorer.org
18. Analyse with Open Site Explorer
20. Broken link BUILDING
22. Find old content with Way Back Machine archive.org/web
23. Find old content with Way Back Machine
24. Find old content with Way Back Machine
25. Social media is like teen sex. Everyone wants to do it. No one actually knows – Avinash Kaushik how. Analytics Evangelist, Google “ Great Social Sharing Lovin’ Dublin
26. Make your content shareable
27. Analyse with Followerwonk
28. Takeaways Create great content
29. Takeaways Build links for people
30. Takeaways Make your content shareable
31. THANK YOU
32. Image credits http://www.flickr.com/photos/63056612@N00/155554663/ http://www.flickr.com/photos/jayvando707/6843918403/ http://www.flickr.com/photos/flapjax_at_midnite/7533591780/

Editor's Notes

iProspect Slide

http://www.shutterstock.com/pic-128241005/stock-photo-funny-portrait-of-young-nerd-with-eyeglasses-isolated-on-white-background.html

http://www.shutterstock.com/pic-128241011/stock-photo-funny-portrait-of-young-nerd-with-eyeglasses-isolated-on-white-background.html?src=pp-same_model-128241005-3

http://www.shutterstock.com/pic-128241005/stock-photo-funny-portrait-of-young-nerd-with-eyeglasses-isolated-on-white-background.html

http://www.shutterstock.com/pic-40925227/stock-photo-businessman-is-frustrated-because-of-the-huge-documents-he-has-to-do-isolated-on-white.html?src=Q2_QfzrqpcoPu3OjzUd7Ww-1-1

http://www.flickr.com/photos/63056612@N00/155554663/

http://www.shutterstock.com/pic-128240999/stock-photo-funny-portrait-of-young-nerd-with-eyeglasses-isolated-on-white-background.html?src=pp-same_model-128241011-7

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http://www.flickr.com/photos/jayvando707/6843918403

http://www.flickr.com/photos/flapjax_at_midnite/7533591780/

http://www.flickr.com/photos/77694583@N05/6962043965/

http://www.shutterstock.com/pic-128241020/stock-photo-funny-portrait-of-young-nerd-with-eyeglasses-isolated-on-white-background-full-body.html

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