Do I really need social media?
•
0 likes•75 views
This is the MOST commonly asked question. Many businesses think that they don’t really need this new media. After all they are just doing fine without it so far. But then we ask them: aren't you worried that you might miss on some new lead generation methods? You might miss on some very valuable customer connection and engagement opportunity? When brands worldwide – right from Fortune 500 to the small cafes around the corner are benefiting from it, aren't you willing to give it a thought that there might be some merit in it? Getting involved in social media allows you to be more engaged with your current and potential clients. The word “transparency” was probably most cliché word used to describe social media some 3-4 years ago, but it’s very true. Social media allows companies to have a voice and to show the public that your company is willing to listen and gather unsolicited feedback. Social media also allows your brand to provide that extra customer service option outside of the traditional email and phone media. So while you need to definitely look into if your target audience is on social media or not, you should not reject is outright without giving it a thought.
Report
Share
Report
Share
Download to read offline
Recommended
What is semantics
This document discusses semantics, the study of meaning in language. It defines semantics as the study of meaning communicated through language symbols and signs. It explains that meaning refers to the concepts and descriptions represented by words and sentences. Finally, it discusses different types of meaning including literal and non-literal, lexical and grammatical, referential and non-referential, as well as connotative and denotative meanings.
Developmental Reading
The document discusses various views on reading instruction over time. Traditionally, reading was seen as simply speech written down, but now it is viewed as a complex cognitive skill involving the interaction between the reader and text. Key theorists discussed include Goodman, who saw reading as an active guessing game; Chomsky, who emphasized reading to children; Holdaway, who saw reading as naturally learned at home; Vygotsky, who saw higher functions as internalized from social relationships; and Teale, who viewed reading as acquired through social interaction.
Customer Lifecycle Management
A survey of 221 marketing technology decision-makers found that improving customer experiences, especially online experiences, was their top priority. Investing in customer lifecycle management can increase customer loyalty by 1%, equivalent to a 10% cost reduction. It is 5-20% likely to sell to a new prospect but 60-70% likely to sell to an existing customer. Customer loyalty accounts for 38% of margin, 40% of revenue growth, and 38% of shareholder value. The document outlines the phases of targeting, acquiring, onboarding, serving, growing, and retaining customers to personalize their experience over the lifecycle.
Power Point Animation
This document provides an agenda for a PowerPoint Animation QuickStart workshop. It outlines how to add movement, interactivity and visual interest to PowerPoint presentations through different animation techniques including transitions, builds, preset animations, custom animations, animating charts, and using images as action buttons. The workshop covers topics such as selecting transitions, animating bulleted lists, applying preset effects like typewriter and flying, customizing effects, adding sound, dimming slides after animation, and setting up buttons to navigate between slides.
What is Developmental Reading?
Anothe presentation which can be your reference in making your report in your EDUC 7A classes (Developmental Reading) this is the chapter 3 which focuses on what is developmental reading at its stages and the skills you need to have for proficient reading and of course the problem most kids are facing in terms of reading.
Developmental Reading
The document provides guidance on developing effective study skills. It recommends that a study place be accessible, free from distractions and interruptions, contain all needed materials, have adequate space, lighting and storage. It also discusses strategies for taking notes in class, including preparing, focusing on important information and rewriting notes. Test-taking strategies outlined are to read directions carefully, manage time effectively and answer easiest questions first to allow for review.
Grounded Theory Presentation
Grounded Theory: A specific methodology developed by Glaser and Strauss (1967) for the purpose of building theory from data. In their book the term grounded theory is used in a more sense to denote theoretical constructs derived form qualitative analysis of data.
Mobile Agriculture, eAgriculture, ICT, M-Agriculture
This document discusses the potential for mobile technology to revolutionize Indian agriculture. It notes that while voice services still dominate the mobile market, operators are investing heavily in services to target the next 400 million customers. Agricultural services in particular have potential to drive device sales in rural India. The document then outlines several challenges facing Indian agriculture, including low productivity, nutrient deficiencies in soils, and food inflation. It proposes an MMS-based agricultural advisory service delivered to farmers' mobile phones as a way to educate farmers and boost yields, highlighting opportunities for new revenue streams in the large Indian agricultural sector.
Recommended
What is semantics
This document discusses semantics, the study of meaning in language. It defines semantics as the study of meaning communicated through language symbols and signs. It explains that meaning refers to the concepts and descriptions represented by words and sentences. Finally, it discusses different types of meaning including literal and non-literal, lexical and grammatical, referential and non-referential, as well as connotative and denotative meanings.
Developmental Reading
The document discusses various views on reading instruction over time. Traditionally, reading was seen as simply speech written down, but now it is viewed as a complex cognitive skill involving the interaction between the reader and text. Key theorists discussed include Goodman, who saw reading as an active guessing game; Chomsky, who emphasized reading to children; Holdaway, who saw reading as naturally learned at home; Vygotsky, who saw higher functions as internalized from social relationships; and Teale, who viewed reading as acquired through social interaction.
Customer Lifecycle Management
A survey of 221 marketing technology decision-makers found that improving customer experiences, especially online experiences, was their top priority. Investing in customer lifecycle management can increase customer loyalty by 1%, equivalent to a 10% cost reduction. It is 5-20% likely to sell to a new prospect but 60-70% likely to sell to an existing customer. Customer loyalty accounts for 38% of margin, 40% of revenue growth, and 38% of shareholder value. The document outlines the phases of targeting, acquiring, onboarding, serving, growing, and retaining customers to personalize their experience over the lifecycle.
Power Point Animation
This document provides an agenda for a PowerPoint Animation QuickStart workshop. It outlines how to add movement, interactivity and visual interest to PowerPoint presentations through different animation techniques including transitions, builds, preset animations, custom animations, animating charts, and using images as action buttons. The workshop covers topics such as selecting transitions, animating bulleted lists, applying preset effects like typewriter and flying, customizing effects, adding sound, dimming slides after animation, and setting up buttons to navigate between slides.
What is Developmental Reading?
Anothe presentation which can be your reference in making your report in your EDUC 7A classes (Developmental Reading) this is the chapter 3 which focuses on what is developmental reading at its stages and the skills you need to have for proficient reading and of course the problem most kids are facing in terms of reading.
Developmental Reading
The document provides guidance on developing effective study skills. It recommends that a study place be accessible, free from distractions and interruptions, contain all needed materials, have adequate space, lighting and storage. It also discusses strategies for taking notes in class, including preparing, focusing on important information and rewriting notes. Test-taking strategies outlined are to read directions carefully, manage time effectively and answer easiest questions first to allow for review.
Grounded Theory Presentation
Grounded Theory: A specific methodology developed by Glaser and Strauss (1967) for the purpose of building theory from data. In their book the term grounded theory is used in a more sense to denote theoretical constructs derived form qualitative analysis of data.
Mobile Agriculture, eAgriculture, ICT, M-Agriculture
This document discusses the potential for mobile technology to revolutionize Indian agriculture. It notes that while voice services still dominate the mobile market, operators are investing heavily in services to target the next 400 million customers. Agricultural services in particular have potential to drive device sales in rural India. The document then outlines several challenges facing Indian agriculture, including low productivity, nutrient deficiencies in soils, and food inflation. It proposes an MMS-based agricultural advisory service delivered to farmers' mobile phones as a way to educate farmers and boost yields, highlighting opportunities for new revenue streams in the large Indian agricultural sector.
Interactive Science Notebook Full Version
1. Interactive science notebooks are used by students to organize their learning, record data from hands-on experiments, and allow creative expression of understanding.
2. Setting up the science notebook with designated areas for student work and teacher notes helps students learn and assess their progress.
3. Using graphic organizers and reflection questions in the notebook supports students' critical thinking skills and improves their understanding of science concepts.
Developmental reading 1
This document discusses an interactive reading model that combines top-down and bottom-up processing approaches. It evaluates this interactive model, examines researchers' views that reading involves various complex interactions, and provides examples of literary appreciation skills like poetic language, tone, mood, character, setting, plot, and theme. The document aims to help gain a deeper understanding and appreciation of literature.
Teaching writing
The document provides guidance on teaching writing skills to students. It discusses the needs for developing writing abilities, such as for academic study and examinations. It then offers advice for teachers on how to structure writing courses, including setting writing tasks, collecting assignments, and providing feedback. The document outlines stages of the writing process like planning, drafting, revising, and editing. It also contrasts traditional and creative approaches to teaching writing and provides examples of classroom activities that can help develop students' writing skills.
Slideshare with animations
how to obtain animated slides in slideshare from power point without much work or hassle. The idea is simple, automatically break each animation into a separate slide using a free software and upload the new slides into slideshare.
The Power of Visuals
No matter the message your organization, business, or agency is trying to send out into the world via social media or presentations, one truth remains steadfast. You need visuals. To effectively and efficiently distribute your vital information to your targeted audience, nothing is more powerful than a visual representation. And recent research backs this up.
Narrative Powerpoint
This document discusses the elements of narrative writing and expository writing. Narrative writing tells a story and contains elements like exposition, rising action, climax, falling action and resolution. Expository writing explains or informs and has an introduction, three body paragraphs, and conclusion. Both types of writing should use transition words, be organized into paragraphs, and have a clear beginning, middle and end. Effective writing applies creativity skills regardless of whether it is narrative or expository.
WRITING POWERPOINT
Aquire useful techniques for effective writing and learn skills that apply to all forms of writing. Writing PowerPoint Presentation Content slides includes topics such as: 16 rules of writing, 26 writing tips, writing pitfalls, excercises, applications, 8 slides on sentence structuring, writer’s block, solution to writer’s block, brainstorming, 4 slides on free writing, 5 slides on letter writing, introductory letters, sales writing, sales letters, report writing, framing a report, tips and mistakes for media dealings, how to’s and much more.
Journal, Ledger, Trial Balance and Balance Sheet
The document discusses journal entries, ledger accounts, and financial statements including trial balance and balance sheet. It provides examples of journal entries for various transactions for a company named A & Co. It then shows the corresponding ledger accounts including the sales account. It discusses the purpose and limitations of a trial balance. Finally, it outlines the format of a balance sheet according to the Companies Act of 1956 including assets, liabilities, and the classification of items.
Architecture drawing presentation
Architectural drawings are technical drawings used by architects to develop and communicate building design ideas. They include various standard views like floor plans, sections, elevations, and site plans. Floor plans show the arrangement of a building level and include furniture and fixtures. Site plans show the building footprint and surrounding context. Elevations display the front or sides of a building. Sections cut through a building to reveal interior details. Architectural drawings are scaled and use conventions for accurate representation and understanding of designs.
Presentation plumbing
The document provides an overview of plumbing systems and utilities. It discusses the history and practice of plumbing in the Philippines, components of plumbing systems including water supply and distribution. It also covers water sources, treatment and purification methods, wells and pumps. Storage tanks, valves and controls are also summarized.
Decision making ppt
This document provides guidance on making decisions through a 7 step process. It uses the example of a person named Amy who wants a new cell phone that costs more than she has saved. The 7 steps are: 1) Relax 2) Say something positive 3) Identify the problem 4) Consider choices 5) Weigh consequences 6) Prioritize what's important 7) Make the decision. For Amy, the document outlines her choices, consequences, and recommends waiting to save more money as the best option based on her priorities.
Principles of management
This document provides a summary of a project report on principles of management. It includes an introduction, objective, organisation details, analysis section, and conclusion. The objective was to see if principles of management taught in books are applied in practice. A metal company was studied through questionnaires. The analysis found some principles like equity and stability were not fully followed, while others like subordination of interests and initiative were. The conclusion was the study supported the hypothesis that following principles leads to better management.
Marketing Plan Final
The document provides an overview of marketing planning, including defining marketing plans and outlining the typical planning process. It discusses performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation. Key elements include a SWOT analysis, assumptions, objectives, strategies, budgets, and ensuring plans align with the overall corporate mission.
Financial Accounting
best ppt for all students pursuing MBA
download it and have success in finance
if like pass on coments to hotpboy@gmail.com
Creative Presentation Slides Design Making
This document provides tips for making creative presentation slides instead of formal slides. It suggests adding a picture expressing creativity, unique graphical elements like doodles, and atypical slide backgrounds like crumpled paper. The round-up recommends adding pictures associated with creativity, creative graphical elements, and unique templates to make slides that will help audiences remember the presenter. The goal is to dare to be different from typical formal presentations.
The Maker as a Reflective Practitioner
The famous educational philosopher, John Dewey, stated “We do not learn from experience, we learn from reflecting on experience.’ Maker education involves hands-on and experiential activities. Learning can occur through the act of making but having learners reflect on their making experiences increases the likelihood of learning. It is not left to chance.
10 Steps to a Successful Social Media Marketing Strategy
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
How to handle negative comments on social media?
This is one question which is asked many times. There is a common misconception that social media opens a can of worms with lot of negative comments. But actually thinking, if at all there are negative sentiments, at least social media is offering you a platform to KNOW about those sentiments which you would have never known – but your customers and others would have definitely known. With such negative comments on social media, you are at least getting an opportunity to address those negative comments/ sentiments and regain the confidence of your customers, whom you would have probably completely lost.
How do I create a viral campaign?
Unfortunately there is no formula which can guarantee your campaign to go viral. Of course there are some common elements of a successful viral campaign such as content containing an emotional connection, incentivized share or pass along, well-spread awareness, and extremely easy to understand and more Importantly, easier to transmit.
Does Google AdWords work better than Facebook ads?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Which is a better platform? Facebook or Twitter?
What would you answer if you are asked “Is T-Shirt more appropriate or a formal shirt?” Well, you would say “depends on the occasion” right? Now apply the same principle. Whether Facebook is better or Twitter clearly depends on your objective, purpose, your target market and your user group. Both the platforms have their own merits, purpose, usage guidelines and benefits. You need to understand your marketing and communication objective and then choose an appropriate platform. You need to also consider that people’s behaviours on Twitter is different than on Facebook. Twitter timeline moves faster than Facebook so you really need to post almost like real-time updates on Twitter. It provides the kind of immediacy. Whereas; on Facebook, you have better opportunity to have more in-depth conversation around a topic. Picture sharing is more appreciated on Facebook than Twitter. So I would say that if at all you have to choose, apply a simple test: Choose a platform where your audience spends more time.
Will I be able to measure the ROI?
Definitely yes! Don’t believe those who tell you that you cannot measure ROI on social media – they don’t know how to measure it. The ROI with social media can be both qualitative as well as quantitative.
More Related Content
Viewers also liked
Interactive Science Notebook Full Version
1. Interactive science notebooks are used by students to organize their learning, record data from hands-on experiments, and allow creative expression of understanding.
2. Setting up the science notebook with designated areas for student work and teacher notes helps students learn and assess their progress.
3. Using graphic organizers and reflection questions in the notebook supports students' critical thinking skills and improves their understanding of science concepts.
Developmental reading 1
This document discusses an interactive reading model that combines top-down and bottom-up processing approaches. It evaluates this interactive model, examines researchers' views that reading involves various complex interactions, and provides examples of literary appreciation skills like poetic language, tone, mood, character, setting, plot, and theme. The document aims to help gain a deeper understanding and appreciation of literature.
Teaching writing
The document provides guidance on teaching writing skills to students. It discusses the needs for developing writing abilities, such as for academic study and examinations. It then offers advice for teachers on how to structure writing courses, including setting writing tasks, collecting assignments, and providing feedback. The document outlines stages of the writing process like planning, drafting, revising, and editing. It also contrasts traditional and creative approaches to teaching writing and provides examples of classroom activities that can help develop students' writing skills.
Slideshare with animations
how to obtain animated slides in slideshare from power point without much work or hassle. The idea is simple, automatically break each animation into a separate slide using a free software and upload the new slides into slideshare.
The Power of Visuals
No matter the message your organization, business, or agency is trying to send out into the world via social media or presentations, one truth remains steadfast. You need visuals. To effectively and efficiently distribute your vital information to your targeted audience, nothing is more powerful than a visual representation. And recent research backs this up.
Narrative Powerpoint
This document discusses the elements of narrative writing and expository writing. Narrative writing tells a story and contains elements like exposition, rising action, climax, falling action and resolution. Expository writing explains or informs and has an introduction, three body paragraphs, and conclusion. Both types of writing should use transition words, be organized into paragraphs, and have a clear beginning, middle and end. Effective writing applies creativity skills regardless of whether it is narrative or expository.
WRITING POWERPOINT
Aquire useful techniques for effective writing and learn skills that apply to all forms of writing. Writing PowerPoint Presentation Content slides includes topics such as: 16 rules of writing, 26 writing tips, writing pitfalls, excercises, applications, 8 slides on sentence structuring, writer’s block, solution to writer’s block, brainstorming, 4 slides on free writing, 5 slides on letter writing, introductory letters, sales writing, sales letters, report writing, framing a report, tips and mistakes for media dealings, how to’s and much more.
Journal, Ledger, Trial Balance and Balance Sheet
The document discusses journal entries, ledger accounts, and financial statements including trial balance and balance sheet. It provides examples of journal entries for various transactions for a company named A & Co. It then shows the corresponding ledger accounts including the sales account. It discusses the purpose and limitations of a trial balance. Finally, it outlines the format of a balance sheet according to the Companies Act of 1956 including assets, liabilities, and the classification of items.
Architecture drawing presentation
Architectural drawings are technical drawings used by architects to develop and communicate building design ideas. They include various standard views like floor plans, sections, elevations, and site plans. Floor plans show the arrangement of a building level and include furniture and fixtures. Site plans show the building footprint and surrounding context. Elevations display the front or sides of a building. Sections cut through a building to reveal interior details. Architectural drawings are scaled and use conventions for accurate representation and understanding of designs.
Presentation plumbing
The document provides an overview of plumbing systems and utilities. It discusses the history and practice of plumbing in the Philippines, components of plumbing systems including water supply and distribution. It also covers water sources, treatment and purification methods, wells and pumps. Storage tanks, valves and controls are also summarized.
Decision making ppt
This document provides guidance on making decisions through a 7 step process. It uses the example of a person named Amy who wants a new cell phone that costs more than she has saved. The 7 steps are: 1) Relax 2) Say something positive 3) Identify the problem 4) Consider choices 5) Weigh consequences 6) Prioritize what's important 7) Make the decision. For Amy, the document outlines her choices, consequences, and recommends waiting to save more money as the best option based on her priorities.
Principles of management
This document provides a summary of a project report on principles of management. It includes an introduction, objective, organisation details, analysis section, and conclusion. The objective was to see if principles of management taught in books are applied in practice. A metal company was studied through questionnaires. The analysis found some principles like equity and stability were not fully followed, while others like subordination of interests and initiative were. The conclusion was the study supported the hypothesis that following principles leads to better management.
Marketing Plan Final
The document provides an overview of marketing planning, including defining marketing plans and outlining the typical planning process. It discusses performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation. Key elements include a SWOT analysis, assumptions, objectives, strategies, budgets, and ensuring plans align with the overall corporate mission.
Financial Accounting
best ppt for all students pursuing MBA
download it and have success in finance
if like pass on coments to hotpboy@gmail.com
Creative Presentation Slides Design Making
This document provides tips for making creative presentation slides instead of formal slides. It suggests adding a picture expressing creativity, unique graphical elements like doodles, and atypical slide backgrounds like crumpled paper. The round-up recommends adding pictures associated with creativity, creative graphical elements, and unique templates to make slides that will help audiences remember the presenter. The goal is to dare to be different from typical formal presentations.
The Maker as a Reflective Practitioner
The famous educational philosopher, John Dewey, stated “We do not learn from experience, we learn from reflecting on experience.’ Maker education involves hands-on and experiential activities. Learning can occur through the act of making but having learners reflect on their making experiences increases the likelihood of learning. It is not left to chance.
10 Steps to a Successful Social Media Marketing Strategy
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Viewers also liked (17)
10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy
More from Kayol Hope
How to handle negative comments on social media?
This is one question which is asked many times. There is a common misconception that social media opens a can of worms with lot of negative comments. But actually thinking, if at all there are negative sentiments, at least social media is offering you a platform to KNOW about those sentiments which you would have never known – but your customers and others would have definitely known. With such negative comments on social media, you are at least getting an opportunity to address those negative comments/ sentiments and regain the confidence of your customers, whom you would have probably completely lost.
How do I create a viral campaign?
Unfortunately there is no formula which can guarantee your campaign to go viral. Of course there are some common elements of a successful viral campaign such as content containing an emotional connection, incentivized share or pass along, well-spread awareness, and extremely easy to understand and more Importantly, easier to transmit.
Does Google AdWords work better than Facebook ads?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Which is a better platform? Facebook or Twitter?
What would you answer if you are asked “Is T-Shirt more appropriate or a formal shirt?” Well, you would say “depends on the occasion” right? Now apply the same principle. Whether Facebook is better or Twitter clearly depends on your objective, purpose, your target market and your user group. Both the platforms have their own merits, purpose, usage guidelines and benefits. You need to understand your marketing and communication objective and then choose an appropriate platform. You need to also consider that people’s behaviours on Twitter is different than on Facebook. Twitter timeline moves faster than Facebook so you really need to post almost like real-time updates on Twitter. It provides the kind of immediacy. Whereas; on Facebook, you have better opportunity to have more in-depth conversation around a topic. Picture sharing is more appreciated on Facebook than Twitter. So I would say that if at all you have to choose, apply a simple test: Choose a platform where your audience spends more time.
Will I be able to measure the ROI?
Definitely yes! Don’t believe those who tell you that you cannot measure ROI on social media – they don’t know how to measure it. The ROI with social media can be both qualitative as well as quantitative.
Can I use LinkedIn for promotion of my business?
We would not recommend this. LinkedIn as a platform is for connecting with individuals, getting in touch with professionals and experts and interacting with them. Mostly we have observed people using LinkedIn groups to promote their business. This is strict NO. Discussion Groups, as the name itself says, are for discussions. Use them to discuss interesting topics, share point of views and learn. Don’t dilute the purpose by commenting with product promotions. Do it ONLY IF you truly believe that your product offers the value in line with the discussion which is going on.
More from Kayol Hope (6)
Does Google AdWords work better than Facebook ads?
Does Google AdWords work better than Facebook ads?
Recently uploaded
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessRecently uploaded (20)
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...