Digital Marketing Summit was a successful event as it has provided a divers speaker and audience. Please find the summit report on slide share.

1. 
Post Conference Report
14-15 February 2016/ Khartoum, Sudan

2. Event Summary
 Event Name: 1st Digital Marketing Summit
 Theme: Right Here, Right Now
 Date: 14-15 February 2016
 Summit Organizer: Lutfi Self Development Centre
 Venue: Corinthia Hotel
 Number of Delegates: 180
Lutfi Self Development Centre
2

3. Overview
 The 1st Digital Marketing Summit is an outcome of a
survey conducted by Lutfi SDC to assess the
adoption of digitalization and examine its
challenges. 5 workshops,3 case studies, 4 Panels,
and 10 keynotes were planned carefully to address
the local market needs.
 10 international speakers and 10 local speakers
ranging from panelists to moderators delivered 22
sessions across 3 different streams.
Lutfi Self Development Centre
3

4. Summit Streams &Topics
 Streams:
1. Social Media
2. E-Banking & E-Commerce
3. Mobile Services
 Strategy, Tactics &
Measurements.
 E-payment, Financial
Inclusions.
 Mobile Money, Applications
 Other topics:
1. Digital Forensics
2. Content Management
Lutfi Self Development Centre
4

5. Delegate Registrations
 180 people registered for this summit. This
included:
 158 paying delegates.
 22 complementary delegates
Lutfi Self Development Centre
5

6. Delegates By Industry
Lutfi Self Development Centre
6
29%
16%
17%
2%
2%
7%
8%
5%
8%
1%
1% 4%
Telecommunications Services
Software & IT Services
Banking & Investment Services
Pharmaceuticals & Medical Research
suppliers
Household Products Goods & Services
Media & Publishing
Services
Utilities & Energy
Insurance
Retailers
Food & Beverages

7. Delegates Type
85%
15%
CORPORATE
INDIVIDUAL
Delegates came from 31 Different
organizations, contributing 85% of the
total number of summit registrations.
9 students from post and
undergraduates.
8 Start up and young professions.
Lutfi Self Development Centre
7

8. Delegates By Gender
Lutfi Self Development Centre
8
Female
40%
Male
60%

9. Administration
 Website:
DMS website was the major portal for information.
DMS website will also house audio-visual all materials
from the Summit.
Photos of the event are also available on the website
for download.
62 participants claimed their E-tickets, while Email and
onsite registrations contributed by 7% only.
Lutfi Self Development Centre
9

10. Staff Behind DMS
 The summit was initiated by Mr. Saif Lutfi and
managed by Mrs. Mariam Elfadil.
 An office admin and 4 sales rep where recruited for
selling sponsorship and tickets.
 DMS recruited 25 coordinators who covered
registration, social media, documentations and
other logistics issues.
Lutfi Self Development Centre
10

11. Marketing & Promotion
Item By Who Role Duration
Flyers Clickgrafix Co Sponsor 3 weeks
Social Media Digitree Inc Vendor Closed
Social Media Lutfi SDC Continuous
Newspaper 6 Local newspapers Vendor 2 weeks
Email Marketing Nilogy Co Sponsor 3 weeks
Personal Selling 4 Sales Rep NA 4 weeks
Radio Ads 91.6 FM Sponsor 2 weeks
Website Clickgrafix Co Sponsor Continuous
TV Alshorouq TV NA 1 hour
Lutfi Self Development Centre
11

12. Channels Contribution
Lutfi Self Development Centre
12
23%
22%
21%
17%
16%
1%
Email from the organizer
Social Media Network
Word of Mouth
Others
Website
SMS

13. 
Evaluation of Summit
Post conference survey Analysis
Lutfi Self Development Centre
13

14. Speakers Performance
Lutfi Self Development Centre
14
Excellent Very Good Good Poor Very Poor
Series2 70% 20% 10% 0% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
How was the performance of the speakers at Digital Marketing Summit?

15. Summit Environment
Lutfi Self Development Centre
15
Excellent Very Good Good Poor Very Poor
Series2 56% 33% 10% 0% 0%
0%
10%
20%
30%
40%
50%
60%
Do you think the general enviroment of the conference was well prepared and suited?

16. Topics Coverage
Lutfi Self Development Centre
16
90%
10%
Do you think the summit covered the most fundamental issues in digital marketing?
Yes
No

17. OverallTime AllocationAssessment
Lutfi Self Development Centre
17
Excellent Very Good Good Poor Very Poor
Series2 16% 30% 43% 10% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
What do you think of the time allocation?

18. Time Allocation to Speakers & Discussions
Lutfi Self Development Centre
18
Excellent Very Good Good Poor Very Poor
Series2 23% 16% 33% 26% 0%
0%
5%
10%
15%
20%
25%
30%
35%
Was the time managed well and enough time given to
speakers and to the discussions?

19. Interactions
Lutfi Self Development Centre
19
Excellent Very Good Good Poor Very Poor
Series2 16% 46% 36% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Was the conference successful as you expected in terms of attendance and questions ?

20. Participants’ Expectations
Lutfi Self Development Centre
20
Yes No
Series1 97% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Has the summit met your expectation?
Series1

21. Sponsors
DMS attracted 8 sponsors in below categories:
 Main Sponsor: Zain
 Silver Sponsor: MNK, Nova, Hiba Int, Kiddeez
 Technology Sponsor: Click Grafix, Nilogy
 Media Sponsor: Capital 91.6, In The City, Global
Shapers Community
Lutfi Self Development Centre
21