As a leading cross-channel campaign management solution provider, Neolane is in touch with thousands of marketers the world over.
Leveraging this advantageous position, we decided to run surveys, questioning marketers about their main challenges to gather their insights, analyse these and then share results with them.
Following the first Neolane Marketing Survey that focused on social marketing ROI, we looked to analyse how marketers personalise their digital interactions today.
More than 600 marketers participated in the survey.
Personalised Digital Interactions: What Reallt Works According to European Ma...Neolane, Inc.
For its second marketing survey, Neolane chose to analyze how marketers personalise their digital interactions today. More than 600 European marketers participated in the survey.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Personalised Digital Interactions: What Reallt Works According to European Ma...Neolane, Inc.
For its second marketing survey, Neolane chose to analyze how marketers personalise their digital interactions today. More than 600 European marketers participated in the survey.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Online-Journalismus: Zukunftspfade und Sackgassen / hrsg. v. netzwerk recherche e.V. Konzeption: Prof. Dr. Thomas Leif (verantw.) ; Thomas Mrazek ; Albrecht Ude. Redaktion: Thomas Mrazek. Redaktionelle Günter Bartsch (Korrekturen). Mitarbeit: Albrecht Ude. Gestaltungskonzept & Artwork: Nina Faber de.sign, Wiesbaden. -
Wiesbaden : netzwerk recherche, 2011
196 S.
ISBN: 978-3-942891-00-4
Leading them on – secrets of successful lead nurturing programmes - The Marke...B2B Marketing
Behind the scenes of the programmes that won B2B Marketing’s Best Lead Nurturing Campaign awards in 2010 and 2011.
The new art (or is it a science?) of lead nurturing is a cornerstone of alignment between sales and marketing and promises benefits including higher numbers of better qualified sales leads and significant efficiency savings compared with one-off lead generation campaigns. Paul will talk through the success factors behind measurable sales results seen by organisations including Oracle (Best Lead Nurturing Campaign 2010), O2 (Best Lead Nurturing Campaign 2011) and Canon.
He will begin by discussing what’s involved in setting up a lead nurturing programme from scratch, e.g. What’s the business case? How does it fit with other marketing activities? How do you ensure marketing is fully aligned with sales? What do you really need in terms of a team, processes and systems?
Paul will then look at it from the customer’s point of view. What does it feel like to be included in a nurture campaign? Which channels work best (and which ones do most marketers forget about)?
He will conclude with some notes about ongoing governance and some common pitfalls to avoid in the execution of a lead nurturing programme.
Benefits to gain from this session
Factors to include in a business case or ongoing measurement of a lead nurturing programme
Real-life examples of what’s involved in getting programmes set up and running (including sales alignment, systems, processes and teams)
Examples of the channels/content/techniques that work best in lead nurturing – including tips that could instantly improve response rates of any prospect campaigns
Traps to avoid!
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
Online-Journalismus: Zukunftspfade und Sackgassen / hrsg. v. netzwerk recherche e.V. Konzeption: Prof. Dr. Thomas Leif (verantw.) ; Thomas Mrazek ; Albrecht Ude. Redaktion: Thomas Mrazek. Redaktionelle Günter Bartsch (Korrekturen). Mitarbeit: Albrecht Ude. Gestaltungskonzept & Artwork: Nina Faber de.sign, Wiesbaden. -
Wiesbaden : netzwerk recherche, 2011
196 S.
ISBN: 978-3-942891-00-4
Leading them on – secrets of successful lead nurturing programmes - The Marke...B2B Marketing
Behind the scenes of the programmes that won B2B Marketing’s Best Lead Nurturing Campaign awards in 2010 and 2011.
The new art (or is it a science?) of lead nurturing is a cornerstone of alignment between sales and marketing and promises benefits including higher numbers of better qualified sales leads and significant efficiency savings compared with one-off lead generation campaigns. Paul will talk through the success factors behind measurable sales results seen by organisations including Oracle (Best Lead Nurturing Campaign 2010), O2 (Best Lead Nurturing Campaign 2011) and Canon.
He will begin by discussing what’s involved in setting up a lead nurturing programme from scratch, e.g. What’s the business case? How does it fit with other marketing activities? How do you ensure marketing is fully aligned with sales? What do you really need in terms of a team, processes and systems?
Paul will then look at it from the customer’s point of view. What does it feel like to be included in a nurture campaign? Which channels work best (and which ones do most marketers forget about)?
He will conclude with some notes about ongoing governance and some common pitfalls to avoid in the execution of a lead nurturing programme.
Benefits to gain from this session
Factors to include in a business case or ongoing measurement of a lead nurturing programme
Real-life examples of what’s involved in getting programmes set up and running (including sales alignment, systems, processes and teams)
Examples of the channels/content/techniques that work best in lead nurturing – including tips that could instantly improve response rates of any prospect campaigns
Traps to avoid!
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
Career portfolio which illustrates multi-media marketing, search engine marketing and optimization, strategic research and Web analytics accomplishments.
2011 CFMA Financial Survey Results: Erika Urbani, Vice-Chairman, CFMA
Sage Construction and Real Estate Customer IT Use Survey Results: Dennis Stejskal, VP Product Management, Sage CRE
In this brand-new educational seminar, online marketing professionals and international business experts from WMEP, Translations.com and Top Floor Technologies will provide valuable guidelines and suggestions in taking your website global. Discussion includes the importance and benefits of building an export strategy, key considerations in translations, best practices and process in managing multilingual content online, and more.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?Aggregage
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Tune into the webinar to learn:
• What specific channels do customers go for feedback
• 8 golden nuggets for responding to negative reviews
• Best practices for monitoring and managing online reviews
• How to successfully enable your customer support team to be proactive with handling online customer feedback.
This is a presentation about the transition from print with a website as an afterthought to a modern media company.
WebMedley helped the Lane Report by explaining what readers, advertisers, and publishers expect and then built a system to support it.
Learn about these expectations and how the two companies work together to achieve business goals.
The move to digital business is increasingly becoming the top priority, as organizations attempt to improve global collaboration, access enterprise knowledge faster and better, and engage with customers and the marketplace far more effectively than in the past, while maintaining a competitive edge.
How is content being used to support b2b lead generation and nurturing? What’s working best? And how can you measure its success?
Presentation from MicroMedia's after summer b2b event in Helsinki on 20 September 2012. Including some examples of successful b2b marketing campaigns with great content at their heart.
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
You'll learn about:
-Why data-driven marketing is so difficult to get right
-How to clean, organize, and manage your database
-Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
-Using your data to create more personalized and engaging experiences
-Implementing the right attribution solution for your organization and team
ROI of marketing on social media in Europe (France, United Kingdom, Nordics)Mickael Bentz
700 European marketers give them feedbacks the way they get ROI from social media marketing activities. They gave us their best practices and budgets they sent on it. For more information, contact Neolane.
Similar to Personalised Digital Interaction: What really works according to European marketers? (20)
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
2. Context
► As a leading cross-channel campaign management solution
provider, Neolane is in touch with thousands of marketers
the world over.
► Leveraging this advantageous position, we decided to run
surveys, questioning marketers about their main
challenges to gather their insights, analyse these and then
share results with them.
► Following the first Neolane Marketing Survey that focused
on social marketing ROI, we looked to analyse how
marketers personalise their digital interactions today.
► More than 600 marketers participated in the survey.
Copyright Neolane - 2012 Neolane confidential 2
3. About Neolane
► Leading Independent Marketing
Platform Provider Supporting
B2B and B2C Organizations
$ 44 M revenue in 2011
47% year-over-year growth in 2011
350 customers
250 employees
11 years experience
Market recognition: Forrester,
Gartner, Sirius Decisions …
USA, France, UK, Nordics
• Customers in 12 countries
Much more than just software:
• Users in 20 countries hosting services, e-mail & SMS
routing, and expert services
Copyright Neolane 2011
- 2012 Neolane confidential 3 3
4. 400 Customers
E-COMMERCE RETAIL TRANSPORT TOURISME SERVICES
FINANCIAL SERVICES INDUSTRY TELECOMS MEDIA PRESS LEISURE
Copyright Neolane - 2012 Neolane confidential 4
5. The results, in a nutshell
► 22% of marketers personalise their website in real-time
today… 59% will do within the next 12 months. 3 times
more!
► Only 9% of marketers who do not personalise their website
because they doubt the potential ROI.
► 54% of marketers using web personalisation get a
significant ROI within months.
►
The most efficient data for web personalisation: the whole
customer profile and purchase behaviour
► The top channels to offer a personalised experience
beyond the web: social & mobile
Copyright Neolane - 2012 Neolane confidential 5
6. Screenshots of the infographic
Copyright Neolane - 2012 Neolane confidential 6
7. Screenshots of the infographic
Copyright Neolane - 2012 Neolane confidential 7
16. Detailed results of the survey
Copyright Neolane - 2012 Neolane confidential 16
17. Web personalisation, next year gold rush?
► In 2014: 59% of marketers will personalise their website.
That’s 3 times more than today.
► 37% of marketers plan to personalise content and offers on
their website in real-time. 22% already do it.
Q1 - Do you personalise the content and
offers on your website(s) in real-time?
Yes
19%
44% Planned within the
next 12 months
37% Not planned
Copyright Neolane - 2012 Neolane confidential 17
18. Web personalisation, next year’s gold rush?
Country specifics
► Nordic countries, UK and Belgium have more planned
projects than France within the next 12 months.
100% Q1 - Do you personalise the
content and offers on your
90% website(s) in real-time?
80% 42% 39%
46% 50%
70%
Nothing planned
60%
50% Planned within the next 12
40% 33% 42% months
44%
30% 44% Personalise in real time
20% the website
10% 21% 19%
14%
0% 6%
FR ND UK BE
Copyright Neolane - 2012 Neolane confidential 18
19. Personalisation of the web experience ROI
► Considering people who do not personalise /have planned
to personalise their website (slide 7):
Only 9% do not personalise because they think the ROI is
not achievable.
Q1 Why? (only for people answering : No, we offer the same content for all
visitors and have no current plans to adopt this approach) in Q1
9% Not confident in the
potential of ROI
35%
No budget
56% Not a priority
Copyright Neolane - 2012 Neolane confidential 19
20. Website personalisation: main objective is not
immediate sales but loyalty
► Marketers do not personalise website for immediate
sales, they focus on loyalty and acquisition first.
Q1 - What do you expect from website personalisation? (only for
57% people answering they personalise or they will do it in the 12
56% coming months) Multiple choice
55%
54%
53%
52% 56%
51%
50% 53% 53%
49% 51%
48%
47%
Customer satisfaction Prospect to customers Website visitor to Cross-sell & upsell
& loyalty conversion rate prospect conversion
increase rate increase
Copyright Neolane - 2012 Neolane confidential 20
21. The most efficient inputs: the whole customer
profile & purchase history
► Marketers get the most ROI from personalisation based on
the whole customer profile and purchase behaviour.
Q2 - Website personalisation techniques that
25% give a significant ROI according to marketers
20%
15%
10% 19% 19%
14%
5% 9% 11%
0%
Based on Based on social Based on web Based on Based on
collaborative profile behaviour purchase customer profile
filtering behaviour
Copyright Neolane - 2012 Neolane confidential 21
22. Marketers still invest with caution
► 29% of marketers invest more than 50K € in website
personalisation efforts.
► 71% are still investing with caution on this field.
Q3 - What budget do you spend or
plan to spend per year for a real-time
web personalisation solution?
11%
18%
45%
Less than 10 000 €
10 000 € to 50 000 €
26% 50 000 € to 100 000 €
More than 100 000 €
Copyright Neolane - 2012 Neolane confidential 22
23. An extremely quick ROI!
► 54% of marketers who had put in place real time web
personalisation strategies got a ROI within months!
Q4 - Do you think the investment made
on your website to offer a personalised
experience to visitors provides you a
ROI?
15%
31% ROI is not yet reached
Yes, we get ROI within months
Yes, we get ROI within years
54%
Copyright Neolane - 2012 Neolane confidential 23
24. Beyond the web, there is social & mobile
► Email is the most mature channel in terms of
personalisation.
► Social & Mobile, the top promising channels to personalise
experiences, beyond the web.
60%
Q5 - On which other channels do you or do you Already do
50% plan to offer a personalised experience? Planned
40%
30%
54%
20% 38% 40% 40%
31% 33%
10% 19% 20%19% 17%
10% 11%
0%
Mobile push Mobile app Social media PoS Call center Email
content
Copyright Neolane - 2012 Neolane confidential 24
25. Beyond the web, there is social & mobile
Q5 - On which other channels do you or do you plan to
offer a personalised experience?
Answers for Mobile app content
100%
90%
80% 44%
51% 51%
70% 56%
60%
Not planned
50%
Planned
40%
43% Done
30% 38% 41%
38%
20%
10%
11% 8% 13%
6%
0%
FR ND UK BE
Copyright Neolane - 2012 Neolane confidential 25
26. Beyond the web, there is social & mobile
Q5 - On which other channels do you or do you
plan to offer a personalised experience?
Answers for Mobile push notifications
100%
90%
34%
80%
51% 52%
70% 59%
60%
Not planned
50% Planned
40% Done
63%
30% 37%
32% 42%
20%
10%
12% 10% 7% 3%
0%
FR ND UK BE
Copyright Neolane - 2012 Neolane confidential 26
27. Beyond the web, there is social & mobile
Q5 - On which other channels do you or do you
plan to offer a personalised experience?
Answers for Email
100%
15% 14% 9%
90% 19%
80%
29% 33%
70% 33%
60% 41% Not planned
50% Planned
40% Done
30% 58% 58%
52%
20% 41%
10%
0%
FR ND UK BE
Copyright Neolane - 2012 Neolane confidential 27
28. Beyond the web, there is social & mobile
Q5 - On which other channels do you or do you
plan to offer a personalised experience?
Answers for Points of Sale
100%
90%
80%
52% 56%
70% 65% 66%
60%
Not planned
50% Planned
40% Done
30% 32% 23%
13%
22%
20%
10% 22% 16% 21%
13%
0%
FR ND UK BE
Copyright Neolane - 2012 Neolane confidential 28
29. Beyond the web, there is social & mobile
Q5 - On which other channels do you or do you
plan to offer a personalised experience?
Answers for Call Centre
100%
90%
80%
50% 53% 51%
70% 63%
60%
Not planned
50%
15% Planned
40% 16%
27% Done
30% 19%
20% 35% 32%
10% 19% 19%
0%
FR ND UK BE
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30. Beyond the web, there is social & mobile
Q5 - On which other channels do you or do you plan to offer a
personalised experience? Answers for Social Marketing
100%
90%
36% 33%
80%
47% 50%
70%
60% Not planned
50% Planned
42% 45%
40% Done
36%
30% 41%
20%
10% 17% 22% 21%
9%
0%
FR ND UK BE
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31. Thank you!
Fore more information about
Neolane web personalisation offers:
http://bit.ly/NeoInteraction
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33. Objectives of the survey
► Understand how marketers personalise digital interactions
with their prospects and customers
► Share result gathered with our community of customers
and the market
Copyright Neolane - 2012 Neolane confidential 33
34. Methodology of the survey
Specificities Target Process
Mayor objective is Neolane contacts Emailing:
creating value added only, no rented November -
content and share it database December 2012
with peers 2 waves of email in
European: French and English
Simplicity: France, UK, Benelux,
5 questions Switzerland, Nordics 2 incentives:
No panel (Denmark, Finland, Ic exclusivity and a
eland, Norway and chance to win an
Sweden) iPad
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35. Emailing
► The
emailing, s
ent with
Neolane
Campaign
Copyright Neolane - 2012 Neolane confidential 35
36. Questions
► The
survey,
managed
by
Neolane
Survey
Manager
Copyright Neolane - 2012 Neolane confidential 36
Editor's Notes
Q1 Do you personalise the content and offers on your website(s) in real-time?
Q1 bisWhy? (only for people answersing : No, we offer the same content for all visitors and have no current plans to adopt this approach) at the Q1
Q1 ter What do you expect from website personalisation? (only for people answering they personalise or they will do it in the 12 coming monthsMultiple choice