Dmiexpo 17 - Tal Florentin - How to Make Content Marketing Work For You
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The document discusses the evolution of content marketing from a focus on selling to building relationships. It notes that while most companies outsource blogging, bloggers often write about what the company needs rather than what interests readers. As a result, only 28% of content marketing is successful. The document proposes rethinking content marketing by considering the three questions of when, what and who. It suggests identifying decision points in a reader's journey and meeting them with the best content format of text, video or audio. Finally, it envisions the future of content marketing being done for companies through community and crowd-sourced relevant content.
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Killing Marketing Come prima uccidere e poi far rinascere il marketing 3.0
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Dmiexpo 17 - Tal Florentin - How to Make Content Marketing Work For You
- 1. MAKING CONTENT WORK TAL FLORENTIN CEO, SUMMURAI DMI EXPO 2019
- 2. CONTENT MARKETING The full story behind Act I
- 3. BACK IN THE DAYS, ALL YOU HAD TO DO IS SELL…
- 4. MARKETING IS ALL ABOUT BUILDING RELATIONSHIPS
- 5. “CONTENT MARKETING IS THE ONLY MARKETING LEFT” Seth Godin
- 6. are concerned with creating content that builds loyalty with existing clients or customers 81%of B2B marketers 89%of B2C marketers
- 9. SO… WE HIRE BLOGGERS Most Outsourced Service (44%)
- 10. BLOGGERS WRITE ABOUT WHAT YOU NEED (and not what they want)
- 11. WE PUSH HARDER AND ADD SOME CLICK-BAIT
- 12. From Google-first to User-first CONTENT MARKETING IS ALL ABOUT GIVING
- 13. ONLY 28%find content marketing successful
- 14. THE USER PERSPECTIVE Fixing content marketing Act II
- 15. THE STORY OF THE USER TOO MUCH INFORMATION NOT ENOUGH TIME VALUE VS. EFFORT
- 16. 100K ARTICLES and over 2 Million blog posts EVERY DAY
- 17. A CONSTANT FIGHT
- 18. TEXT IS HARD WE NEVER WANT TO READ
- 19. X60,000to deal with written text OUR BRAIN NEEDS
- 20. THE RESULT 37 SECONDS Median time spent reading an article
- 22. MAKE CONTENT WORK WITH 3 QUESTIONS WHENWHATWHO
- 23. TEXT VIDEO AUDIO THINKING ABOUT THE WHAT
- 24. REVEALING THE “WHEN” EXPLORING USER JOURNEYS
- 26. TAB TAB TAB S S S S S S S S S S S S S S S SS S DESKTOP DESKTOP DESKTOP TV WHEN – A TYPICAL DAY
- 28. DISCOVER VISIT DECIDE ? THE READER’S JOURNEY
- 29. INSIGHT DECISION POINTS offer the best product opportunity
- 30. THE NEXT GENERATION Content Marketing: Act IV
- 32. Play now or send to mobile and subscribe for future content. READ NOW OR PLAY LATER?
- 35. CONTENT MARKETING DONE FOR YOU
- 38. GET THEM TO CONSUME IT LATER
- 39. A GLANCE TO THE FUTURE Act V
- 41. GIVING THE VOICE TO YOUR CROWD COMMUNITY A group of people with mutual interests CONTENT Relevant and high-quality content BRAND Company with interest to lead a community
- 42. CONTENT MARKETING IS ALL ABOUT GIVING