D-League Football™

D-League Football™
The Official D-League of Professional Football™
Michael Herlache MBA
Managing Director, Holdings Industries
April 20, 2015

D-League Football: The Official D-League of Professional
Football
I. Vision
II. Capabilities
III. Work Breakdown Structure
IV. Database Architecture
V. Database Breakdown
VI. Database Breakdown Financial Modeling
VII. Database Breakdown Valuation
VIII. Subdatabase Conversion
IX. User Group Architecture
X. Message Architecture
XI. Communication Architecture
XII. Process Architecture
XIII. Platform Customization
XIV. Monetization
XV. Monetization Timeline
XVI. Exit
XVII. Exit Timeline

Vision
D-League Football: The Official D-League of Professional Football

D-League Football Vision
Phase I: Initial sale of television rights to major network (discounted valuation)
Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked
Phase III: Fully staffed teams, games played and broadcasted
Phase IV: Merchandise and additional sale of television rights to major network (full valuation)

Capabilities

D-League Football
Regular season games to
playoff & championship
D-League Football
Team Owners
Markets
Run process to sell and execute
on the delivery of TV rights to
markets
Television Networks
Team Players

Work Breakdown Structure

D-League Football: Work Breakdown
Structure

Milestones

Liquidity Event Timeline
Seed Series A Series B Series C Acquisition IPO
TV Contract Growth Timeline
1 2 3 4
Multiple Expansion Timeline (TV Rights Value)
$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn
Valuation Timeline
$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000
t=0
Desired End State
(Vision)
D-League Football does not require external financing to sell
the TV rights for regular season games, playoffs &
championship. Liquidity events will include partial sale
privately or publicly (IPO)
t=0
Desired End State
(Vision)
User and viewer growth will be within 50% of the NFL
t=0
Desired End State
(Vision)
D-League Football’s valuation pre contract is $1 mm, after
the first contract the valuation goes up to $50 mm and then
up from there
t=0
Desired End State
(Vision)
D-League Football’s initial contract value is targeted to be
$25 mm
D-League Football: Milestones

Database Architecture

D-League Football Database Architecture
Regular season games to
playoff & championship
D-League Football
Run process to sell and execute
on the delivery of TV rights to
markets
25 Television Network
database
SIC code: Television
Network
220 mm individuals
database
1 k NFL Team Owners &
Former Players database
SIC code: Sports Franchise
220 mm individuals
database

Message Architecture

D-League Football: Message Architecture
Football teams competing in a whole new and exciting league!
• There are many different leagues that are meant to enhance the experience and exposure of a sport in a country. The official
Football D-League is something that will be extremely similar to the NFL, but this is going to have different rules and seasons for
the teams involved.
Team owners will benefit greatly from this new league!
• Team owners can always take advantage of having another major sporting event to gain more sponsorships and get more
merchandise sold. This is going to increase their revenue significantly and that is very important in order to maintain their team at
top levels.
Players are going to benefit greatly from the increased exposure!
• If you want to be able to make the most out of your professional career, you need to look for as many opportunities to showcase
your talents as you can find. This is going to allow you to find more sponsorship deals and earn more during the best years of your
career.
Football fans now have another league that they can check out in order to get the more football thrills!
• You can get your ticket for this exciting league and you will be able to get your Football fix with new seasons that will keep you
involved in the sport for much longer periods of time. This is something that most fans dreams of being able to do because it gives
them more time to get to know how their favorite players are performing too.
The D-League is here to stay and it will bring the sport to a whole new level!

Communication Architecture

D-League Football: Communication Architecture
Database Lead
Communication:
Email Based
Database Lead
Communication:
Email Based
Paid User
Communication:
Email Based
• Football teams competingin a whole new and exciting league!
• There are many different leagues that are meant to enhance the experience and exposure of a sport in a
country. The official Football D-League is something that will be extremely similar to the NFL, but this is
going to have different rules and seasons for the teams involved.
• Team owners will benefit greatly from this new league!
• Team owners can always take advantage of having another major sporting event to gain more
sponsorships and get more merchandise sold. This is going to increase their revenue significantlyand that
is very important in order to maintain their team at top levels.
• Players are going to benefit greatly from the increased exposure!
• If you want to be able to make the most out of your professional career, you need to look for as many
opportunities to showcase your talents as you can find. This is going to allow you to find more sponsorship
deals and earn more during the best years of your career.
• Football fans now have anotherleague that they can check out in order to get the more football thrills!
• You can get your ticket for this exciting league and you will be able to get your Football fix with new
seasons that will keep you involved in the sport for much longer periods of time. This is something that
most fans dreams of being able to do because it gives them more time to get to know how their favorite
players are performingtoo.
• The D-League is here to stay and it will bring the sport to a whole new level!
• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you.
We are syndicating a D-League for professional football that is modeled off of the NFL.
• Our Group would like to discuss the renewal of the television rights for D-League football

Process Architecture

D-League Football: Process Architecture
Pay for D-League Football
segment already?
Yes
No
Receive an initial consultation email with call to action
Receive a returning customer email with call to action

Platform Customization

D-League Football: Platform Customization

Monetization

D-League Football Monetization
Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per
year (3 year contract)
Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked;
$2,000,000 per franchise
Phase III: Fully staffed teams, games played and broadcasted (Ticket sales)
Phase IV: Merchandise and additional sale of television rights to major network (full valuation);
$250,000,000 per year (3 year contract)

D-League Football Vision
Phase I: Paid Segments (one by one basis), $1,000 for one minute, $2,000 for two minutes
Phase II: Membership (quarterly coverage $4,000 per year, monthly coverage $15,000 per year,
daily coverage package $100,000 per year)
Phase III: Sponsored Online Broadcast (continuous)
Phase IV: Sponsored Channel Broadcast (continuous)

Monetization Timeline

D-League Football Monetization
Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per year (3 year contract)
Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked; $2,000,000 per franchise
Phase III: Fully staffed teams, games played and broadcasted (Ticket sales)
Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)
Phase I: Year 1
to Year 3
Phase II: Year 1
Phase III: Year 1
to Year 3
Phase IV: Year 4
to Perpetuity

Exit

D-League Football Exit
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out.
After increasing valuation to $1 bn then full cash out at IPO.

Exit Timeline

D-League Football Exit
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out.
After increasing valuation to $1 bn then full cash out at IPO.
Partial Exit to Strategic or
Financial: Year 2 to 3
Exit at IPO: Year 4 to Year 5

D-League Football™

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