By: David Jurenka (SVP, Digital Media)

1. David Jurenka, Senior Vice President, NFL Digital & Business Operations
Amanda Herald, Vice President Media Strategy & Business Development

2. 2 0 1 8 S E P T E M B E R C O M M I T T E E M E E T I N G S
3 Pillars Driving NFL Digital Strategy
2
Live Games
1
Licensing /
Partnerships
3
Owned &
Operated
2
 Maximize reach & engagement
 Drive near-term economics
 Build long-term strategic value

3. 2 0 1 8 S E P T E M B E R C O M M I T T E E M E E T I N G S
Licensing / Partnerships
Owned & Operated
24/7 Fan Engagement Approach
3
24/7 Fan
Engagement

4. 2 0 1 8 S E P T E M B E R C O M M I T T E E M E E T I N G S
Thursday Night Football Distribution
OTT on Phone &
Tablet
OTT
on Phone & Tablet:
Broadcast
Cable
Digital
TV Everywhere
TV Everywhere
on PC & CTV:
Across All Devices

5. 2 0 1 8 S E P T E M B E R C O M M I T T E E M E E T I N G S
NFL Digital – A Look Into This Season
NFL 2018-19 Season

6. 2 0 1 8 S E P T E M B E R C O M M I T T E E M E E T I N G S
Leveraging NFL Digital O&Os and content properties as “front door” for NFL fans
6
NFL Digital Properties…
Across NFL and Clubs (1)
Building Content Offerings to
Serve Our Most Avid Fans
Scaled Platform vs. Other
Sports Properties(1)
1.
2.
3.
4.
5.
6.
7.
8.
56M
93M
63M
61M
53M
49M
48M
45M
App CTV App
82m avid fans
56M
avg. regular
season
monthly
uniques
(reach)
Game Replays
Live Game Audio NFL Films /
NFLN Archive
Live Preseason
Mini-Games Content
Owned & Operated Digital Approach
(1) comScore as of Dec 2017
MAUs