Presentation at the fifth international DIY and Household Congress 2011, Russia’s leading forum
for the DIY industry, produced in association with EDRA, the European DIY-Retail
Association.
A 2012 publication from the Workforce Planning Board of Grand Erie and the Education Works Alliance, with all stories written by me. Section went to 80,000 homes in Brantford, Brant, Six Nations, Norfolk County and parts of Haldimand County. Contains profiles of 19 residentswho are positive role models showing the value of education to others.
A 2012 publication from the Workforce Planning Board of Grand Erie and the Education Works Alliance, with all stories written by me. Section went to 80,000 homes in Brantford, Brant, Six Nations, Norfolk County and parts of Haldimand County. Contains profiles of 19 residentswho are positive role models showing the value of education to others.
Маркетинг и Брендинг в International Trade & Development SCG International
Маркетинговая стратегия и брендинг как инструменты увеличения стоимости товаров и адаптации на международных рынках. Увеличение прибыли через эффективности.
No name vs. Brаnd.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Презентация "Искусство создания среды обитания". Создание пространства, в котором людям приятно находиться. Успешный брендинг пространств для проживания, работы и досуга.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Маркетинг и Брендинг в International Trade & Development SCG International
Маркетинговая стратегия и брендинг как инструменты увеличения стоимости товаров и адаптации на международных рынках. Увеличение прибыли через эффективности.
No name vs. Brаnd.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Презентация "Искусство создания среды обитания". Создание пространства, в котором людям приятно находиться. Успешный брендинг пространств для проживания, работы и досуга.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. DIY – HOMING CHALLENGES
CREATING FIRST CHOICE RETAILER BRANDS
Clive Woodger
SCG London
2. Presentation synopsis of enclosed talk given by Clive Woodger, Managing Director and Owner of SCG
London at the fifth international DIY and Household Congress 2011, Russia’s leading forum for the DIY
industry, produced in association with EDRA, the European DIY-Retail Association.
DIY – Homing Challenges – Creating First Choice Retailer Brands
The presentation provides an overview of consumer mindset changes, the challenge of sector convergence and growth of
multi-channel retail. These factors highlight the need for a clearly articulated brand strategy to differentiate offers in an
increasingly competitive market place. Examples are given from the UK, Iceland and Russia to illustrate different
approaches to brand profile development.
The UK market post recession has overcapacity and illustrates the vital requirement to clearly differentiate your offer from
the competition. Multi-channel development gives the consumer immediate wide choice and ability to compare opinions
and prices. The need for an inspiring brand and commercially stable strategy was emphasised and a checklist of
components and issues to be addressed was presented.
Defining why your image and reputation would be positively differentiated from competitors through your vision, values and
ethos and the tangible and emotional attributes of your company and offer is difficult. Does your vision inspire staff,
management and investors? Can you ensure every potential interaction with your operation will effectively contribute to a
positive perception of the organisation as a retailer brand you can trust and a first choice solutions provider?
The function and scope of a typical Brand Strategy should inspire, direct and engage vested interests and stakeholders,
manage external audiences and reflect latest ethical and sustainability practices and policies. This is particularly tough in a
converging market where food and fashion retailers are moving into home offers, specialist are widening their ranges and
department together with furniture stores are developing their home and lifestyle offers. Issues of credibility and reputation
then become key issues. “What are you known for?” is a classic differentiation test.
3. Presentation synopsis continued …
Surprisingly, despite these pressures, DIY chains still needing to address basic issues which have not changed in the last
ten years – appealing to women, selling ‘soft‘ home décor convincingly as well as ‘hard’ diy, providing inspiration and
information and making stores easy to navigate and a pleasure to visit. Ten years ago SCG London spent a year working
with B&Q developing a new smaller flexible convenience format which would be rolled out as a conversion of the
superstores which were starting to be cannibalised by the large format ‘warehouses’. It was specifically targeted at women
as research had shown B&Q failing significantly to address this key group. Whilst successfully prototyped, management
changes meant the project was discontinued. This was ironic as its layout concept, careful zoning, less intimidating
merchandising and distinctive point of sale strategy was ahead of its time and highly relevant today.
Husasmidjan, Iceland’s largest DIY chain realised they needed a sophisticated semi-department store approach to their
décor, living, kitchen and bathroom offer but combined with a traditional DIY offer for tradesmen. With careful zoning and
merchandising and graphic treatments we were able to create a contemporary flexible environment and brand personality to
meet these diverse audiences aspirations.
Two contrasting Russian companies are then reviewed to show how a city décor specialist Starik Hottabych and a massive
hypermarket operation Tvoi Dom could achieve more relevant and effective brand experience. Starik is an example of
creating a new contemporary offer but clearly based on the well know heritage brand equity. This now attracts a younger
profile customer as intended but retained its existing customer base. Tvoi Dom’s biggest issue is breaking down a massive
offer into easily navigated zones and clear point of sale with a new brand identity, graphic communication and marketing
strategy.
The concluding viewpoint of the presentation is the opportunity of Russian DIY operations to use their local knowledge of
customer needs and different more flexible format operations and opportunities to create concepts which are highly relevant
to the local customer aspirations. The international operations currently are not so flexible in their offer and formats.
Russian companies should therefore leverage their local credentials and advantages. The opportunity is to achieve positive
community interaction and develop a distinctive brand profile and real differentiation, offering relevant accessible products
and services which can be best tuned to meet local market needs. Maybe its time for less CRM and a bit more RRCC –
Real Russian Customer Centricity!
4. CREATING FIRST CHOICE RETAILER BRANDS
Consumers – Changing mindsets
Market place - Convergence/ Multichannel
Brand Strategy
Case studies - UK, Russia, Iceland
5. We are:
International Strategic branding and design
consultancy
13 years … 60+ Russian clients
We work in the retail, financial, real estate
sectors by creating
6. ОСНОВНЫЕ ЭЛЕМЕНТЫ
BASIC ELEMENTS
SCG LONDON SERVICES AND EXPERIENCE | REAL ESTATE BRANDING | PAGE 6 2.01
Логотип «Энтузиаста»
The Enthusiast identity
РУССКИЙ Логотип может воспроизводиться в одном
КИЙ
варианте двуцветной комбинации.
Первичный вариант – Желтый на фоне Темно
Серого цвета древесного угля или вторичный
вариант Темно Серый на фоне Желтого.
Такое решение придает логотипу гибкость
применения в разнообразных форматах и
материалах. Следующие страницы предлагают
руководство по расположению деталей,
размерам и цвету для основных элементов,
которым следует строго придерживаться.
ПРИМЕЧАНИЕ: Запрещается использование
других конфигураций. Для вопросов
Первичный воспроизводства рекомендуется
вариант логотипа обращаться к мастер копии.
Primary colourway ENGLISH
ISH The Enthusiast identity
The identity may appear in one of two colour
configurations. The primary colourway of Yellow
out of Charcoal Grey or, the secondary colourway
of Charcoal Grey out of Yellow.
This gives the identity a flexibility to operate over a
range of different applications and materials. The
following pages provide layout, dimensional and
colour use guidelines for the basic elements and
should be rigorously adhered to.
NOTE: No other configuration is permitted
for application. Refer to master artwork for
all reproduction purposes.
Вторичный
вариант логотипа
Secondary colourway
8. Consumers - Changing mindsets
New realities
More for less
Cautious…want to be in control
Purchases are more considered
The new attitude is “what do I really need?” and “what can I do
without?” rather than “what do I want?” and “what can I have
right now?”
9. Consumers - Changing mindsets
Simplicity is back. Complexity is out.
People are fed up with things that they can’t
understand.
Clarity and transparency
Speed and convenience
Local accessibility, local provenance
Old fashioned values as well as “back to basics”.
10. Consumers - Changing behaviour
UK perspective post crisis
Back to Basics
Home as Hub
From
DIY
to
‘Do
it
for
me’
Stay at home holidays
back
to
DIY
Focus on cosmetic
Small
scale
maintenance
‘facelift’ and comfort
jobs
increasingly
Growth of gardening
undertaken
by
DIYers
Garden as important
Women
more
ac=ve
than
social venue
ever
before
Grow your own
“negative equity?” …
12. Marketplace - Convergence, UK perspective
Blurring of sectors and industries
Bookshops selling coffee, coffee shops selling music,
supermarkets selling loans, Ralph Lauren selling white
paint, water companies selling gas
Just how far can you stretch a brand these days
before it snaps?
15. Marketplace - Convergence
Grocers predicted to increase share to 5.3% from 4.3%
over the next 5 years
Long term threat to specialists – geographic spread, price
promotions
Specialists becoming generalists – range diversification
Going soft/inspirational … going hard/functional
16. Marketplace - Saturation, UK perspective
Merchants – stagnation
DIY/Household - overcapacity, failures (Focus May 2011),
predicted contraction (UK)
Less is more - inventory reduction, cost containment,
supply chain optimization
Making infrastructure work harder
17. Marketplace - Saturation, UK perspective
Specialists reluctant to expand costly space
Investment in driving growth and expanding customer
base through online channels
Increase sales opportunities without opening new
stores
18. Marketplace - Multichannel development
Delivering cross channel shopping experiences
Focus on customers’ specific preferences and goals
E-commerce, call centres, reserve & collect
Project selling, product ratings and reviews
Inspiration and education - sharing
Extension into social media arena
Online communities of likeminded consumer types
Blogs, tweets, interactive Q&A sessions
24. Case Studies - The DIY Store, UK
Flexible smaller format
Complementary offer to
Warehouse
Female friendly
Convenient
The Diy Store The Diy Store Case study Case study
CASE STUDY | TVOI DOM
TVOI DOM | CASE STUDY
ZENIT ST.PETERSBURG | CASE STUDY | PAGE 16 TVOI DOM | CASE STUDY
ZENIT ST.PETERSBURG | CASE STUDY | PAGE 15
25. Case Studies - The DIY Store, UK
The Diy Store Case study
Ahead of its time ?
TVOI DOM | CASE STUDY
ZENIT ST.PETERSBURG | CASE STUDY | PAGE 17
26. Case Studies - Husasmidjan, Iceland
Soft, hard, relevant
Limited market but sophisticated consumers - affluent, demand high quality,
latest design
Husasmidjan - needed to create a softer, women friendly, décor and home
centre offer, building on their established DIY trade and retail offer.
New values, new style, new store experience …
Local market leader
Focus on home décor
Female friendly
Lifestyle product offer
Complete solutions
Graphic led approach
Cost effective and flexible
27. Case Studies - Husasmidjan, Iceland
soft
design
ideas
solutions
value
human
inspirational
29. Case Studies - Russia
Specialist ....... Generalist
Starik Hottabych Tvoi Dom
city décor store 2 stores in Moscow
1500 - 3000 sq. m offer - 66 000 sq m
Market Leader - 112 000 sq m (including
20 Stores Moscow furniture and garden centre
22 Stores Regions built in 2009)
largest chain specialising in First regional project in
home décor in Russia Voronezh
express design service, 24 hour operation
delivery…
30. Case Studies - Tvoi Dom, Russia
CREATING A DIFFERENCE – CATEGORY GIANT
• Everything for the home and living - DIY, décor, furnishings,
garden, electricals, cars, luxury goods, fashion, supermarket,
food court …
• Category killer for lighting, bathrooms, furniture …
• A contemporary bazaar of own product and concessions
• An ultimate range policy
The challenge – creating a personality
32. Case Studies - Tvoi Dom, Russia
Tvoi Dom Tvoi Dom is a mega shopping retail centre operation DIY, fashion, furniture, luxury gifts, cars and garden o er
Brand identity and store design in Moscow with a massive o er for ‘home’ and ‘living’. are combined with leisure and food court facilities.
They have regional expansion plans based on their The aim was to retain the energy and excitement of the
two existing centres in Moscow. centres and achieve a contemporary personality and
ambience. A key task was to provide a robust graphic
SCG London have developed a new brand identity to
communication system which can e ectively zone the
create a memorable and distinctive umbrella ownership
o er and provide easy orientation for the customer.
for the diverse range of individual tenant concessions
and Tvoi Dom’s own retail o ers. This modern-day Design guidelines for marketing, future centre formats,
bazaar format creates a powerful retail value atmosphere architecture, layout and circulation models, signage and
and shopping destination with centres of 50,000 m2 point of sale were developed to provide a corporate
trading area. Category ‘killer’ departments for decor, template for expansion.
34. Case Studies - Tvoi Dom, Russia
Furniture and Garden Centre Extension
35. Case Studies - Tvoi Dom, Russia
Furniture and Garden Centre Extension
36. Case Studies - Tvoi Dom, Russia
Furniture and Garden Centre Extension
37. Case Studies - Tvoi Dom, Russia
Furniture and Garden Centre Extension
38. Case Studies - Starik Hottabych, Russia
Creating a difference – Décor Specialist
Well known city brand
A developed brand culture and
known for personal services
Aim to be local, friendly décor
destination - latest products in
stock
In transition - developing their
brand profile, customer
communication and store formats
39. Case Studies - Starik Hottabych, Russia
Creating a difference – Décor Specialist
40. Case Studies - Starik Hottabych, Russia
Creating a difference – Décor Specialist
Starik Hottabych - Retail, Brand Identity and store concept Case study
STARIK HOTTABYCH | | CASE STUDY
ZENIT ST.PETERSBURG CASE STUDY | PAGE 6
41. Case Studies - Starik Hottabych, Russia
Creating a difference – Décor Specialist
Starik Hottabych - Retail, Brand Identity and store concept Case study
42. Russian market future challenge
Foreign investment dominated by big box development
Format cloning
Fight for anchors – limited availability
Opportunity to develop smaller, more flexible and local
format types
Urban concept stores
Break the category management rules!
Respond to local needs – broad and shallow product
assortment?
Community stores – hard and soft goods
Local sourcing
Cost effective in relation to the regional opportunity and size of
local catchment area
43. Future challenge - Opportunity
“The more globalisation takes hold, the more powerful local
players can become…. The stronger the forces of globalisation,
the more important provenance and personalisation become.”
Russian DIY retailer opportunity is to develop:
• Differentiated brand profile and culture
• Leverage local reputation and community interaction
• Relevant accessible offers