This document is a project report submitted by Divya Vijayvargiya toward the partial fulfillment of a two-year diploma in fashion design. The report covers topics related to fashion marketing including different types of fashion marketing, the marketing concept, marketing environment, marketing mix, fashion cycle, market segmentation, and the supply chain of a cotton t-shirt. The report provides information on these topics through definitions, descriptions, and diagrams. It was checked and graded by the principal of Dezyne E'cole College.
In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization.
By the end of this course the delegates will be able to:
Understand historical approaches to marketing and how marketing process works in practice
Analyse your company in relation with your competitors & by examining your customers’ decision making process
Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
Use product life cycle to decide on your marketing strategy
Set your pricing strategy using a variety of methods and in line with supply and demand
Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
Use four main elements of promotion to popularise your products
Follow a number of well-established marketing guidelines to maximise your chances of success
Call: 00971 4 3974905
WhatsApp:- 00971508530428 / 00971504130424 / 00971503068426
Email: mail@zabeelinstitute.ae
Vskills Certification in Advertising Management provides an overview of tools of advertising, process of decision making, techniques of sales promotion, integrated marketing strategies, public relation skills etc. The certification focuses on assessing the candidates skills for reviewing advertising opportunities, procedure of setting advertising objectives, handling advertising budget, evaluating creative strategies, developing media plans and conducing advertising research.
http://www.vskills.in/certification/Certified-Advertising-Manager
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...dezyneecole
Portfolio Of Student Of Dezyne E'cole College, Sushmita Bhati, Second Year Fashion Design. This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Design Management Session, MIT ADT University by Dharam MentorDharam Mentor
I recently conducted a 'Design Management' session with the final-year students at the MIT Institute of Design (MITID) Pune. In simple words, Design management is about the management of design! In its most fundamental sense, design management is all about running design projects, paid by a client and carried out by a consultant or a design team head. Design plays a crucial role in shaping the world and generating new products/ services in response to numerous market conditions/opportunity
In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization.
By the end of this course the delegates will be able to:
Understand historical approaches to marketing and how marketing process works in practice
Analyse your company in relation with your competitors & by examining your customers’ decision making process
Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
Use product life cycle to decide on your marketing strategy
Set your pricing strategy using a variety of methods and in line with supply and demand
Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
Use four main elements of promotion to popularise your products
Follow a number of well-established marketing guidelines to maximise your chances of success
Call: 00971 4 3974905
WhatsApp:- 00971508530428 / 00971504130424 / 00971503068426
Email: mail@zabeelinstitute.ae
Vskills Certification in Advertising Management provides an overview of tools of advertising, process of decision making, techniques of sales promotion, integrated marketing strategies, public relation skills etc. The certification focuses on assessing the candidates skills for reviewing advertising opportunities, procedure of setting advertising objectives, handling advertising budget, evaluating creative strategies, developing media plans and conducing advertising research.
http://www.vskills.in/certification/Certified-Advertising-Manager
Sushmita Bhati, Diploma Fashion Design Second Year, (How to Design for Fashio...dezyneecole
Portfolio Of Student Of Dezyne E'cole College, Sushmita Bhati, Second Year Fashion Design. This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Design Management Session, MIT ADT University by Dharam MentorDharam Mentor
I recently conducted a 'Design Management' session with the final-year students at the MIT Institute of Design (MITID) Pune. In simple words, Design management is about the management of design! In its most fundamental sense, design management is all about running design projects, paid by a client and carried out by a consultant or a design team head. Design plays a crucial role in shaping the world and generating new products/ services in response to numerous market conditions/opportunity
Design Management session by Dharam Mentor at MIT Institute of Design, MIT AD...Dharam Mentor
- The critical aspects of managing design are about understanding an organization's strategic goals and how design can play a part in fulfilling them.
- efficiently putting in place the ways and means, the tools and methods, the teams, and planning requirements to accomplish these goals.
Sushmita Bhati, Diploma Fashion Design Second Yeardezyneecole
Portfolio Of Student Of Dezyne E'cole College, Sushmita Bhati, Second Year Fashion Design. This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
1. Assignment 3 Part C Your Marketing PlanDue Week 9 and worth.docxjeremylockett77
1. Assignment 3: Part C: Your Marketing Plan
Due Week 9 and worth 280 points
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan:
1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
2. Develop the company’s pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
5. Develop your online and direct marketing plan most relevant for your product / service and audience.
6. Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
2. Evaluate marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.
Running Head: MARKETING PLAN B
1
MARKETING PLAN B
6
Assignment 2: Part B: Your Marketing Plan
Chet L. Walker
Strayer University
Dr. Alex Onukwugha
MKT ...
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
PROMOTE PRODUCTS & SERVICES
BSBMKG413- Session 06 of 12
BSB42415 Certificate IV in Marketing and Communication
‹#›
Title slide
Notes:
BSB42415 Certificate IV in Marketing and Communication
BSBMKG416 Promote products and services
Session 06 of 12.
Textbook references:
Marketing principles 2nd edition, Pride et al., Cengage Learning, 2016
MKTG, 3rd Asia-Pacific Edition, Cengage Learning, 2016
My First Template
HOUSEKEEPING
Work health & safety
Emergency procedures
Session times
Facilities
‹#›
Housekeeping reminders
Notes:
Advise students of WHS considerations
Provide emergency process, exits, procedures etc.
Advise expected class session start/finish/break times
Provide students with orientation/navigation of facilities – kitchen, bathroom etc.
My First Template
This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.
It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.
BSBMKG413 – Promote products and services
Unit overview
Application of unit
‹#›
Unit overview
Notes:
Provide students with description of unit
This is taken from the Unit of Competency on the training.gov.au site
Reference:
https://training.gov.au/Training/Details/BSBMKG413
My First Template
SESSION SIX
SESSION OVERVIEW
Marketing goals and objectives
Promotional channels
Gap analysis
Effective planning
The planning process
Marketing tools/applications
Resources
Contingency planning
Coordinating promotional activities
Roles and responsibilities
LEARNING OUTCOMES
Promote products and services
Understanding stakeholders
Sponsored content
Competitions and promotional offers
Offline events
Review and Evaluation
Ratings and reviews
Audience feedback
Cost/benefit analysis
Next steps
‹#›
Session overview
Notes:
Provide students with overview/topics of session
Reference:
Marketing principles 2nd edition, Pride et al., Cengage Learning, 2016
MKTG, 3rd Asia-Pacific Edition, Cengage Learning, 2016
My First Template
SESSION OVERVIEW
At the end of this session you will be able to:
LEARNING OUTCOMES
Explain methods of evaluation
Identify triggers for review
Assess the benefits of ratings and reviews
Identify types of audience feedback
Analyse costs/benefits of promotional activity
Prepare for next steps in the process of promotional activity
Coordinate promotional activities
Identify roles and responsibilities
Understand types of stakeholders
Identify social influencers
Create an online buzz
SESSION SIX
Promote products and services
Use sponsored content
Run competitions
Use offline events for promotional activity
Identify marketing goals and objectives
Use promotional channels to support activities
Complete a gap analysis
Apply methods of eff ...
Outline 21st century strategies, sales and beyondAshraf Osman
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
Total Marketing Management
Event Management and Coordination
Vendor Development and Management
Networking
Client Management
Artist Management
Product Manage & Launch
Training & Development
Total Marketing Management
Event Management and Coordination
Vendor Development and Management
Networking
Client Management
Artist Management
Product Manage & Launch
Training & Development
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2. Project Report
on
Fashion Marketing
At
Dezyne E’cole College
Submitted to
Dezyne E’cole College
Toward The partial fulfillment of the
Two year Diploma in Fashion Design
By
Divya Vijayvargiya
NSQF Level 6, of NSDC
Dezyne E’cole College
2017-18
3. I am Divya Vijayvargiya student of department Fashion Design of Dezyne E’cole college would like
to express my gratitude to each and every person who has contributed in stimulating suggestions
and encouragement which in reality helped me to coordinate my project.
I also Thank Dezyne E’cole college who provided insight and expertise that greatly assisted the
project. Also, a special Thanks to my teachers, parents and colleagues who have supported me at
every step. Not to forget, the Almighty who blessed me with good health because of which I
worked more efficiently and better.
ACKNOWLEDGEMENT
4. Dezyne E’cole College
Civil Lines, Ajmer
www.dezyneecole.com
This Project Of Ms. Divya Vijayvargiya Student Of Fashion Technology With Two Years Advance
Diploma program has been Checked and Graded
as________________________________________________
Thanks
Principal
[Seal & Signature]
5. Contents
1. Fashion marketing
2. Types of Fashion marketing
3. Two Views of Fashion Marketing
4. Marketing concept
5. Marketing Environment
6. Company’s Microenvironment
7. Company Macro-environment
8. Marketing Mix
9. Marketing Triangle
10. Fashion Cycle
11. Market segmentation
12. 4p’s of costumer focused 4c’s
13. 7ps of Marketing Mix
14. Selling to consumers
15. Product
16. Costumer segment
17. The supply chain of a cotton t-shirt
18. Thank you
6. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
FASHION MARKETING
Fashion marketing is the application of a range of techniques
and a business philosophy that centers upon the customer and
potential customer of clothing and related products and service in
order to meet the long term goals of the organization. The very nature
of fashion, where change is intrinsic, gives different emphasis to
marketing activities. The role of design in both leading and reflecting
consumer demand results in a variety of approaches to fashion
marketing.
HAUTE
COUTURE
COUTURE
PRET-A-PORTER
(Ready to wear luxury
collections)
HIGH END CHAIN LOVERS -
Diffusion and bridge brands
MASS PRODUCTION-High street and
economy
Design centered
Marketing
centered
concept
Marketing
centered
High
FailureLow
Low High
Concern for customers and profit
Concernfor
fashiondesign
FASHION
MARKETING
7. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
TYPES OF FASHION MARKETING
Design centered: fashion marketing as promotion
Marketing is seen as synonymous with promotion.
Designers are the real force
All marketing activity carried out by either public
relations or advertising departments or agencies.
Marketing centered: design as a research prescription
Marketing is dominant
Someone must respond to the specifications of
customer requirements as established by marketing
research.
TYPES OF
FASHION
MARKETING
8. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
TWO VIEWS
OF FASHION
MARKETING
TWO VIEWS OF FASHION MARKETING
Fashion
marketing is the same as
promotion
Sell what we can
make
Design centered
High failure rates
Relies on intuition
Sample
statements
Assumption
Orientation
Alleged
drawbacks
Design should be based
solely on marketing
research
Make what we can sell
Marketing centered
Bland designs
Stifles creativity
9. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
MARKETING CONCEPT
Marketing concept - the idea that businesses must
satisfy customers’ needs and wants in order to
make a profit.
Fashion products are presented in a way that
makes the customer want to buy merchandise
Fashion marketers must offer the right product
at the right time and right place.
Must develop strategies to tell selected market
about these products.MARKETING
CONCEPT
10. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Company
S W
O T
Microenvironment
Suppliers Customers
Distributors
Competitors
Legal
Macroenvironment
Economic
Political
Technological
Social
MARKETING
ENVIRONMENT
MARKETING ENVIRONMENT
12. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
COMPANY’S MICROENVIRONMENT
• Marketing management’s job is to build relationship by
creating customer value & satisfaction.
• The success of marketing plans requires working closely
with the company’s microenvironment.
Suppliers
Company
Competitors
Marketing
intermediaries
Customers
Publics
COMPANY’S
MICRO-
ENVIRONMENT
13. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
COMPANY MACRO-ENVIRONMENT
Natural
forces
Company
• The company and all of the other actors operate in a larger macro-environment
of forces that shape opportunities and pose threats to the company.
COMPANY
MACRO-
ENVIRONMENT
14. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Product Price
Placement Promotion
Marketing Mix
List Price
Discount
Allowance
Financing
Leasing Options
Locations
Logistics
Service Level
Channel members
Channel motivation
Market coverage
Advertising
Personal selling
Public Relation
Message
Media
Budget
Functionality
Appearance
Quality
Packaging
Brand
Warranty
Service/Support
The marketing mix is part of
the organizations planning
process and consist of
analyzing the defined.
How will you design, package
and add value to the
product?
Product strategies.
Where will the firm locate?
place strategies
How will the firm promote its
product?
Promotion strategies
MARKETING MIX
MARKETING MIX
15. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
The Marketing Triangle
Illustrates the relationship within marketing
Customers
CompanyCompetitors
The Marketing
Triangle
16. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Product -The first marketing task is to determine the right
products
-marketing people must decide what goods or services are
in demand
-the needs and wants of customers must be translated
into desirable products.
-social trends often provide a clue to the type of products
that consumers will want.
For example: Think of all the versions of the
iphone and Galaxy. Decisions had to be made
about offering those products, how often to
update them, wether to change the
charging cord, updating the operating
system etc. Also keep in mind that
companies also offer services, the same type
of decisions and planning are needed for
service oriented companies can be successful
tool since we are talking about fashion and
trends move so quickly, this step is
EXTREMLY CRITICAL to plan.
The Fashion Cycle
Fashion cycle- a period of time or life span during which the
fashion exists, moving through ?ve stages from introduction
through obsolescence.
17. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Fashion trend
setter
Fashion trend
adopter
Compiled by the researcher from Sorger
and Udale (2006)
Haute
couture
Designer
ready-to-wear
Luxury brands
Mid level brands
High street retailers
MARKET SEGMENTS
MARKET
SEGMENTS
18. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
4P’s
Price
Product
Promotion
Place
4P’s represent the sellers thinking
4C’s (Customer Perspective)
Cost
Customer Value
Communications
Convenience
4C’s Remind us that
Customers want:
-Value
-Low total costs
-High convenience
-Communication with, not
promotion at
4P’s
Customer
focused
4C’s
19. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
The 7Ps
Marketing MixProduct
Promotion
Price
place
People
Process
Physical
Enhance
THE 7Ps OF
MARKETING
MIX
20. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Selling Directly to Consumers
Selling through Retailer
Selling through Wholesalers
Consumer
Wholesaler
Producer
Retailer
TYPES OF
SELLING
TYPES OF SELLING
Consumer
ConsumerProducer
Producer Retailer
21. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Vertical
Integration
New
Markets
Present
Markets
Vertical integration strategies
• Forward integration
• Backward integration
Present Products New Products
Growth in existing product markets Product development
Diversification invoicing new products
and new markets
Market development
• Related
• Unrelated
• Expand geographically
• Target new segment
• Line extensions
• Expand the products scope
• Develop a new-generation products
• Develop new products for the same
market
• Increase market share
• Increase product usage
• Increase the frequency
used
• Increase the quantity used
• Revitalize the brand
• Find new application for
current users
22. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Top
segment
Middle
segment
Low
segment
Boutiques of high
quality flower and
foliage; exclusive
flower arrangements,
Mono bunches using
High quality flowers
(long stems big buds)
Or special varieties
Flower arrangements
for special holidays
Highest quality requirements.
Bouquets priced 30 and above.
Primarily high quality florist.
Average priced
Bouquets, quality
Rose of medium
Length, quality mono-
Bunches.
Average quality
Requirements. Increasingly
Social and environmental
Certification. Bouquets priced
Around 15-30.
Primarily florist and street
vendors (kiosks).
Low priced mono-
bunches(e.g. chrysanthemums,
carnations and gerbera
Daisies) and discount
bouquets.
Average quality sourced to sell
quickly; high volume and low prices.
Bouquets priced up to 15 primarily
supermarkets,
filling stations ,street markets stalls.
Segments within the consumer use market channel
MARKET
SEGMENTS
MARKET SEGMENTS
23. FashionMarketing
2018
FASHION DESIGN
2nd YEAR / APRIL
2nd Year Diploma In Fashion Design
(NSQF Level-6 Of NSDC)
DESIGNED BY : Divya Vijayvargiya
Usage of
machine for
marking the
deferent parts
Use of dye
Washing
Labelling
Transportation
Packaging
Retail stores
Marketing
campaigns
Reaches
consumers
Recycling
After usage-
trashed- leads to
landfills
Harvesting
cotton/polyester
Spinning and
weaving
The supply chain of a cotton t-shirt
The supply chain
of a cotton t-shirt
24. THANK YOUDivya Vijayvargiya
2ND Year Diploma in Fashion Design ( NSQF Level-6 of NSDC)
Dezyne E’cole College,www.dezyneecole.com