1. 2011 – 2012
Annual Report

2.  On almost every level, 2011 – 2012 was an
outstanding year beginning with the consolidation
of Communications, Alumni, Development and the
Foundation into one unit.
 Staffing changes occurred with the hiring of
Patricia Mitchell as AVP, promotion of Tammy
Terrell-Brooks, and change of position for Gwen
Caples to Director of the Welcome Center. Four
other individuals are no longer with the university.

3.  Formally created four new Alumni Affinity groups:
J-Settes, Sonic Boom, Cheerleaders, and Alumni
Student Recruitment group (STAR).
 Established two new chapters: Simpson and
Madison counties.
 Held receptions in five cities.
 Serviced Alumni Association activities.
 Held successful Golden Class Reunion raising a
25K endowed scholarship.

4.  “Best financial shape ever” according to Leland
Speed.
 Largest endowment surpassing $14 Million.
 Largest asset base surpassing $52 Million.
 One University Place at 95% rental units occupied for
2011 – 2012.
 One University Place at 85% retail units occupied with
grand openings of the Penguin, Royal Bleu, EnVisions
and the Art Gallery.
 Prepared for conversion to Banner, which will save
$250K over six years.

5.  Expanded activities broadly with targeted, synergistic
activities.
PR/Publications/Social Media
 Produced annual report, legislature piece, veterans piece,
Jacksonian, two Connections, inauguration and
admissions pieces.
 Averaged three news stories a day with e-blasts and JSU
news page.
 Social media presence increased to 21,000 Facebook
followers, 8000 Twitter followers, 350,000 You-Tube news,
and 435K Word Press news/stories on website
(Jacksonian magazine was viewed 18,000 times online).

6. PR/Publications/Social Media
 Launched JSU app with over 10K participants.
 Mailed Christmas card featuring “Get Ready”,
which was a big hit.
 Two successful text campaigns for students.
 Selected firms for branding and marketing and
complete new web design involving over 30,000
pages.

7.  Developed and implemented billboard, TV, radio
and newspaper advertisements in targeted areas
and populated streets in Jackson area,
Greenwood and Biloxi. Increased enrollment for
last fall and this fall looks even better.
 Banners placed in areas surrounding main
campus.
 Four gateway banners installed.
 Created athletic hype squad.
 Supported inauguration activities.

8.  Met with 40 departments, meshing marketing
plans with university.
 Created 15 commercials.
 Created 40 radio commercials.
 Wrote two funded grant proposals.
 Airport displays.
 Downtown and stadium banners.

9.  Doubled Associated Press (AP) Awards to nine for
excellence.
 Won 17 honor awards for excellence from the
Mississippi Broadcasters Association.
 Fascinating interviews.
 Launched additional nation/world connections with
being on SIRIUS XM Internet Radio Channel 142 -
80 hours a week.
 Celebrities Jesse Jackson, Rickey Smiley and Al
Green did their radio shows from station.
 Filed clean audit with CPB.

10.  Renewal application approved through 2020.
 Station manager was chosen as a CPB grant
reviewer in May.
 Co-launched the show “An Ounce of Prevention”.
 Brought back the “Battle of the Saxes” event in
April.
 Launched the “Summer Jazz Breeze” at the Hilton
Garden Inn on Mondays.

11.  Increased on-air production by 400% with one additional bi-
weekly program “An Ounce of Prevention”, nine special/celebrity
interviews and delayed coverage of football and basketball
games, which was a first.
 Produced over 200 hours of live streaming events, which was an
increase from the year before of 20 hours.
 Produced university and department commercials as well as
some for vendors.
 Worked closely with Weather Vision to close on the partnership.
 Following discussions with six network providers, a new 24
hour/7 days a week was selected.

12.  Broadcast seven football and five basketball
games live.
 Coordinated marketing efforts for new
ticket/pass design.
 New Media Guide.
 Produced coaches shows.
 Covered all JSU sports with student support.
 Served as coordinator with all local, regional and
national sports reporters.

13. Goal Result
$5 Million $7.5 Million Raised
$1 Million from Alumni $3.2 Million Raised
$100K from Faculty and Staff $256K Raised
 The number of gifts increased from 3,943 to 4,825.
 Thirty-nine endowed scholarships obtained - up from the previous year.
 Successfully met the Title III Endowment Challenge.
 Established forty-three new policies and procedures.
 Prepared for conversion to Banner.
 Alumni giving percentage rose from 1.7% to 2.4%.