This document discusses how music artists can reach more diverse audiences beyond just their primary target demographic. It defines a niche audience as segments of media audiences that have different tastes and are opposite to mainstream. It asks the student to choose a music artist/band and write a demographic profile for their primary audience, and optionally their secondary audience. The student should also analyze the psychographics of the artist's audiences and discuss how the artist attracts a more diverse secondary audience.

1. Guess that audience demographic….. Artist: Genre:

2. Learning Objectives To explore how music artist/bands can reach more diverse audiences than just ‘the target primary’ audience. To understand the term, ‘niche audience’.

4. Established Musical Genres

5. What age range is ‘youth’?

6. What is a niche audience? The separation of the media audiences into segments, each of which have different tastes and concerns. The opposite to mainstream. Provide examples of niche media products for each of these: A) Music B) TV C) Magazines

7. The brief specifies..... How can you reach a bigger, more diverse audience? Do not assume a stereotypical white, heterosexual, middle class audience – how does your artist appeal to a more diverse audience? (the secondary audience). All young people have different views/attitudes. Psychographics will be an important area of your research. Diversity: sexuality, ethnicity, class, feminism.

8. How do NDUBZ reach a bigger more diverse audience?

9. How does Lady Gaga reach a bigger more diverse audience?

10. Task On a PowerPoint choose a music artist/band…. 1) Write a demographic profile for the artists primary audience. 2) (Extension – write a demographic profile for the secondary audience) 3) Who are the psychographics (use the hand-outs to help + notes to decide)? DUE: Wednesday 28th September This will go towards your research mark. Extra: How does your artist attract a more diverse secondary audience?