SlideShare a Scribd company logo
LE SSON S FROM DI SRU PTIN G INSURANCE
F A K E I T
’ T I L Y O U M A K E I T
#PRO DUCTHUNTTO @UN BRELIEVABL E
Butfirst,whoamI?
We’ve re-imagined health benefits.
With a Next
Generation Platform
Employers
Advisory
Plan Design
Insights
Enrolment
Administrators
Customer Care
Reporting
HR Integration
Consolidated Billing
Members
Health Marketplace
Virtual Care
Health Advice
Digital Wallet
Providers
Customer Acquisition
Paperless Payments
Booking
CRM
Second,whowasI?
Youmaynoticesomething..
Noneofthoseareinsurancecompanies.
I know something
about insurance
FA K E
Onmyfirstday,IGoogled.
ThenItalkedtopeoplewhoknew
insurance.
Then,Ipanicked.
Whatthehellaretheytalkingabout?
SoIGoogledthewordstheyused.
Icreatedan“InsuranceSpeak”cheat
sheetthatwasforregularhumans.
Itdidn’tcallPeople“Lives”.
Infact,it’s bannedatLeague.
IfIcanmakeinsurance seemeasy
tome,it’llmakesensetoour
customers,too.
So,it’stimetofakeit.
Insurance is modern
FA K E
Ohwait,noit’snot.
Butwecanfakeit.
Wefakedaone-click
photoclaimsubmission
Insurance is
integrated
FA K E
Ohwait,noit’snot.
Butwecanfakeit.
Wefakedadigital
enrolmentprocess
Insurance is
simple
FA K E
Ohwait,noit’snot.
Butwecanfakeit.
Wefakedachatbot
thatactuallymakessense
But,youcan’tfakeitforever.
Andyouneedtodecidewhenit’s
therighttimetomakeit.
Impact
Feasibility
Effort
Insurance cool
MA K E
Because,it’snot.
Wemadeamodernappthat’sbeautifullydesigned.
WemadeamodernHealthMarketplace,
withbrandsthatourmemberslove.
Insurance about health
MA K E
Because,it’snot.
WemadeaHealthConciergeservice
withnursesonstaffto
supportourmembershealth
Wemadearewardsprogramto
encouragepeopletobehealthier
Insurance about you
MA K E
Insteadofsuccumbingto Imposter
Syndrome
Irealizedmylackofinsurance
experiencecanbe anasset.
Airbnbwasn’tstartedby
HotelMoguls.
Instagramisn’tateamofall
photographers.
Lyftwasn’tstartedbyTaxiDrivers.
Usingtechnologytosolveproblems
isauniversalskillset,applicableto
anyindustry.
Hireadiverseteamthatknows
howtoexecute.
Andcanfakeituntilyouactually
makeit.
T H A N K Y O U
@JOINLEAGU E
@UNBRELIEVABLE

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Disrupting the Insurance Industry with Tech