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Utilizing Technology to
Mobilize 125,000 Mentors
to Guide Youth in Career
Development
OECD Disrupted Futures 2023
Jared Chung
Executive Director
CareerVillage.org
@jaredchung @careervillage
Motivation for this project
• Career advising / career guidance is frequently-used
• Volunteer-based advising / mentoring is common
• Limited capacity, makes scaling difficult
2
@jaredchung @careervillage
Case Study: CareerVillage.org
• US-based nonprofit, founded 2011
• Online career advising via micro-mentoring
• Emphasis on youth
• 7 Million people
• 190 countries
• 125,000 mentors
• 3,500 educators
3
@jaredchung @careervillage
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Education, Nonprofit, and
Public Sector Partners
19
30
81
70
0%
20%
40%
60%
80%
100%
Students Questions
Classrooms Online
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Employer Partnerships
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Employer Partnerships Volunteer Marketplaces
LinkedIn Volunteer
Marketplace
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Employer Partnerships Volunteer Marketplaces
Cold Outreach
LinkedIn Volunteer
Marketplace
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Employer Partnerships Volunteer Marketplaces
Cold Outreach Word of Mouth
LinkedIn Volunteer
Marketplace
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Recruiting messaging emphasizes giving back,
simplicity, and convenience
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
12
Self-paced onboarding
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
14
Email Notifications Zero time commitment
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
15
Personal Impact Reports
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Monitor Engage
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
@jaredchung @careervillage
Design
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
Monitor Engage
Design
Differentiated Privacy Only public messaging
722,151 reviews
2-5% flagged
97 mods
Fifteen 10K mods
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
Monitor Engage
Design
Mentees Self-Serve
Excess Mentors
Large Scale
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
Mentees Self-Serve
Excess Mentors
Large Scale
Supply / Demand KPIs:
• Answer Rate
• Answers-per-question
• Answered within 72 hours
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
Mentees Self-Serve
Excess Mentors
Large Scale
Supply / Demand KPIs:
• Answer Rate
• Answers-per-question
• Answered within 72 hours
Data:
By Occupation
JobCorps: Indiana
Theme Report, January 2023
Nursing
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed
in his bed into a horrible vermin.
He lay on his armour-like back, and if he lifted his head a little he could see his brown belly,
slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover
it and seemed ready to slide off any moment.
His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as
he looked. "What's happened to me? " he thought. It wasn't a dream.
His room, a proper human room although a little too small, lay peacefully between its four
familiar walls.
A collection of textile samples lay spread out on the table - Samsa was a travelling salesman -
and above it there hung a picture that he had recently cut out of an illustrated magazine and
housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat
upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.
Gregor then turned to look out the window at the dull weather. Drops
Access to the Internet
The following themes have emerged as being significantly represented based on the
distribution of questions and/or reads for the population being studied.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed
in his bed into a horrible vermin.
He lay on his armour-like back, and if he lifted his head a little he could see his brown belly,
slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover
it and seemed ready to slide off any moment.
His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as
he looked. "What's happened to me? " he thought. It wasn't a dream.
His room, a proper human room although a little too small, lay peacefully between its four
familiar walls.
A collection of textile samples lay spread out on the table - Samsa was a travelling salesman -
and above it there hung a picture that he had recently cut out of an illustrated magazine and
housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat
upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.
Gregor then turned to look out the window at the dull weather. Drops
JobCorps: Indiana
Engagement Report, January 2023
Overview
One morning, when Gregor Samsa woke from troubled dreams, he found himself
transformed in his bed into a horrible vermin.
He lay on his armour-like back, and if he lifted his head a little he could see his
brown belly, slightly domed and divided by arches into stiff sections. The bedding
was hardly able to cover it and seemed ready to slide off any moment.
Educator Activity
His many legs, pitifully thin compared with the size of the rest of him, waved about
helplessly as he looked. "What's happened to me? " he thought. It wasn't a dream.
His room, a proper human room although a little too small, lay peacefully between
its four familiar walls.
Student Activity
A collection of textile samples lay spread out on the table - Samsa was a travelling
salesman - and above it there hung a picture that he had recently cut out of an
illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out
with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the
whole of her lower arm towards the viewer. Gregor then turned to look out the
window at the dull weather. Drops
Response Rates
One morning, when Gregor Samsa woke from troubled dreams, he found himself
transformed in his bed into a horrible vermin.
He lay on his armour-like back, and if he lifted his head a little he could see his
brown belly, slightly domed and divided by arches into stiff sections. The bedding
was hardly able to cover it and seemed ready to slide off any moment.
His many legs, pitifully thin compared with the size of the rest of him, waved about
helplessly as he looked. "What's happened to me? " he thought. It wasn't a dream.
Quality Assessment
His room, a proper human room although a little too small, lay peacefully between
its four familiar walls.
A collection of textile samples lay spread out on the table - Samsa was a travelling
salesman - and above it there hung a picture that he had recently cut out of an
illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out
with a fur hat and fur boa who sat
JobCorps: Indiana
Career Interests Report, January 2023
Local Readers of Career
Information on CareerVillage.org
Local Industry Professionals on
CareerVillage.org
Career Interest by
Occupation, Questions
Job Openings by
Occupation
Career Interest by
Occupation, Reads
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
Occupation xyx
53,203 5,306
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
By Location
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
Further Research
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
• Atomize - Disaggregate the mentor workload. Get detailed
about the mentee workload. Identify specific parts of those
workloads that can be reformatted into scalable models.
• Self-service and excess mentor supply unlocks a very different
operating model
• Integrate existing services and technology where available
• Create custom tooling where necessary
• Design for safety and quality from the start
Further Research
Case Study
Program
Recruiting
Requirements
Retention
Safety & Quality
Operations
Insights
• Testing these approaches in more countries and more
languages
• Testing how we might leverage student interest data to
inform policy or practice
• Research into the effects of online advising on career
development outcomes
Further Research
Q&A discussion
@jaredchung @careervillage
Translation Tool
We offer multi-lingual support for all
of our career Q&A content through
our in-app translation tool that
allows users to translate and post
content in any language. This tool
supports translation to over 100
languages and has allowed
CareerVillage to reach students in
over 190 countries.
CAREERVILLAGE FEATURE
25
@jaredchung @careervillage
We partner with educational institutions, workforce boards, and educators at all grade levels to easily
bring high-quality career education into classrooms. We offer:
✓ Educator Dashboard
✓ Training & Professional Development
✓ Office Hours & 1:1 Support
✓ Classroom Speakers
K12 STUDENTS 26
Lesson Plans Educator Dashboard Resource Hub
✓ Curriculum (3-, 10-, and 20- hour sequences)
✓ Lesson Plans
✓ Training Videos
✓ Network of >130,000 professionals
@jaredchung @careervillage
P-TECH
P-TECH students have been active on CareerVillage since we formed
partnership in Fall 2022:
IBM volunteers can easily connect with P-TECH students by
answering their questions on CareerVillage.org.
Navarro Early College H.S. in Austin, TX on 1/27
EXAMPLE QUESTIONS
230+
Students Registered
120+
Questions Posted
24
Educators Registered
@jaredchung @careervillage

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Disrupted Futures 2023 | Utilizing technology in career guidance

  • 1. Utilizing Technology to Mobilize 125,000 Mentors to Guide Youth in Career Development OECD Disrupted Futures 2023 Jared Chung Executive Director CareerVillage.org @jaredchung @careervillage
  • 2. Motivation for this project • Career advising / career guidance is frequently-used • Volunteer-based advising / mentoring is common • Limited capacity, makes scaling difficult 2 @jaredchung @careervillage
  • 3. Case Study: CareerVillage.org • US-based nonprofit, founded 2011 • Online career advising via micro-mentoring • Emphasis on youth • 7 Million people • 190 countries • 125,000 mentors • 3,500 educators 3 @jaredchung @careervillage
  • 4. Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 5. Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage Education, Nonprofit, and Public Sector Partners 19 30 81 70 0% 20% 40% 60% 80% 100% Students Questions Classrooms Online
  • 6. Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 7. Employer Partnerships Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 8. Employer Partnerships Volunteer Marketplaces LinkedIn Volunteer Marketplace Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 9. Employer Partnerships Volunteer Marketplaces Cold Outreach LinkedIn Volunteer Marketplace Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 10. Employer Partnerships Volunteer Marketplaces Cold Outreach Word of Mouth LinkedIn Volunteer Marketplace Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 11. Recruiting messaging emphasizes giving back, simplicity, and convenience Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 12. 12
  • 13. Self-paced onboarding Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 14. 14 Email Notifications Zero time commitment Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 15. 15 Personal Impact Reports Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage
  • 16. Monitor Engage Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research @jaredchung @careervillage Design
  • 17. Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research Monitor Engage Design Differentiated Privacy Only public messaging
  • 18. 722,151 reviews 2-5% flagged 97 mods Fifteen 10K mods Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research Monitor Engage Design
  • 19. Mentees Self-Serve Excess Mentors Large Scale Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research
  • 20. Mentees Self-Serve Excess Mentors Large Scale Supply / Demand KPIs: • Answer Rate • Answers-per-question • Answered within 72 hours Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research
  • 21. Mentees Self-Serve Excess Mentors Large Scale Supply / Demand KPIs: • Answer Rate • Answers-per-question • Answered within 72 hours Data: By Occupation JobCorps: Indiana Theme Report, January 2023 Nursing One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. "What's happened to me? " he thought. It wasn't a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table - Samsa was a travelling salesman - and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer. Gregor then turned to look out the window at the dull weather. Drops Access to the Internet The following themes have emerged as being significantly represented based on the distribution of questions and/or reads for the population being studied. One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. "What's happened to me? " he thought. It wasn't a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table - Samsa was a travelling salesman - and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer. Gregor then turned to look out the window at the dull weather. Drops JobCorps: Indiana Engagement Report, January 2023 Overview One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. Educator Activity His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. "What's happened to me? " he thought. It wasn't a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. Student Activity A collection of textile samples lay spread out on the table - Samsa was a travelling salesman - and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer. Gregor then turned to look out the window at the dull weather. Drops Response Rates One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked. "What's happened to me? " he thought. It wasn't a dream. Quality Assessment His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table - Samsa was a travelling salesman - and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat JobCorps: Indiana Career Interests Report, January 2023 Local Readers of Career Information on CareerVillage.org Local Industry Professionals on CareerVillage.org Career Interest by Occupation, Questions Job Openings by Occupation Career Interest by Occupation, Reads Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx Occupation xyx 53,203 5,306 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x By Location Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights Further Research
  • 22. Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights • Atomize - Disaggregate the mentor workload. Get detailed about the mentee workload. Identify specific parts of those workloads that can be reformatted into scalable models. • Self-service and excess mentor supply unlocks a very different operating model • Integrate existing services and technology where available • Create custom tooling where necessary • Design for safety and quality from the start Further Research
  • 23. Case Study Program Recruiting Requirements Retention Safety & Quality Operations Insights • Testing these approaches in more countries and more languages • Testing how we might leverage student interest data to inform policy or practice • Research into the effects of online advising on career development outcomes Further Research
  • 25. Translation Tool We offer multi-lingual support for all of our career Q&A content through our in-app translation tool that allows users to translate and post content in any language. This tool supports translation to over 100 languages and has allowed CareerVillage to reach students in over 190 countries. CAREERVILLAGE FEATURE 25 @jaredchung @careervillage
  • 26. We partner with educational institutions, workforce boards, and educators at all grade levels to easily bring high-quality career education into classrooms. We offer: ✓ Educator Dashboard ✓ Training & Professional Development ✓ Office Hours & 1:1 Support ✓ Classroom Speakers K12 STUDENTS 26 Lesson Plans Educator Dashboard Resource Hub ✓ Curriculum (3-, 10-, and 20- hour sequences) ✓ Lesson Plans ✓ Training Videos ✓ Network of >130,000 professionals @jaredchung @careervillage
  • 27. P-TECH P-TECH students have been active on CareerVillage since we formed partnership in Fall 2022: IBM volunteers can easily connect with P-TECH students by answering their questions on CareerVillage.org. Navarro Early College H.S. in Austin, TX on 1/27 EXAMPLE QUESTIONS 230+ Students Registered 120+ Questions Posted 24 Educators Registered @jaredchung @careervillage