The Walt Disney Company acquired Marvel Entertainment for $4 billion in 2009. Disney is a large media conglomerate that owns many smaller companies, while Marvel was known for popular superhero comics that had been adapted into blockbuster films. The acquisition increased Disney's influence in the film industry by expanding its audience reach. It allowed Disney to target both male and female audiences of different ages. However, Disney does not have full ownership of all Marvel characters. The deal may also impact production schedules and quality of future Marvel films and comics.