This document discusses different types of broadcasting and how they are funded. It explains that public broadcasting is mainly funded through public TV licenses, donations, and contributions. Commercial broadcasting is funded through advertisements. Subscription channels require individuals to pay a fee to access certain channels. The main difference between these types of broadcasting is how they generate income - public broadcasting through licenses and donations, commercial through ads, and subscription through monthly fees.

1. Publicservicebroadcasting
Public broadcasting involves television, radio and other media outlets that
are mainly targeted at the public. Public broadcasting mainly gets its funding
from public TV licenses, single contributions, and donations from other
companies and organizations.
Commercial broadcasting
This is when a TV and radio programs are broadcasted are privately owned by corporate
media.
subscription channels
This is when a individual as to pay a certain fee to gain certain channels, which is
involved with the subscription’s. The main subscription has been advertised by TV
adverts magazines and other media outlets for example ‘talk talk’ and ‘virgin
media’.
The main difference with these three is the way the allarefunded for example, public
broadcasting gets there income by independent contributions and TV licenses.
Commercial gets there income by adverts that are played during the program. Subscription
channels gain there income by signing up people to join there subscription and to pay a
monthly or yearly sum to the company.

2. b) Identify the broadcasting companies in this country who are Public service
broadcasters and commercial broadcasters – explain how you know.
The main public broadcasting channels in the UK are the BBC and channel 4, these are
proven to be public broadcasting due to the programs being shown to the public giving
them amusement and giving them interest. Commercial broadcasting in the UK are ITV
and channel 5 these are more of private media outlets due to the fact that their main
mission is not to entertain the general public. They also gain there funding by
advertisements whilst public broadcasting channels gain there funding by TV licenses.
c) Compare how public service broadcasters, commercial broadcasters and subscription
channels make money from audiences
These three have different ways and methods of creating there funding. Public services
money come from TV licensees from the public also they get individual contributions
from other originations . Commercial broadcasting gets most of there funding from
adverts that are played during the break of the programs. Subscription get their
income from signing up members of the public to there company then having to pay a
monthly or yearly fee to the company.

3. d) Create a mind map with explanations of how TV companies are funded – include the
following key words with what each one means. Provide examples of TV companies that
are funded in this way.
Sponsorship:
To sponsor something is to support a person, organization, film company
or event. A different company will sponsor a film or TV program so it can
feature before the movie or TV series begins and advertise there brand
or product. They give money to the program the are sponsoring to help
them with the production of the film. An example of a sponsorship in
Rimmeal London sponsoring a TV program called ‘Made in Chelsea’. This
brand is selling beauty products aiming at young female teens this is also
so the target audience for the TV program ‘Made in Chelsea’ because of
it being watched by this cretin target audience they will become aware of
this make up brand that sponsors them.
Subscription: Subscription is when a
origination or company give
members of the public a package
deal of different channels and extras
for a set price a month. There are
many different companies that do
this but the main ones that are seen
as popular are ‘Sky’ and ‘virgin’.
Virgin are willing to sell a package
deal with selected amount of
different genre channels for an
amount of £21.50 a mouth. They
use this deal with every member
which then adds up to there
funding. Sky is willing to sell a
packaging deal which is HD for 32
pounds a month.
How are TV
companies
funded?
Advertising: Advertising is another way
for companies to gain income. When a
program is shown there is always a break
in the program then there is a space
which adverts are used. Companies pay
the TV company to play and show there
products on their air time, they do this
because of the target audience that the
TV channel is aimedat so there product
can be seem by the same target audience.
TV license: A TV licenses is a license that lets a
household who owns a TV to own and watch cretin
channels in there homes and to own a TV set. Many
broadcasting companies use TV licenses to gain their
income, for example the BBC use this to gain there
funding. It is law that everyone who owns a TV
appliance or watches any channel needs a TV license.
Because TV is becoming popular in every house the
demand for TV license are becoming higher which
means the income for the government is rising.
Pay per view: This provides a service for public so they
can purchase events to view via private telecast . The
broadcaster shows the program and the same time to
everyone around the world. You can also purchase movies
and programs on the on screen TV guide. They gain there
income by providing the public with a choice of selected
movies that people pay for to watch every movie has a
set price so when a movie is paid for it goes straight to
the company

4. What would you say are the advantages and disadvantages of each type of funding – evaluate each type of funding.
http://cashplans.tvlicensing.co.uk/faqs/cee/benefits/
-License fee
Pay per View
http://articles.chicagotribune.com/1988-01-08/entertainment/8803200877_1_pay-per-view-video-store-cable-movie-Sponsorship
channels
-Subscription
-Advertising
License fee: There are many different advantages towards this scheme for the company, this is because by law you need
to pay for a T.V license to watch any types of channels and to own a T.V appliance. Watching T.V is very popular in the UK so
most people will be needing T.V license, this means that due to the large amount of people using a T.V there income is a
very large amount. A disadvantage of this is that not every one uses the TV license scheme and use other schemes like pay
per view they pay the company a set price for a movie they want, this is becoming more popular which means that they
are slowly losing money.
Pay per view: With pay per view its like renting your favorite movie at your local renting store but with more advantages. Pay per view
lets you watch your movies at a time that is convent to you it also lets you watch them without there being a return fee and a set time
for you to watch your chosen movie. Disadvantages to this is that there is a limited selection of movies to chose form due to there is
only 25 movies out a month they are also only big blockbuster films a teen chick flicks, which do not suit most audiences that use pay
per view this creates less income knowing that all target audiences are not being reached out which means less people will pay to watch
the movies.
Subscription: This scheme uses many different ways to become know to the public like different adverts on TV magazines and other media
outlets, because of there wide range of advertising they gain members of the public to join there package deals which gain a selected
amount of channels which are given to the public at a set price. Due to the advertising many people are aware of this scheme and there
deals that they join and buy there package which creates a large income for the company.
Sponsorship: An advantage of sponsorships is that they are able to keep showing what there produced is, this is because there advert is
always repeated before there sponsored program comes on. They also lead and provide the program with some of their products audiences
and become know with the product. The sponsors their funding are also more appearance for there company and product. A disadvantage
of this scheme of getting funding is that because this one company sponsors this program it is pressured to then not be against the sponsor
or advertise another sponsor so the program is limited to its ideas. If the program does go against this then the sponsors product will not
be so popular with the audience and will lose income.
Advertising: An advantage of advertising people of the same target audience due to the program being showed are then seeing this
advert selling a cretin product this then gains views and selling which then gains them funding. A disadvantage of this scheme is that if
the program does not get a large audience then adverts are not needed for this film this means that no views are shown for this advert
which means the product they are selling does not get and income from the members of the public that it needs they are then put on
late which means less adverts.