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A MEASURE
OF SUCCESS
        Celebrating Ten Years of
  Original Product Development
Our Place Ao~tea~roa
Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.
Aotea could be the name of one of the canoes of the great migration, the great magellan
cloud near the bright star Canopus in summer, a bird or even food;

Ao is a cloud, dawn, daytime, or world;
Tea white or clear, perhaps bright,
while Roa means long or tall.
http://www.teara.govt.nz/en/1966/aotearoa/1
Our Place Ao~tea~roa
Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.
Aotea could be the name of one of the canoes of the great migration, the great magellan
cloud near the bright star Canopus in summer, a bird or even food;

Ao is a cloud, dawn, daytime, or world;
Tea white or clear, perhaps bright,
while Roa means long or tall.
http://www.teara.govt.nz/en/1966/aotearoa/1
New Zealand

Aotearoa Ao~tea~roa
The land of the long white cloud

Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.
Aotea could be the name of one of the canoes of the great migration, the great magellan
cloud near the bright star Canopus in summer, a bird or even food;

Ao is a cloud, dawn, daytime, or world;
Tea white or clear, perhaps bright,
while Roa means long or tall.
http://www.teara.govt.nz/en/1966/aotearoa/1
New Zealand

Aotearoa Ao~tea~roa
The land of the long white cloud

Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa.
Aotea could be the name of one of the canoes of the great migration, the great magellan
cloud near the bright star Canopus in summer, a bird or even food;

Ao is a cloud, dawn, daytime, or world;
Tea white or clear, perhaps bright,
while Roa means long or tall.
http://www.teara.govt.nz/en/1966/aotearoa/1
Remote
New Zealand is a remote place




                                  Aotearoa
                                New Zealand
Deep
Surrounded by Ocean
Deep
Surrounded by Ocean
On its own
Not connected to a continent
On its own
Not connected to a continent
Unique
This has created a unique
             environment
Unique
This has created a unique
             environment
kereru
Birds became dominant due to a
              lack of predation
kereru
Birds became dominant due to a
              lack of predation
kakapo
Like the Kakapo, a nocturnal
            flightless parrot.
kakapo
Like the Kakapo, a nocturnal
            flightless parrot.
Kea
A highly intelligent alpine parrot
Kea
A highly intelligent alpine parrot
Kiwi
And our national symbol, the
 nocturnal flightless kiwi, the
  smallest ratite in the world.
Fragility
 Even with New Zealands low
population density we can still
    damage the environment
Fragility
 Even with New Zealands low
population density we can still
    damage the environment
Fragility
 Water quality has become a real
problem in New Zealand with the
                  primary sector.
Fragility
 Water quality has become a real
problem in New Zealand with the
                  primary sector.
No.8 Wire

              No.8 Wire
It is about being resourceful, doing
        more with less, and thinking
                          differently
No.8 Wire

              No.8 Wire
It is about being resourceful, doing
        more with less, and thinking
                          differently
Culture

Your culture is an expression of who you are, your are influenced by where you come from. It Educates your
idealogy.

Isolation finds its place;
Independance is a developed trait that was required;
Resourcefulness was a requirement.
Culture

Your culture is an expression of who you are, your are influenced by where you come from. It Educates your
idealogy.

Isolation finds its place;
Independance is a developed trait that was required;
Resourcefulness was a requirement.
Arthur Lydiard
One of the most influential Athletics
coaches of all time.
Len Lye
One of our great artists spanned
most of the art movements of the
20th century.
Len Lye



          Len Lye
          First moving colour film
Len Lye
The wind wand, one of his kinetic
sculptures realised after his death.
Peter Blake



              Peter Blake
              A great sailor, leader and
              environmentalist.
Peter Blake
The 1995 Americas Cup
Peter Blake
  Followed his love of the Ocean to
create Blakepeditions, reporting on
           the health of our Oceans
Edmund Hillary



                 Edmund Hillary
                 The quintessential New Zealander,
                 Tough, unconventional, self
                 effacing, uncompromising.
Edmund Hillary
  Building a school in Nepal
Bill Hamilton




       Bill Hamilton
Self taught engineer developed the
                  modern jet boat.
Bill Hamilton
Flat fast flowing south island rivers.
Mark Pennington




Mark Pennington
  Built the Formway Design team
            over several decades.
Mark Pennington
 Formway developed the Life and
 Generation Chairs sold in the US.
Doreen Blumhardt




               Doreen Blumhardt
               Teacher and ceramic artist who helped
               establish art education in high school.
Our place
Celebrates diversity, Independance,
                   and compassion.
Our approach to work is both a product of our place and where we are from, and our desire to think differently about what we
do and how we do it.

What do we do;
Why do we do it;
How do we work




                                                         34
Locus Research
Our approach to work is both a product of our place and where we are from, and our desire to think differently about what we
do and how we do it.

What do we do;
Why do we do it;
How do we work




                                                         34
We develop products &
take them to market.
We research, create, develop, test and deliver products to market.

85% of all products to market in 10 years;
Research underpins this performance
LCT Leadership and                                       Conference Papers/                      Industry Collaboration          Active Involvement In
      Education                                                Presentations                           and Exchanges                   Design-related Events
      (educational leadership,                                 (research/science                       (collaborative/business         (industry leadership, design
      enlightening, guiding,                                   leadership, cutting edge                leadership, strategic,          commitment/relevance, raising
      empowering, enabling)                                    research, expertise)                    cross-domain,                   awareness, spectacular)
                                                                                                       knowledge sharing)


METHODS OF GROWTH Branches And Leaves Individual Specialties, Leading Projects

                                                                                  Integration through diversity
OFFERING Main Trunk


                                                                                 PRODUCT DEVELOPMENT
                                                                                          Systems focused

                                                                        Working with businesses from different sectors and sizes


                                                          Product                   Brand         Business            Sustainability
                                                         specialists                aware          savvy                 experts

FOUNDATI
FOUNDATION Roots Company Ethos
           Root

                                                            The belief that accountability does not inhibit creativity

         Applied Research                                     Tranparent and                         Established Commitment            Originality
         (empathy and                                         Evidential Processes                   To Sustainability                 (Creativity, independance,
         perceptiveness,                                      (authenticity, analytics,              (integrity, experience,           insight)
         understanding                                        process, rigour,                       focus)
         method)                                              benchmarking)
The Generalist
It is necessary to have a wide range of skills to develop products in New Zealand. This
lack of specialisation is not a substitute for knowledge in particular areas but pushes you
to learn more about the whole process.

Isolation means you just need to do it;
Self Reliance no one else will do it for you.
Common Skills we apply through the delivery of all of our work



  Research                                  Develop                                     Manage




Product & Service        Brand & Graphic              Life CycleThinking             Business/Commercial


                           The areas we actively integrate in our workflow
The Environment         Raw materials & energy
SYSTEM UNDER ANALYSIS




                                                                     agement




                                                         Waste Man
                        Emissions to air, land & water
The product system
Defines all the important aspects of the product
1. What is the ‘core function’ of the product (describes it as a service);
2. Who the users, customers, stakeholders, and influencers;
3. What the product requirements are;
   a. Customer;
   b. User;
   c. Stakeholder;
   d. Technical;
4. What the product life cycle and interactions are ;
5. How it is intended to be produced (materials and processes).
Product Development Process

a life cycle perspective
The product development process as illustrated through
the life cycle of a native Kauri tree

Kauri forests are among the most ancient in the world. The antecedents of the
kauri appeared during the Jurassic period (between 190 and 135 million years
ago). Although the kauri is among the most ancient trees in the world, it has
developed a unique niche in the fores




research                                        idea                                            prototype                          production                      to market                                         in market
seed                                            developed seed                                  seedling                           sapling                         ricker                                            mature kauri
The seed of the magestic Kauri is dispersed     If the seed finds itself in dry but cool         As a seedling they will develop    The young sapling bristles      After 50 years or more the trees will reach the   The final size of a Kauri is often
after pollination by the wind travelling a      conditions and isn’t deposited too              oblong shaped green or reddish     up a and grows a spiky          forest canopy. The tree will slow it’s upward     determined by it’s conditions, but can
distance of up to 1.5 km before settling        deeply or eaten by insects or birdlife it       borwn leaves quickly dependnig     coat developing at a rate of    streak and start to broaden and develop           grow upwards of
ideally in the cool moist foliage under the     will germinate and shed it’s coat after         on how much direct sunlight they   approximately 10-25cm a year.   the iconic crown it is well known for. During     30-40 metres high and several metres
Manuka tree. The Kauri seeds special            35 days. Kauri seeds have bee known             are exposed too.                                                   this time it will also start to shed the lower    wide. Kauri can survive for thousands of
wing like form helps to carry it far from the   to develop on fallen trees or even in the                                                                          branches in a process called abscission           years the oldest in New Zealand being
parent tree allowing it to grow gradually and   litter at the base of the parent tree, a very                                                                      leaving the trunk free of knots to become         estimated at between
broaden over decades.(Stewart, Kauri, 2008)     hardy habitat.                                                                                                     what’s known as ‘poles’ or ‘rickers’.             1200-1500 years.
our framework
Our work has evolved from a series of frameworks covering individual disciplines to a unified
development structure.

not a prescriptive process for development;
a descriptive framework to deliver consistently.
Discovery               PDS                  Technical Development                            Commercialisation
PHASE 01             PHASE 02            PHASE 03                 PHASE 04                          PHASE 05
01 Planning         02 Research          03 Concept         04 Embody & Detail                   Commercialise

PLAN & CLARIFY   FOUNDATION RESEARCH   DEVELOP CONCEPTS   IDEA EMBODY & PRE PRODUCTION           SALES & MARKETING


                 Defined Project
                                       Scoped Technical                   Principle      Final Design
                 & Research
                                       Development                        Solution       & Transfer
TASK SEQUENCE




                Planning                                            Research                                                                                                                                    Communicate
                PLAN & CLARIFY                                      RESEARCH                                         SPECIFY                                            SCOPE                                   COMMUNICATE

                Into the industry product context and market        Technical                                        Should define the following:                        Plan                                    Present
                conditions that drive sales in the product
                                                                    Define technical performance requirements
                category. This is deliberately broad to establish                                                    Goals                                              Cost                                    Discuss
                                                                    and other technical factors such as Standards.
                connections between the consumer, the
                product, the market and the distribution and                                                         Range
                sale of the product.
                                                                    Consumer                                                                                            Resource                                Assess
                                                                    Define the consumer and market trends to
                The Project                                         understand where the product category is         Performance                                        Risk                                    Review
                                                                    moving and identify design opportunities.
                The Product                                                                                          Programme                                          Payback                                 Conclusions
                                                                    Economic
                The Company                                         Define the price points and margins along with    Product Strategy                                                                           Decision
                                                                    other economic factors.

                The Market                                                                                           Market Strategy
                                                                    Environmental
                                                                    Define product sustainability in the context of
                The Consumer                                        the product category using initial tool sets.
DELIVERABLES




                CLARIFICATION                                       RESEARCH                                         DEFINITION                                         SCOPE                                   COMMUNICATION

                Defined Project and its Objectives.                  Define Customer Requirements.                     Set Design Goals/Objectives.                       Project plan.                           Present the Documented PDS for review.
                Define and outline the Product, Service, or          Define Technical Requirements.                    Define intended product item/range.                 Risk Assessment and Management.         Management review and clarification.
                System.                                             Define Intended markets, investigate drivers      Set Performance Goals.                             Financial Assessment (ROI, IRR, NPV).   Assessment of the project viability. v
                Detail Company Specific Information.                 and product positioning.                         Set Technical Targets.                             Resource Requirements.                  Decision to proceed, request further
                Define the Markets.                                  Investigate competing product price points,      Define testing & development programme.             Provisional Costing.                    information or to stop.
                Identify the primary consumers/users.               performance levels and general attributes.       Define Product Life Cycle/Product System in
                                                                    Document Resource and/or material and            relation to user groups.
                                                                    production factors.                              Define Product Functional Unit.
                                                                    Investigate Intellectual Property landscape.     Define Product implementation strategy.
                                                                    Investigate distribution and Supply Chain        Define the proposed market entry strategy.
                                                                    aspects.                                         Establish enviornmental characteristics/targets.
                                                                    Investigate Environmental Aspects and
                                                                    Impacts.
                                                                    Research relevant standards and compliance
                                                                    issues for target markets.
TASK SEQUENCE



                Plan                     Research & Generate                                        Concept                            Embody                                                           Commercialise
                PLAN & CLARIFY           RESEARCH                      CREATE                       DEVELOP CONCEPTS                   EMBODY & TEST                 DEFINE & RESOLVE                   DOCUMENT & PRODUCTIONISE

                Clarify                  Research                      Generate                     Isolate & Identify                 Develop                       Test                               Specifications
                Company                  Technical                     A wide variety of possible   Opportunities with the product     The product system &          Test system & technology,          Develop detailed specifications for manufacture
                Industry Sector          Consumer                      system solutions             system. Identify key streams for   technology. Embody ideas      through external ‘Method of
                Product & Service        Economic                                                   downstream development             functionally & structurally   Limits’ trial with end consumers   Transfer
                Target Markets           Environmental                 Communicate                                                                                                                      System & Technology into the supply chain
                                                                       The ideas in a coherent      Search & Combine                   Select & Make                 Evaluate
                Define                    Specify                       manner to all key            Across all streams for dominant    Prototype system &            Results & establish final           Troubleshoot
                Goals & Vision           Vision & Objectives           stakeholders                 themes and ideas. Review           technology with effective     amendments                         Areas where specifications and assemblies
                Reporting                Structure & Scope                                          key ideas and where possible       function for testing &
                Key Stakeholders         Outline & Deliverables        Assess                       combine critical streams           evaluation                    Resolve                            Sign Off
                Funding Mechanism        Users & Stakeholders          The ideas and stakeholder                                                                     Final design specifications         All pre-production samples against specifications
                Project Champion         Customer Requirements         feedback and document        Evaluate                           Refine                         Documents for final costing
                                         Technical Requirements        for approval to proceed      Each potential solution against    And improve system &
                                         Materials & Processes                                      established criteria and scope     technology for consumer       Approve
                                         Manufacturing & Suppliers                                  outlined in the PDS document       evaluation and testing.
                                         Supply Chain & Distribution                                                                                                 Final system & technology and
                                                                                                                                       Evaluate against criteria     specifications to proceed to
                                         Sales & Marekting                                                                             established in the PDS
                                          Product offer                                                                                                              commercialisation
                                                                                                                                       document
                                          Commuication Strategy
                                          Pricing Structure
                                         Std’s,Compliance & Testing
                                         Life Cycle Management
                                         Risk & Management

                                         Scope
                                         Plan
                                         Estimate
                                         Resource
                                         Return
DELIVERABLES




                PROJECT                  PDS PROCESS &                 GENERATE &
                                                                                                    KEY IDEAS DEFINED                  IDEAS REALISED & TESTED                                          PRODUCTION
                CLARIFICATION            DOCUMENT                      COMMUNICATE

                Prepare PDS propsal      Project Development           Capture all ideas            Concept Development                Embodiment Design             Full system testing.               Pre-Production Trials.
                to scope first stage      Specification.                 generated.                   Exploration.                       Specification.                 Full validated costing &           All technical specifications released to supply
                of project research to    Project Plans & Outlines.    Document full range of       Document the critical solution     Functional prototypes.        Breakdowns.                        chain.
                validation.               Detailed Cost Projections.   ideas covered.               streams for consideration.         Preliminary Performance       Final Approved Design &            QC and Approve all masters and approve all final
                Approve the Project       Defined Project Structure.    Assess Ideas Objectively.    Evaluate and select the key        Testing.                      Specification.                      Pre-Production for product.
                Development and           Risk Assessment.             Communicate to key           idea(s) to enter embodiment.       Consumer Evaluation &         Approve final supply chain.
                Validation phase.        Review project & approve,     stakeholders.                                                   Testing.
                                         amend or reject proposed
                                         outline.
Discovery                         PDS                             Concept              Embodiment/Detail                              Commercialisation



 PDS RESEARCH                                                        TECHNICAL DEVELOPMENT                                          COMMERCIALISATION


      R&D Strategy                                                      Research & Development                                            Product Evaluation
 Opportunity & Business Case                                                 Develop Core Products                                    Product Assessed by Distributors
                                        Secure Early                                                              Tech
                                         Distributor                                                             Transfer
 Foundation Research                    Approach prospective                     Certification                  Commercialisation            Product Trial
 Initial Research Investigation         distributors & present          Product Certification & Accreditation     Entry Phase       Product Trial carried out by Distributor
                                        vision for early buy in


                                                                                                                                         License Agreements
                                                                                                                                          HoA & Supply Agreements



                                                                                                                                              Tech Transfer
                                                                                                                                       Transfer of Assets to Distributor




  Pitch Presentation                                                           Principal Design                                             Market Release
  Create Sales Presentation                                                 Product Range & Technology                                         Product Launch
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems

                                                  17                                                 1                                                               and software for all Locus Research projects and development.
                                                                                                                                                                     The key six areas that these are applied to are highlighted below and demonstrate how each is applied to it’s relevant field.

                   16                                                                                                                2                               This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process
                                                                                                                                                                     for both Locus Research staff and their clients.




                                                                                               rifying
                                                          & Life C
                                                             Sustain Thinking




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                                   Tra




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                                                                   ycle
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                                                                                                                                                                     Design Process                                                       Filing Structure




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                                                                      ability




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                                                                                                            Do
                 les                                                                                                                          e                       1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17          1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17
                                                                                                                                           nc
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                                                 ca

                           M                                                                                                                                         Our design process employs the first six categories of the            Each number of the 17 values above represents a category
                            ar                                                                                                       &
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                                 ke




                                                                                                       arc
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14                                                                                                                           tio
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                                    ting                                                                                   a                                         development process used consistently throughout                     we apply to our filing system as outlined in the diagram.




                                                                                                   se
                                                                                                                        Ide                                          everything we do. This continuity ensures out designs fully          This filing structure is also applied within Basecamp for


                                                                                                 Re
      Busi                                                                                                                                            tail
          ness
                   Deve                                                                                                                        t & De                conceptualise a wide range of options resulting in highly            easy file and information sharing with clients.
                           lopm                                                                                              odi         men                         resolved and functional outcomes.
                                         ent                                                                             Emb


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                                                                                                                                                  in             5   Commercialisation
                                                                                                                                                                      1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17
                                                                                                                                                                                                                                          Timekeeping
                                                                                                                                                                                                                                           1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17
                               g ram                                                                                             &C
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                                                                                                                                                                     We employ the second half of the process structure to our            Through the use of internal timekeeping journals and the
                                                   s




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         Co                                                                                                                                                          commercialisation phase. The production of sales collateral          online Harvest time management resource we plan and
                                          ion




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 12                                                                                                                                                          6       and development of assets are created and filed under this            record time spent on different aspects of a project divided
                                                        Pac
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                                                                                                                                                                     system for consistent application across the board.                  into the filing structure categories.
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        11                                                                                                                                        7                  Management                                                           Invoicing
                                                                                                                 tion
                                               Prin




                                                                                                                                                                      1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17          1   2   3   4   5   6   7   8   9   10 11 12 13 14 15 16 17


                                   10                                      9                                       8                                                 The management of any given project is featured in a
                                                                                                                                                                     number of key steps from the full development process.
                                                                                                                                                                                                                                          Once time has been recorded against a project using the
                                                                                                                                                                                                                                          Harvest timekeeping system. These categories are also
                                                                                                                                                                     All relevant information in filed within these categories from        evident in our invoicing as clients can connect what
                                                                                                                                                                     our internal filing system through to our invoicing and               elements of a project have been worked on through these
                                                                                                                                                                     timekeeping software and documentation.                              references outlined in the invoices sent out.
Our work
These are examples of some of our work illustrating how we put these ideas and approaches into practice.

Research underpins each development;
Insight is generated from our understanding;
Delivery of a complete product solution.
Circadian
Development of a fundamentally
new sleep system
Cortex
Development of a Pre-Finished
Weatherboard Cladding System
Prototyping
Curve
Development of a Surfboard
Travel System
Prototyping image
Encircle
Development of a Non-Invasive
Compression Therapy
GetSorted
Development of a Wardrobe and
Home Storage System
Hip Fit
Development of a Fall Protection
and Prevention System.
Innovation Consulting
Since we first started we have worked on programs for advocacy, not for profit tackling issues we
believed in or have a passion for.

Six Lenses for Innovation
Understand innovation within your business
The Art of Product Development
Learning about the whole development process
Cross company review
       Isolate the issues
          Seek solutions
  Six Lenses for Innovation is a process developed by
       Locus Research to help companies review and
assess the performance of their product development
          and commercialization process or program.
Identifying Winning Products
Successful product Development
          Creating Market Value
 The Art of Product Development is a three part capability development
       workshop series designed to help companies become better at
               developing new products and delivering them to market.
Open Acts
Since we first started we have worked on programs for advocacy, not for profit tackling issues we believed in
or have a passion for.

Metaform sustainable materials & design;
Design room craft and design to an audience;
Life cycle thinking workshop series;
SPD guide for the designers institute;
YIA young innovator awards;
Metaform
Sustainability, Material Technology
and Design.
Design Room
Leveraging New Zealand Design,
Craft and Creativity
Life Cycle
Thinking Series
Encouraging the uptake of Life
Cycle Thinking, Management, Tools
and Approaches.
Sustainable
Design
Providing guidance, inspiration and
motivation to improve the
understanding of sustainable
design
Young Innovator
        Awards
 Inspiring high school students
Young Innovator
        Awards
 Inspiring high school students
10 Years distilled
What have we learnt over the course of ten years, what is important and what are the things which define and
differentiate us from others.

Integrity in what you do;
Defined Ethos to guide your direction;
Going beyond just your own work;
Integration helps to create better products;
Operations is not just for factories;
nov                                                                                                                jan
                                                                                                                                                                   2012


  2012                                                Aug                                                      Feb                                                     Aug                                                  July                                                  Jan
Mar                                                   GetSorted Wardrobe & Storage System                      Blythe Rees-Jones travelled to the Italian merino   2011The Locus Research developed Curve Surfboard         Transition research investigation into sports         Scion commissioned Locus to undertake research
Locus turned 10 years old.                             released nationwide in Australia.                        supply chain as the Bella Merino Ambassador.            Travel System product won silver at the Best         and equipment future direction completed.            into exterior cladding, resulting in the successful
                                                      May                                                      Rogier Simons joined Locus                               Awards in the consumer product category.            Feb                                                   Guardian exterior cladding study. This became
   2011                                               Locus Research presented in the                           Research as senior designer.                       2010
                                                                                                                                                                       Legacy Hold Taapa product won bronze at              Blythe Rees-Jones visited ISPO                        the template for the first ‘Product Development
Dec                                                    Sustainable 60 Seminar Series.                          Jan                                                      the Best Awards in the Furniture category.           international sports and equipment fair              Specification’ (PDS) that Locus produces.
Delloch Hip Protector launched into the market.       March                                                    Coast New Zealand and Locus Research                    June                                                  in Munich to further his research.                      2003
Oct                                                   Locus Research sponsored the first Life Cycle              created the Louis Vuitton Pacific Series lounge     2009
                                                                                                                                                                       Locus Research had three finalists selected
                                                                                                                interiors with Verda, Pollen and Essenze.               for the Best Awards: Telecom5up by                     2004                                               Aug
‘Success Grows on Wooly Backs’ article                 Management Conference in New Zealand.                                                                                                                                                                                      Ryder Meggitt, graduate from Glasgow University
 featured Prolan new Lanolin lubricant.               Young Innovator Awards launched                          Locus Research opened Studio Sixbee in                   Kylie Baker (student), Taapa (furniture),           Oct
                                                                                                                Ponsonby, Auckland. Vicky Teinaki joins the             and Curve Surf (consumer product).                  Urbis magazine featured Locus Research and             Design Engineering course, joined Locus for a
Sept                                                   in the Bay of Plenty.                                                                                       2008                                                                                                            9-month internship in sustainable product design.
                                                                 oct                                            Locus Research team as an interaction designer.                                                              a design approach with new materials.   feb
Blythe Rees-Jones joined the board of the             Feb                                                                                                               2006                                                                                                      July
 Designers Institute of New Zealand.                  Vicky Teinaki attended ‘IXD 10’ in Georgia, US.             2008                                                                                                      Aug-Oct
                                                                                                                                                                     Nov                                                    Locus Research undertook the development              Neil Tierney, graduate from Glasgow
Aug                                                      2009                                                  Dec                                                   Locus Research Transform proposal accepted              and project management of the Bombay                  University Design Engineering course,
                                                                                                                                                                 2007
Blythe Rees-Jones judged the Best                                                                              Design leader Blythe Rees-Jones was selected           by the board of Textiles New Zealand.                  Sapphire Design Room at Air New Zealand               joined Locus for an internship in sustainable
 Awards: Product section.                             Dec                                                       to be the 2009 Bella Merino Ambassador.                                                                                                                            product design and completed the
                                                      Locus Research named Overall                                                                                   Sept                                                    Fashion Week with great success.
Jun                                                                                                            Nov                                               2006Blythe Rees-Jones awarded a                                                                                   Circadian System Life Cycle Analysis.
                                                       Exemplar (Small Business) in the                                                                                                                                     Sept
Dr. Wayne Mapp, Minister for Research Science          Fairfax Media/PricewaterhouseCoopers                    Timothy Allan travelled to Ireland to present at       professional membership to DINZ.                      Blythe Rees-Jones joined Lightweight                  June
 and Technology visited Locus Research Studio.         Sustainable 60 Challenge.                                ‘Re-Form 08’ on Life Cycle Thinking. He attended     Aug                                                     Medical for a reciprocal internship in               Metaform03 exhibition premiered at the Auckland
May                                                                                                             and visited:                                         Timothy Allan appointed as a judge                      Glasgow and London for nine months.                   Museum (June-Sept03) with a follow on
                                                      Nov                                                       1.Michael Braungart’s Nutec conference;          2005                                                                                                              exhibition at the Dowse (Nov03-Jan04).
Locus teamed up with Motovated Design                 Locus Research appointed to MFE Product                                                                         for the sustainable product design                    Aug
 & Analysis for the first ‘Successful                                                                            2.TU Delft (Holland) DFS department;                  award for the 2006 Best Awards.                                                                             Mar
                                                       Stewardship Assessors panel.                             3.Milano Polytech, Ezio Manzini;                                                                            Timothy Allan appointed the external design
 Product Development Seminar’.                        Principal Timothy Allan presented ‘Design for a                                                                June                                                    director of Legacy Timber Ltd to assist in the       ID Graduate Jared Mankelow joined Locus.
                                                                                                                4.Frog Design, Milan;                            2004
Apr                                                    Sustainable World’ at World Usability Day.               5.Therefore Design, London;                          Karoline Jonsson, a design engineering                  development of new product for market.                 2002
Locus featured on AMP – Growing                       Oct                                                       6.Onzo, London;                                       intern from Chalmers University, and graphic          July
 Business on TVOne.                                                                                                                                                   designer Ailie Rundle joined the Locus team.                                                               Oct
                                                      Encircle Medical Devices reached the semi-finals           7.Lightweight Medical, Glasgow.                                                                             Locus Research established a formal                  Jeeves Table selected & exhibited at Interiuer02 in
Encircle won a Medical Design Excellence               in the New Zealand ‘Focus on Health’ Challenge.                                                           2003May                                                     alliance with Tim Grant, associate director
 Award (MDEA) in the US.                                                                                       Jun-Aug                                                                                                                                                            Belgium (Kortrijkt), Design for Europe competition.
                                                      Locus Research completed the ‘Building                   Locus Research co-hosted the Life Cycle               Timothy Allan gave a lecture on                         of the RMIT Centre for Sustainable Design
Mar                                                    Blocks of Sustainable Design’                                                                                  Sustainable Product Design for Otago                   and director of Life Cycle Strategies.              Aug
                                                                                                                Thinking Series held at Unitec, Auckland.                                                                                                                        ID Graduate Blythe Rees Jones joined
Encircle selected as a finalist in the DuPont                                                                                                                          University and Otago Polytechnic.                     Locus Research gained a formal alliance with
 Australasian Innovation Awards.                  septSept                                                     Locus Research and Scion co-sponsored
                                                                                                                                                                     Locus Research started the collaborative project        Lightweight Medical Ltd (UK) to undertake        mar Locus; Blythe was awarded Best Young
                                                      Cortex Exterior Cladding System for Pacific Wood           the Sustainable Design and Innovation                                                                                                                             Product Design at Best Awards 2001.
Feb                                                    Products won silver at the Best Awards in the            award for the SBN Awards. Timothy Allan               Compass investigating the US market for major          collaborative research and commercial work in
Jono Jones joined the Locus team                       non-consumer category and was one of only two            and Trevor Stuthridge judged finalists.                forestry companies Panpac and Tenon.                   the area of sustainable product development.        May-June
 on a design internship.                               finalists for the Sustainable Product Design Award.                                                            April                                                  June                                                 Locus established Metaform03 concept and
                                                                                                               Feb                                                                                                                                                                developed the exhibition and competition
‘Advances in Therapy’ medical paper published         Drybase won bronze at the Best Awards                    Curve Surf exhibited as a finalist at                  Report into the European context of                    Timothy Allan appointed as advisor to the
 on Encircle Compression Therapy.                      in the non-consumer category.                                                                                  Sustainable Product Design completed                   London Sustainable Design Collective.                format, including the procurement of major
                                                                                                                renowned sporting fair ISPO.                                                                                                                                      sponsors Carter Holt Harvey and Prodesign.
                                                      Aug                                                      Locus Research committed to the establishment          for the Ministry for the Environment.                 Simple Vision range launched
   2010                                                                                                                                                                                                                      at EON Design Centre.                               Mar
                                                      Cortex awarded Sustainable Design and Innovation          of a Life Cycle Thinking studio course at Unitec        2005
Dec                                                    category for central and southern areas in the NZI       with Hothouse director Dr. Cris de Groot                                                                    May                                                  Timothy Allan established a design
Engineer Chris Brown rejoined Locus design             National Sustainable Business Network Awards.                                                                 Nov                                                    Circadian Living System selected as one               company that will specialise in the area
 team to work on the Delloch Hip Protector.                                                                    Jan                                                   Simple Vision range released into New                                                                        of Sustainable Product Design.
                                                      Locus organised Tom Sutton, GM                           Locus Research relocated to new premises                                                                      of only 13 finalists for all categories in the
Oct                                                    Frog Milan, to speak at AUT on the                                                                             Zealand stores nationwide with a                       Dupont Australasian Innovation Awards
                                                                                                                at ‘Studio Mauao’ at the base of Mount                great response from consumers.
‘Bay Innovators Pile up the Design Awards’             development of medical devices.                          Maunganui, 100 meters from the beach.                                                                        in Melbourne from more than 90 entries.
 article in the Bay of Plenty Times about             Vicky Teinaki attended ‘UX Australia’.                                                                         Oct                                                     Timothy Allan flew to Melbourne for the
 the Locus Research design team.                      May                                                         2007                                               Timothy delivered ‘Life Cycle Thinking’ paper           awards met Australian Minister for Science
‘Making Products Better by Design’ article by Yoh     Principal Timothy Allan travelled to Asia to             Nov                                                    at the sustainable business conference                 and Dupont Australasia managing director.
 Kar Lee on Locus Research and how we work.            speak on Life Cycle Thinking in Shanghai                Transform Project was successfully concluded           for the Sustainable Business Network.                 April
Encircle & Forester appeared on Campbell               and Beijing at Impressions Symposium for                 with all six finalist companies awarded funding.      Sept                                                   Simple Vision awarded highly commended
 Live with Blythe Rees-Jones.                          Fortune 500 company Avery Dennison.
                                                                  aug                                                                                                Josh Astill joined Locus to undertake research in       at Designex04 in Sydney.
                                                                                                               Oct                                                                                                                                                   apr
Encircle won silver at the Best Awards                Timothy Allan spoke at Phillips Hong                                                                            Sustainable Product Design at TU Delft in Holland,    Timothy Allan completed experimental Life
 & Forester awarded bronze.                                                                                    Tony Clifford, President of PMA, presented
                                                       Kong Design Studio on Life Cycle                         Compass findings to the PMA delegates.                 co-funded by the Ministry for Environment.             Cycle Analysis for UK based BEP (Business
Sept                                                   Thinking and visited Dell in Taiwan.                                                                                                                                  Environment Partnership) in collaboration
Timothy Allan made a Fellow of the Designers                                                                                                                                                                                 with Lightweight Medical Devices (UK).
 Institute of New Zealand (DINZ).




                                                                                                        july                                                                                                               may




                                                                                                                                                                     june

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A Measure of Success

  • 1. A MEASURE OF SUCCESS Celebrating Ten Years of Original Product Development
  • 2. Our Place Ao~tea~roa Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa. Aotea could be the name of one of the canoes of the great migration, the great magellan cloud near the bright star Canopus in summer, a bird or even food; Ao is a cloud, dawn, daytime, or world; Tea white or clear, perhaps bright, while Roa means long or tall. http://www.teara.govt.nz/en/1966/aotearoa/1
  • 3. Our Place Ao~tea~roa Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa. Aotea could be the name of one of the canoes of the great migration, the great magellan cloud near the bright star Canopus in summer, a bird or even food; Ao is a cloud, dawn, daytime, or world; Tea white or clear, perhaps bright, while Roa means long or tall. http://www.teara.govt.nz/en/1966/aotearoa/1
  • 4. New Zealand Aotearoa Ao~tea~roa The land of the long white cloud Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa. Aotea could be the name of one of the canoes of the great migration, the great magellan cloud near the bright star Canopus in summer, a bird or even food; Ao is a cloud, dawn, daytime, or world; Tea white or clear, perhaps bright, while Roa means long or tall. http://www.teara.govt.nz/en/1966/aotearoa/1
  • 5. New Zealand Aotearoa Ao~tea~roa The land of the long white cloud Aotearoa is made up of either two or three words, Aotea and roa or Ao tea and roa. Aotea could be the name of one of the canoes of the great migration, the great magellan cloud near the bright star Canopus in summer, a bird or even food; Ao is a cloud, dawn, daytime, or world; Tea white or clear, perhaps bright, while Roa means long or tall. http://www.teara.govt.nz/en/1966/aotearoa/1
  • 6. Remote New Zealand is a remote place Aotearoa New Zealand
  • 9. On its own Not connected to a continent
  • 10. On its own Not connected to a continent
  • 11. Unique This has created a unique environment
  • 12. Unique This has created a unique environment
  • 13. kereru Birds became dominant due to a lack of predation
  • 14. kereru Birds became dominant due to a lack of predation
  • 15. kakapo Like the Kakapo, a nocturnal flightless parrot.
  • 16. kakapo Like the Kakapo, a nocturnal flightless parrot.
  • 17. Kea A highly intelligent alpine parrot
  • 18. Kea A highly intelligent alpine parrot
  • 19. Kiwi And our national symbol, the nocturnal flightless kiwi, the smallest ratite in the world.
  • 20. Fragility Even with New Zealands low population density we can still damage the environment
  • 21. Fragility Even with New Zealands low population density we can still damage the environment
  • 22. Fragility Water quality has become a real problem in New Zealand with the primary sector.
  • 23. Fragility Water quality has become a real problem in New Zealand with the primary sector.
  • 24. No.8 Wire No.8 Wire It is about being resourceful, doing more with less, and thinking differently
  • 25. No.8 Wire No.8 Wire It is about being resourceful, doing more with less, and thinking differently
  • 26. Culture Your culture is an expression of who you are, your are influenced by where you come from. It Educates your idealogy. Isolation finds its place; Independance is a developed trait that was required; Resourcefulness was a requirement.
  • 27. Culture Your culture is an expression of who you are, your are influenced by where you come from. It Educates your idealogy. Isolation finds its place; Independance is a developed trait that was required; Resourcefulness was a requirement.
  • 28. Arthur Lydiard One of the most influential Athletics coaches of all time.
  • 29.
  • 30. Len Lye One of our great artists spanned most of the art movements of the 20th century.
  • 31. Len Lye Len Lye First moving colour film
  • 32. Len Lye The wind wand, one of his kinetic sculptures realised after his death.
  • 33. Peter Blake Peter Blake A great sailor, leader and environmentalist.
  • 34. Peter Blake The 1995 Americas Cup
  • 35. Peter Blake Followed his love of the Ocean to create Blakepeditions, reporting on the health of our Oceans
  • 36. Edmund Hillary Edmund Hillary The quintessential New Zealander, Tough, unconventional, self effacing, uncompromising.
  • 37.
  • 38. Edmund Hillary Building a school in Nepal
  • 39. Bill Hamilton Bill Hamilton Self taught engineer developed the modern jet boat.
  • 40. Bill Hamilton Flat fast flowing south island rivers.
  • 41. Mark Pennington Mark Pennington Built the Formway Design team over several decades.
  • 42. Mark Pennington Formway developed the Life and Generation Chairs sold in the US.
  • 43. Doreen Blumhardt Doreen Blumhardt Teacher and ceramic artist who helped establish art education in high school.
  • 44. Our place Celebrates diversity, Independance, and compassion.
  • 45.
  • 46. Our approach to work is both a product of our place and where we are from, and our desire to think differently about what we do and how we do it. What do we do; Why do we do it; How do we work 34
  • 47. Locus Research Our approach to work is both a product of our place and where we are from, and our desire to think differently about what we do and how we do it. What do we do; Why do we do it; How do we work 34
  • 48. We develop products & take them to market. We research, create, develop, test and deliver products to market. 85% of all products to market in 10 years; Research underpins this performance
  • 49.
  • 50. LCT Leadership and Conference Papers/ Industry Collaboration Active Involvement In Education Presentations and Exchanges Design-related Events (educational leadership, (research/science (collaborative/business (industry leadership, design enlightening, guiding, leadership, cutting edge leadership, strategic, commitment/relevance, raising empowering, enabling) research, expertise) cross-domain, awareness, spectacular) knowledge sharing) METHODS OF GROWTH Branches And Leaves Individual Specialties, Leading Projects Integration through diversity OFFERING Main Trunk PRODUCT DEVELOPMENT Systems focused Working with businesses from different sectors and sizes Product Brand Business Sustainability specialists aware savvy experts FOUNDATI FOUNDATION Roots Company Ethos Root The belief that accountability does not inhibit creativity Applied Research Tranparent and Established Commitment Originality (empathy and Evidential Processes To Sustainability (Creativity, independance, perceptiveness, (authenticity, analytics, (integrity, experience, insight) understanding process, rigour, focus) method) benchmarking)
  • 51.
  • 52. The Generalist It is necessary to have a wide range of skills to develop products in New Zealand. This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process. Isolation means you just need to do it; Self Reliance no one else will do it for you.
  • 53. Common Skills we apply through the delivery of all of our work Research Develop Manage Product & Service Brand & Graphic Life CycleThinking Business/Commercial The areas we actively integrate in our workflow
  • 54.
  • 55. The Environment Raw materials & energy SYSTEM UNDER ANALYSIS agement Waste Man Emissions to air, land & water
  • 56. The product system Defines all the important aspects of the product 1. What is the ‘core function’ of the product (describes it as a service); 2. Who the users, customers, stakeholders, and influencers; 3. What the product requirements are; a. Customer; b. User; c. Stakeholder; d. Technical; 4. What the product life cycle and interactions are ; 5. How it is intended to be produced (materials and processes).
  • 57. Product Development Process a life cycle perspective The product development process as illustrated through the life cycle of a native Kauri tree Kauri forests are among the most ancient in the world. The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago). Although the kauri is among the most ancient trees in the world, it has developed a unique niche in the fores research idea prototype production to market in market seed developed seed seedling sapling ricker mature kauri The seed of the magestic Kauri is dispersed If the seed finds itself in dry but cool As a seedling they will develop The young sapling bristles After 50 years or more the trees will reach the The final size of a Kauri is often after pollination by the wind travelling a conditions and isn’t deposited too oblong shaped green or reddish up a and grows a spiky forest canopy. The tree will slow it’s upward determined by it’s conditions, but can distance of up to 1.5 km before settling deeply or eaten by insects or birdlife it borwn leaves quickly dependnig coat developing at a rate of streak and start to broaden and develop grow upwards of ideally in the cool moist foliage under the will germinate and shed it’s coat after on how much direct sunlight they approximately 10-25cm a year. the iconic crown it is well known for. During 30-40 metres high and several metres Manuka tree. The Kauri seeds special 35 days. Kauri seeds have bee known are exposed too. this time it will also start to shed the lower wide. Kauri can survive for thousands of wing like form helps to carry it far from the to develop on fallen trees or even in the branches in a process called abscission years the oldest in New Zealand being parent tree allowing it to grow gradually and litter at the base of the parent tree, a very leaving the trunk free of knots to become estimated at between broaden over decades.(Stewart, Kauri, 2008) hardy habitat. what’s known as ‘poles’ or ‘rickers’. 1200-1500 years.
  • 58. our framework Our work has evolved from a series of frameworks covering individual disciplines to a unified development structure. not a prescriptive process for development; a descriptive framework to deliver consistently.
  • 59. Discovery PDS Technical Development Commercialisation PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05 01 Planning 02 Research 03 Concept 04 Embody & Detail Commercialise PLAN & CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY & PRE PRODUCTION SALES & MARKETING Defined Project Scoped Technical Principle Final Design & Research Development Solution & Transfer
  • 60. TASK SEQUENCE Planning Research Communicate PLAN & CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE Into the industry product context and market Technical Should define the following: Plan Present conditions that drive sales in the product Define technical performance requirements category. This is deliberately broad to establish Goals Cost Discuss and other technical factors such as Standards. connections between the consumer, the product, the market and the distribution and Range sale of the product. Consumer Resource Assess Define the consumer and market trends to The Project understand where the product category is Performance Risk Review moving and identify design opportunities. The Product Programme Payback Conclusions Economic The Company Define the price points and margins along with Product Strategy Decision other economic factors. The Market Market Strategy Environmental Define product sustainability in the context of The Consumer the product category using initial tool sets. DELIVERABLES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION Defined Project and its Objectives. Define Customer Requirements. Set Design Goals/Objectives. Project plan. Present the Documented PDS for review. Define and outline the Product, Service, or Define Technical Requirements. Define intended product item/range. Risk Assessment and Management. Management review and clarification. System. Define Intended markets, investigate drivers Set Performance Goals. Financial Assessment (ROI, IRR, NPV). Assessment of the project viability. v Detail Company Specific Information. and product positioning. Set Technical Targets. Resource Requirements. Decision to proceed, request further Define the Markets. Investigate competing product price points, Define testing & development programme. Provisional Costing. information or to stop. Identify the primary consumers/users. performance levels and general attributes. Define Product Life Cycle/Product System in Document Resource and/or material and relation to user groups. production factors. Define Product Functional Unit. Investigate Intellectual Property landscape. Define Product implementation strategy. Investigate distribution and Supply Chain Define the proposed market entry strategy. aspects. Establish enviornmental characteristics/targets. Investigate Environmental Aspects and Impacts. Research relevant standards and compliance issues for target markets.
  • 61. TASK SEQUENCE Plan Research & Generate Concept Embody Commercialise PLAN & CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY & TEST DEFINE & RESOLVE DOCUMENT & PRODUCTIONISE Clarify Research Generate Isolate & Identify Develop Test Specifications Company Technical A wide variety of possible Opportunities with the product The product system & Test system & technology, Develop detailed specifications for manufacture Industry Sector Consumer system solutions system. Identify key streams for technology. Embody ideas through external ‘Method of Product & Service Economic downstream development functionally & structurally Limits’ trial with end consumers Transfer Target Markets Environmental Communicate System & Technology into the supply chain The ideas in a coherent Search & Combine Select & Make Evaluate Define Specify manner to all key Across all streams for dominant Prototype system & Results & establish final Troubleshoot Goals & Vision Vision & Objectives stakeholders themes and ideas. Review technology with effective amendments Areas where specifications and assemblies Reporting Structure & Scope key ideas and where possible function for testing & Key Stakeholders Outline & Deliverables Assess combine critical streams evaluation Resolve Sign Off Funding Mechanism Users & Stakeholders The ideas and stakeholder Final design specifications All pre-production samples against specifications Project Champion Customer Requirements feedback and document Evaluate Refine Documents for final costing Technical Requirements for approval to proceed Each potential solution against And improve system & Materials & Processes established criteria and scope technology for consumer Approve Manufacturing & Suppliers outlined in the PDS document evaluation and testing. Supply Chain & Distribution Final system & technology and Evaluate against criteria specifications to proceed to Sales & Marekting established in the PDS Product offer commercialisation document Commuication Strategy Pricing Structure Std’s,Compliance & Testing Life Cycle Management Risk & Management Scope Plan Estimate Resource Return DELIVERABLES PROJECT PDS PROCESS & GENERATE & KEY IDEAS DEFINED IDEAS REALISED & TESTED PRODUCTION CLARIFICATION DOCUMENT COMMUNICATE Prepare PDS propsal Project Development Capture all ideas Concept Development Embodiment Design Full system testing. Pre-Production Trials. to scope first stage Specification. generated. Exploration. Specification. Full validated costing & All technical specifications released to supply of project research to Project Plans & Outlines. Document full range of Document the critical solution Functional prototypes. Breakdowns. chain. validation. Detailed Cost Projections. ideas covered. streams for consideration. Preliminary Performance Final Approved Design & QC and Approve all masters and approve all final Approve the Project Defined Project Structure. Assess Ideas Objectively. Evaluate and select the key Testing. Specification. Pre-Production for product. Development and Risk Assessment. Communicate to key idea(s) to enter embodiment. Consumer Evaluation & Approve final supply chain. Validation phase. Review project & approve, stakeholders. Testing. amend or reject proposed outline.
  • 62. Discovery PDS Concept Embodiment/Detail Commercialisation PDS RESEARCH TECHNICAL DEVELOPMENT COMMERCIALISATION R&D Strategy Research & Development Product Evaluation Opportunity & Business Case Develop Core Products Product Assessed by Distributors Secure Early Tech Distributor Transfer Foundation Research Approach prospective Certification Commercialisation Product Trial Initial Research Investigation distributors & present Product Certification & Accreditation Entry Phase Product Trial carried out by Distributor vision for early buy in License Agreements HoA & Supply Agreements Tech Transfer Transfer of Assets to Distributor Pitch Presentation Principal Design Market Release Create Sales Presentation Product Range & Technology Product Launch
  • 63. The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems 17 1 and software for all Locus Research projects and development. The key six areas that these are applied to are highlighted below and demonstrate how each is applied to it’s relevant field. 16 2 This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients. rifying & Life C Sustain Thinking ion Tra g & Cla 15 3 tat ycle inin Design Process Filing Structure en ability um g& Plannin Sa pt c Ed Do les e 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 nc u & Co h& ca M Our design process employs the first six categories of the Each number of the 17 values above represents a category ar & tio ke arc n 14 tio 4 n ting a development process used consistently throughout we apply to our filing system as outlined in the diagram. se Ide everything we do. This continuity ensures out designs fully This filing structure is also applied within Basecamp for Re Busi tail ness Deve t & De conceptualise a wide range of options resulting in highly easy file and information sharing with clients. lopm odi men resolved and functional outcomes. ent Emb lient Liaison Manufacturin 13 Meetings & C m ing Tes ting & Supply Cha g in 5 Commercialisation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Timekeeping 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 g ram &C ign ro om &P g We employ the second half of the process structure to our Through the use of internal timekeeping journals and the s plia in De g din nce kag Co commercialisation phase. The production of sales collateral online Harvest time management resource we plan and ion Pro & Man 12 6 and development of assets are created and filed under this record time spent on different aspects of a project divided Pac ct ra gra system for consistent application across the board. into the filing structure categories. te IP ral & In mm geme & Brand Content l& Le ta e D nt llate a ga gi Di l irec t Co 11 7 Management Invoicing tion Prin 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 10 9 8 The management of any given project is featured in a number of key steps from the full development process. Once time has been recorded against a project using the Harvest timekeeping system. These categories are also All relevant information in filed within these categories from evident in our invoicing as clients can connect what our internal filing system through to our invoicing and elements of a project have been worked on through these timekeeping software and documentation. references outlined in the invoices sent out.
  • 64. Our work These are examples of some of our work illustrating how we put these ideas and approaches into practice. Research underpins each development; Insight is generated from our understanding; Delivery of a complete product solution.
  • 65. Circadian Development of a fundamentally new sleep system
  • 66.
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  • 70.
  • 71.
  • 72.
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  • 74.
  • 75. Cortex Development of a Pre-Finished Weatherboard Cladding System
  • 76.
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  • 81.
  • 82.
  • 83.
  • 85.
  • 86. Curve Development of a Surfboard Travel System
  • 87.
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  • 95.
  • 96.
  • 97.
  • 98.
  • 99. Encircle Development of a Non-Invasive Compression Therapy
  • 100.
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  • 110.
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  • 112. GetSorted Development of a Wardrobe and Home Storage System
  • 113.
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  • 118.
  • 119.
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  • 121. Hip Fit Development of a Fall Protection and Prevention System.
  • 122.
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  • 129.
  • 130. Innovation Consulting Since we first started we have worked on programs for advocacy, not for profit tackling issues we believed in or have a passion for. Six Lenses for Innovation Understand innovation within your business The Art of Product Development Learning about the whole development process
  • 131. Cross company review Isolate the issues Seek solutions Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program.
  • 132. Identifying Winning Products Successful product Development Creating Market Value The Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market.
  • 133.
  • 134. Open Acts Since we first started we have worked on programs for advocacy, not for profit tackling issues we believed in or have a passion for. Metaform sustainable materials & design; Design room craft and design to an audience; Life cycle thinking workshop series; SPD guide for the designers institute; YIA young innovator awards;
  • 136.
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  • 140.
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  • 142.
  • 143. Design Room Leveraging New Zealand Design, Craft and Creativity
  • 144.
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  • 146.
  • 147. Life Cycle Thinking Series Encouraging the uptake of Life Cycle Thinking, Management, Tools and Approaches.
  • 148.
  • 149.
  • 150.
  • 151. Sustainable Design Providing guidance, inspiration and motivation to improve the understanding of sustainable design
  • 152. Young Innovator Awards Inspiring high school students
  • 153. Young Innovator Awards Inspiring high school students
  • 154.
  • 155.
  • 156.
  • 157.
  • 158. 10 Years distilled What have we learnt over the course of ten years, what is important and what are the things which define and differentiate us from others. Integrity in what you do; Defined Ethos to guide your direction; Going beyond just your own work; Integration helps to create better products; Operations is not just for factories;
  • 159. nov jan 2012 2012 Aug Feb Aug July Jan Mar GetSorted Wardrobe & Storage System Blythe Rees-Jones travelled to the Italian merino 2011The Locus Research developed Curve Surfboard Transition research investigation into sports Scion commissioned Locus to undertake research Locus turned 10 years old. released nationwide in Australia. supply chain as the Bella Merino Ambassador. Travel System product won silver at the Best and equipment future direction completed. into exterior cladding, resulting in the successful May Rogier Simons joined Locus Awards in the consumer product category. Feb Guardian exterior cladding study. This became 2011 Locus Research presented in the Research as senior designer. 2010 Legacy Hold Taapa product won bronze at Blythe Rees-Jones visited ISPO the template for the first ‘Product Development Dec Sustainable 60 Seminar Series. Jan the Best Awards in the Furniture category. international sports and equipment fair Specification’ (PDS) that Locus produces. Delloch Hip Protector launched into the market. March Coast New Zealand and Locus Research June in Munich to further his research. 2003 Oct Locus Research sponsored the first Life Cycle created the Louis Vuitton Pacific Series lounge 2009 Locus Research had three finalists selected interiors with Verda, Pollen and Essenze. for the Best Awards: Telecom5up by 2004 Aug ‘Success Grows on Wooly Backs’ article Management Conference in New Zealand. Ryder Meggitt, graduate from Glasgow University featured Prolan new Lanolin lubricant. Young Innovator Awards launched Locus Research opened Studio Sixbee in Kylie Baker (student), Taapa (furniture), Oct Ponsonby, Auckland. Vicky Teinaki joins the and Curve Surf (consumer product). Urbis magazine featured Locus Research and Design Engineering course, joined Locus for a Sept in the Bay of Plenty. 2008 9-month internship in sustainable product design. oct Locus Research team as an interaction designer. a design approach with new materials. feb Blythe Rees-Jones joined the board of the Feb 2006 July Designers Institute of New Zealand. Vicky Teinaki attended ‘IXD 10’ in Georgia, US. 2008 Aug-Oct Nov Locus Research undertook the development Neil Tierney, graduate from Glasgow Aug 2009 Dec Locus Research Transform proposal accepted and project management of the Bombay University Design Engineering course, 2007 Blythe Rees-Jones judged the Best Design leader Blythe Rees-Jones was selected by the board of Textiles New Zealand. Sapphire Design Room at Air New Zealand joined Locus for an internship in sustainable Awards: Product section. Dec to be the 2009 Bella Merino Ambassador. product design and completed the Locus Research named Overall Sept Fashion Week with great success. Jun Nov 2006Blythe Rees-Jones awarded a Circadian System Life Cycle Analysis. Exemplar (Small Business) in the Sept Dr. Wayne Mapp, Minister for Research Science Fairfax Media/PricewaterhouseCoopers Timothy Allan travelled to Ireland to present at professional membership to DINZ. Blythe Rees-Jones joined Lightweight June and Technology visited Locus Research Studio. Sustainable 60 Challenge. ‘Re-Form 08’ on Life Cycle Thinking. He attended Aug Medical for a reciprocal internship in Metaform03 exhibition premiered at the Auckland May and visited: Timothy Allan appointed as a judge Glasgow and London for nine months. Museum (June-Sept03) with a follow on Nov 1.Michael Braungart’s Nutec conference; 2005 exhibition at the Dowse (Nov03-Jan04). Locus teamed up with Motovated Design Locus Research appointed to MFE Product for the sustainable product design Aug & Analysis for the first ‘Successful 2.TU Delft (Holland) DFS department; award for the 2006 Best Awards. Mar Stewardship Assessors panel. 3.Milano Polytech, Ezio Manzini; Timothy Allan appointed the external design Product Development Seminar’. Principal Timothy Allan presented ‘Design for a June director of Legacy Timber Ltd to assist in the ID Graduate Jared Mankelow joined Locus. 4.Frog Design, Milan; 2004 Apr Sustainable World’ at World Usability Day. 5.Therefore Design, London; Karoline Jonsson, a design engineering development of new product for market. 2002 Locus featured on AMP – Growing Oct 6.Onzo, London; intern from Chalmers University, and graphic July Business on TVOne. designer Ailie Rundle joined the Locus team. Oct Encircle Medical Devices reached the semi-finals 7.Lightweight Medical, Glasgow. Locus Research established a formal Jeeves Table selected & exhibited at Interiuer02 in Encircle won a Medical Design Excellence in the New Zealand ‘Focus on Health’ Challenge. 2003May alliance with Tim Grant, associate director Award (MDEA) in the US. Jun-Aug Belgium (Kortrijkt), Design for Europe competition. Locus Research completed the ‘Building Locus Research co-hosted the Life Cycle Timothy Allan gave a lecture on of the RMIT Centre for Sustainable Design Mar Blocks of Sustainable Design’ Sustainable Product Design for Otago and director of Life Cycle Strategies. Aug Thinking Series held at Unitec, Auckland. ID Graduate Blythe Rees Jones joined Encircle selected as a finalist in the DuPont University and Otago Polytechnic. Locus Research gained a formal alliance with Australasian Innovation Awards. septSept Locus Research and Scion co-sponsored Locus Research started the collaborative project Lightweight Medical Ltd (UK) to undertake mar Locus; Blythe was awarded Best Young Cortex Exterior Cladding System for Pacific Wood the Sustainable Design and Innovation Product Design at Best Awards 2001. Feb Products won silver at the Best Awards in the award for the SBN Awards. Timothy Allan Compass investigating the US market for major collaborative research and commercial work in Jono Jones joined the Locus team non-consumer category and was one of only two and Trevor Stuthridge judged finalists. forestry companies Panpac and Tenon. the area of sustainable product development. May-June on a design internship. finalists for the Sustainable Product Design Award. April June Locus established Metaform03 concept and Feb developed the exhibition and competition ‘Advances in Therapy’ medical paper published Drybase won bronze at the Best Awards Curve Surf exhibited as a finalist at Report into the European context of Timothy Allan appointed as advisor to the on Encircle Compression Therapy. in the non-consumer category. Sustainable Product Design completed London Sustainable Design Collective. format, including the procurement of major renowned sporting fair ISPO. sponsors Carter Holt Harvey and Prodesign. Aug Locus Research committed to the establishment for the Ministry for the Environment. Simple Vision range launched 2010 at EON Design Centre. Mar Cortex awarded Sustainable Design and Innovation of a Life Cycle Thinking studio course at Unitec 2005 Dec category for central and southern areas in the NZI with Hothouse director Dr. Cris de Groot May Timothy Allan established a design Engineer Chris Brown rejoined Locus design National Sustainable Business Network Awards. Nov Circadian Living System selected as one company that will specialise in the area team to work on the Delloch Hip Protector. Jan Simple Vision range released into New of Sustainable Product Design. Locus organised Tom Sutton, GM Locus Research relocated to new premises of only 13 finalists for all categories in the Oct Frog Milan, to speak at AUT on the Zealand stores nationwide with a Dupont Australasian Innovation Awards at ‘Studio Mauao’ at the base of Mount great response from consumers. ‘Bay Innovators Pile up the Design Awards’ development of medical devices. Maunganui, 100 meters from the beach. in Melbourne from more than 90 entries. article in the Bay of Plenty Times about Vicky Teinaki attended ‘UX Australia’. Oct Timothy Allan flew to Melbourne for the the Locus Research design team. May 2007 Timothy delivered ‘Life Cycle Thinking’ paper awards met Australian Minister for Science ‘Making Products Better by Design’ article by Yoh Principal Timothy Allan travelled to Asia to Nov at the sustainable business conference and Dupont Australasia managing director. Kar Lee on Locus Research and how we work. speak on Life Cycle Thinking in Shanghai Transform Project was successfully concluded for the Sustainable Business Network. April Encircle & Forester appeared on Campbell and Beijing at Impressions Symposium for with all six finalist companies awarded funding. Sept Simple Vision awarded highly commended Live with Blythe Rees-Jones. Fortune 500 company Avery Dennison. aug Josh Astill joined Locus to undertake research in at Designex04 in Sydney. Oct apr Encircle won silver at the Best Awards Timothy Allan spoke at Phillips Hong Sustainable Product Design at TU Delft in Holland, Timothy Allan completed experimental Life & Forester awarded bronze. Tony Clifford, President of PMA, presented Kong Design Studio on Life Cycle Compass findings to the PMA delegates. co-funded by the Ministry for Environment. Cycle Analysis for UK based BEP (Business Sept Thinking and visited Dell in Taiwan. Environment Partnership) in collaboration Timothy Allan made a Fellow of the Designers with Lightweight Medical Devices (UK). Institute of New Zealand (DINZ). july may june

Editor's Notes

  1. \n
  2. Aotearoa is made up of either two or three words, \n \n- *Aotea* could be the name of one of the canoes of the great migration, the great magellan cloud near the bright star Canopus in summer, a bird or even food; \n\nOr\n\n- *Ao is a cloud, dawn, daytime, or world*; \n- *Tea white or clear, perhaps bright*, \n- *While roa means long or tall*.\n\n\nPolynesian Voyagers to New Zealand were guided during the day by a long white cloud and at night by a long bright cloud. \n\nOver time this has been condensed and form the:\nAotearoa *'the Land of the long white cloud'*.\n
  3. \n
  4. New Zealand is a remote place. Depending on whose projection you use we are on the bottom right hand corner of nowhere;\n\n- or\n\n- at the bottom centre of nowhere\n
  5. It sits deep in the pacific and is not connected to a continent. It has a unique ecology that developed on its own prior to colonisation by first Polynesian and then european settlers.\n\n
  6. \n
  7. New Zealand was an environment where Birds became dominant due to the lack of predators.\n\n- Resulting in a number of unusual birds filling specific niche roles often taken by other animals including our national bird the flightless Kiwi (a bird that you really have to experience first hand to understand how unusual it is).\n\n
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  12. This unique flora and fauna were vulnerable, and colonisation by both Polynesian Maori and European Pakeha has led to the destruction of unique habitats and a number of endemic species which cannot be found anywhere else in the world. \n
  13. When you consider New Zealand's low population density It illustrates how fragile our ecology is.\n\n
  14. - New Zealand as a culture is very young, when compared to other countries. People have only touched our shores for perhaps 700 years. \n\n- Due to its remoteness, people by necessity, had to be independent & resourceful, in New Zealand there is even a name for this called 'Number 8 Wire'. \n\n- It refers to the idea of being able to fix anything with very limited resources. At one point New Zealand defined itself by this attribute.\n\n- With globalization, increased travel, and the explosion in information technology; There has been push back on this idea, as companies are encouraged to take on more refined and sophisticated approach when they are creating new products and services. \n\n
  15. *They perhaps miss the point* \n\n- It is about resourcefulness, and doing more with less, and importantly having the space and room to think differently, Something which is a very valuable commodity especially in design.\n\n- Some of the the finest new zealanders have achieved great things by thinking differently in part, because of our isolation. \n\n- I have chosen a few examples of people that to me, exemplify this ideal, those that are unafraid to try new things and bought a unique perspective to what they did.\n\n
  16. - Regarded as one of the most influential running coaches of all time. Lydiard pioneered the idea of base/platform training for all of his athletes (he used to get them to run a lot of miles) and then used periodisation to peak them for major events.\n\n- He led New Zealand to many gold medals at the Olympics.\n\n
  17. \n
  18. One of New Zealand's great artists, spanned many of the key artistic movements of the 20th Century. Found his soul with kinetic art and film. He was always ahead of his time and never stood still for his entire life. \n\n
  19. \n
  20. - Many of his works have only found life after his death with a highly successful and innovative engineering company in taranaki (Mathews).\n
  21. - Peter Blake learnt from the best (robin scott johnstone) sailing round the world and bought it back to New Zealand and created a sailing dynasty. \n\n\n
  22. - Built on exceptional innovation, leadership, they won the whitbread round the world race (now the volvo), then the America's cup several times. \n\n\n
  23. - Not content he then moved on to advocacy and support for the oceanic environment he loved so much.\n\n
  24. - The quintessential new zealander, tough, uncompromising, unconventional, self effacing. \n\n- The first to summit Everest, along with many other adventurous feats in different regions of the world. \n
  25. \n
  26. - Not comfortable just taking the laurels Hillary spent his life raising funds for the Nepalese, building schools and hospitals.\n\n
  27. - Bill Hamilton was farmer, and essentially a self-taught engineer he went on to develop the modern jet boat and found the worlds leading water jet manufacturing company - CWK Hamilton.\n
  28. - The problem with South Island rivers is they are often fast flowing but very shallow. His response was to create the modern marine jet engine.\n\n
  29. - It was Mark's vision that built the Formway design team and culture over decades that developed a line of the most successful office chairs in the US and licensed it to Knoll generating hundreds of millions of dollars of revenue. \n\n
  30. - Mark gave me my first job and treated me the same way when I was 22 as today. \n\n- His humility evident recently talking with young high school students just starting to think about design at the young innovator awards.\n\n
  31. - My mentor, an artist, a teacher, and a wonderful human being. \n\n- As a young women she forged a career in arts and education helping to build new Zealand's first art curriculum from scratch, at the same time completing major ceramics works as a successful artist. \n\n- She taught me it is about more than just your work it is about what you do for others.\n\n
  32. - Celebrates its diversity;\n- Cherishes it's independence and freedom with compassion;\n- From issues as wide ranging as the right for women to vote to our Anti-Nuclear stance. \n\n- New Zealand has defined itself by thinking differently about the world we live in.\n\n
  33. # Like these people we have\n\n- Developed a way of doing things which was different, reflecting our experience and incorporating at each step our learning.\n
  34. \n
  35. - Our goal is to create world class products and deliver them to market. \n\n- It is the deliver them to market bit that takes all the a lot of the effort.\n\n- We are a design company, but design is the mechanism. \n- Design is how we work and the way we work\n- But sometimes what we work on, can look quite far from design.\n\n
  36. Our workstreams are divided into three areas which have evolved over 10 years.\n\n1. *Product Development* - actually developing products and delivering them to market. This is generally us researching, creating, and delivering a product to market including involvement in all aspects between.\n\n2. *Innovation Consulting* - helping companies through advice, review and auditing with their product development. \n- As we have developed we have had requests from companies about phone we might be able to help with improving their product development, or with providing guidance or assistance with innovation within there business.\n\n3. *Open Acts* - Advocacy, education and not for profit programs we believe in and believe we can help.e have worked continuously on advocacy and education since our inception. It has provided us with unique benefits and surprising outcomes.\n\n
  37. - This was set at the beginning in 2002 and has provided a compass for us in what we do, a purpose.\n\n- To be independent to be creative to always learn. To work with conscience. To create friendship. To rigorously defend and espouse environmental values in design. Be original to the point of eccentricity.\n\n- This set the tone for the work we have done.\n\n
  38. - There should be no surprise that research important to us, research is a part of our name. \n\n- It means the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.\n\n- Research is the most important risk management tool in undertaking product innovation, it helps to build understanding which in turn creates the insights necessary to deliver breakthrough products.\n\n
  39. - So if in my introduction it was not clear New Zealand is not silicone valley. \n\n- We have to work for a wide range of companies and do more with less to create a result. So being a generalist becomes an important skill in its own right. \n\n- The byproduct of this is that it teaches balance and improves the breadth of your perspective. It helps to achieve unity, Something that is important to developing great products.\n\n
  40. - This diagram helps to explain the theory behind the integration.\nThe common skills of research, development and management are applied across the four areas we work across product/service, brand/graphic, sustainability/Life Cycle thinking and Business/commercial. \n\n
  41. - An important part of our work has been collaborating with science. This has applied in both material technology and environmental science.\n\n- Early on I gravitated toward projects which were more substantive\n\n- Science has offered and continues to offer the potential for doing things in a dramatically different way and some of these collaborations have proven to be some of our most enduring relationships.\n\n- Our belief is that design, business and science working together delivers the best results even for long term science development. \n\n- Design has a contribution to make to the development and application of new science and technology that is evident through our work.\n\n
  42. - Most of my career has been spent on trying to bring sustainability into product development (not always successfully).\n\n- A product of my isolation, in the mid to late nineties I did not have anyone in design I could talk to about sustainability when I first started working. I was lucky to work for a company that had a founder that cared that enabled me to get exposure to first to an Ecologist and then to an environmental scientist.\n\n- This opened my eyes to the potential of Life Cycle Thinking, Management, Assessment and tools. We co-opted a lot of approaches through and started to use them in product development.\n\n
  43. Defines all the important aspects of the product \n\n1. What is the ‘core function’ of the product (describe it as a service);\n2. Who the users, customers, stakeholders, and influencers;\n3. What the product requirements are;\na. Customer;\nb. User;\nc. Stakeholder;\nd. Technical;\n4. What the product life cycle and interactions are ;\n5. How it is intended to be produced (materials and processes).\n\n
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  46. - We have evolved our process of working over a 10 year period to a framework that provides us an effective way of working that considers what it takes to bring a product from research through to market entry.\n\n
  47. - It is not a prescriptive process\n- It is a descriptive framework\n\n- It helps to deliver consistent results through a range of different developments. \n\n- Discovery;\n- PDS;\n- Ideation to Embodiment;\n- Commercialization (which occurs throughout the process)\n
  48. Product Development Specification (PDS) Corner stone of the development process. We require alot of information prior to starting development to set the compass in the right direction.\n\n## PDS - R&D Process (2 Slides)\n\n- The PDS has become a core part of our workflow. It provides a very strong platform to develop off.\n\n- It is deliberately broad and considers a wide range of factors from the company, to its customers, life cycle, management everything.\n\n- This is all before we have looked at ideation or concept development. At this stage we are looking for a structural direction that is different that will provide us a new alternative.\n\n
  49. The development process is more detailed and requires alot of thought before entering it.\n
  50. # Commercialization Process\n\n- We have also got a lot more focussed earlier on in the process to try and build a successful profile for a project. We started our branding projects (not just products)\n\n- We are creating project prospectus very early on to communicate the potential of something to investors, partners and distributors.\n\n- Distribution is a critical component to a product being successful and something we increasingly are trying to address head on early in the process.\n\n- This also highlights the other critical step which can be very hard (if not impossible) to estimate up front. THat is the transfer of the technology and the development into a commercial state. This involves training sales people, transferring data and information and specifications to manufacture (always difficult) among other things.\n\n
  51. # Integrated Workflow\n\n- Within the last 12 months we have probably reached a fairly stable state with how we work (although always evolving).\n\n- This combines our workflow into one structure which combines time and task recording, project management, electronic document management, and invoicing and reporting.\n\n- This means we can be consistent across all areas and communicate in a constant way.\n\n
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  53. - Development of a sleep system for a bedding company\n- The key research insight was the pressure profile, and the difference between male and female (although obvious) was not\nbeing accounted for.\n- So we sought to create a system which enabled people to be specified onto the right surface without necessarily having to lie on it.\n\n
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  65. - Development of an exterior cladding system for a vertically integrated forestry company.\n- The Key research insight was maintenance, looking at other products in the market brick represented 50% + of market share.\n- So we sought to develop a factory finished weatherboard system.\nSounds simple right? required the development of a whole new fixing system that had to be certified. But deliver 2-3x on lifespan with a hugely improved finish.\n\n
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  76. - Development of a surfboard travel system for a startup\n- The key insight that drove the development was that surfers were traveling further afield, but the equipment had not kept pace and there were some inherent weaknesses with the existing board bag system\n- The surfboard bag was like a burrito, or a wrap instead of a zipper, it also had a harness for carrying the board bag for long distances and other accessories like soft rack for boards.\n\n
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  89. - Development of a non invasive compression therapy system to treat Chronic Venous Disease (CVD) for the largest vertically integrated merino company in australasia.\n- The key insights were that people found the existing products very difficult to apply and it required a clinician. In addition all of the existing products were synthetic which did not aid patient recovery.\n- The system developed was a two layer system that used 'cumulative compression' to create the required level. We developed a novel bi-component textile which created a health micro environment for the skin that would also aid healing and enabled it to be self applied (thereby saving in clinician or nursing time.\n\n
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  102. - Development of a wardrobe and storage system for a Distribution company for the DIY domain\n- The key insights were that installation was pretty difficult and complex along with the documentation made it hard for end consumers;\n- The product developed increased the level of flexibility in the system providing not only wardrobes but the ability to configure standard furniture items, It introduced the concept of ventilation within the cabinets to increase airflow to keep clothes fresher for longer.\n\n
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  111. - Development of a Hip protection system for elderly at risk of falling for a startup\n- The key insights were that the area which required protection varied significantly over a wide range of people, many products did not appear to attenuate sufficient force to be effective.\n- The product system developed included two different shield designs both able to attenuate significant force under both international emerging standards. \n\n
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  120. - As we have developed we have received requests to help companies with innovation and product development. We are however, focussed on outcomes, rather than consulting our goal is still to have a measurable impact through the work we do. \n\n
  121. A process to better understand how innovation works within a business.\n\n
  122. A series for executive capability development, to train people in product development and innovation. Something we were already doing partially in some projects \n\n
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  125. Sustainability, New Materials and Design\n
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  142. This year the two creative teams from locus and woods got together to create a campaign which \nReuben will walk you through.\n
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  146. I was asked to talk about how we work, and the benefit this has provided us and the lessons we have learnt along the way. It is timely as we have turned 10 this year, and it has prompted us to take a look at what we do and how we do it.\n\n- What have we learnt over the course of ten years, what is important and what are the things which define and differentiate us from others.\n\n- *Integrity* in what you do; \n- *Defined Ethos* to guide your direction;\n- *Going beyond* just your own work;\n- *Integration* helps to create better products;\n- *Operations* is not just for factories.\n\nThanks for listening\n\n
  147. \n