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Discovery – how engagement and UX research chart the course to success.
Kalamuna specializes in design, strategy, user experience, and development for mission-driven organizations, emphasizing the importance of discovery in the project lifecycle. Key elements discussed include user research, personas, and user stories to ensure effective engagement and project outcomes. The document highlights the necessity of using the right tools and methods to facilitate collaboration and achieve consensus in web design and development projects.
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Discovery – how engagement and UX research chart the course to success.
- 1. DISCOVERY: how engagement and UXresearch chart the course to success.
- 2. About Us Kalamuna makesthe Internet for for mission-driven organizations driven to tinker, critique, and change the way things are. We specialize in design, strategy, user experience, and development.
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- 5. Kind of inthe middle 0. lead qualification 1. estimate 2. discovery 3. re-estimate 4. implementation 5. support
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- 8. GOOD ENOUGH vsNOT ENOUGH MVP support∞ DISCOVERY implement VERY DISCO gold implement MLP
- 9. Use the righttools for the job 1. collaborative docs 2. canonical stores 3. up to date priorities 4. instant feedback
- 10. Use the righttools for the job EMAIL IS WHERE CREEPS SCOPE
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- 13. Getting on thesame page
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- 19. Tell a storywith numbers (& pictures) ■ mobile traffic patterns ■ browser trends ■ audience analysis ■ user flow ■ referrals
- 20. Events drive traffic April1, 2014 1,214visitors April fool’s site goes viral June 5, 2014 1,305visitors Kalabox kickstarter launch
- 21. International traffic growthsometimes surprising top countries - yearly visits for all sessions outside US 2012-13 2013-14 growth India 21K 29.7K 41% Canada 9.9K 13K 31.6% Germany 9.1K 9.4K 3% UK 6.8K 9.3K 37.5% China 6.2K 6.4K 2.8%
- 22. Are you mobilelast? Homepage bounce rates over 9 months
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- 24. Talk to humans. Userswill always surprise you.
- 25. Test: talk itout Observe representative users performing tasks on the site while expressing their motivations. Wow.
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- 27. What’s a “Persona?” ■A fictional person representing users with similar needs ■ Created by synthesizing research findings ■ Drives design and development throughout project
- 28. What’s a “Persona?” combinethe most important attributes of your users into as few fleshed out characters as possible
- 29. Goal: Decide whichweb shop she’ll hire to create a website for a new university department. Education Level / Comfort with Technology: Medium-Low User Story 1: As the department head of a university, I want to know if Kalamuna is familiar with the unique processes involved in site-building for a university so that I can decide whether or not to hire them. User Story 2: As the department head of a university, I want to know whether or not Kalamuna is a bunch of arrogant tech dudes so I can decide if me and my humble, earnest staff can work with them. User Story 3: As the head of my university department, I want to review what quality Kalamuna has done for my university so that I can feel good about having them support or build my branded website. 2. Unis University, 45 About Unis: Unis is the head of the new College Writing Programs at UC Berkeley. She is leading the website creation for her department. She is creative, left-leaning, well-read and practical.
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- 31. What’s a “UserStory?” as a presenter with questions still, I want to complete my presentation, so that I can hear your thoughts on discovery.
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- 44. is messy, painful,and political but saves lives
- 45. but they don’tkiss babies WEBSITES DO IT ALL
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- 52. Prototype content strategy inthe browser… distributions for the win
- 53. GOALS ■ Designers andfront-end developers should soar in their expressivity by focusing on their craft instead of struggling with CMS APIs and configurations. ■ Provide tangible assets for clients and agencies to drive design thinking as early as possible in the project lifecycle. ■ Provide a litmus test against style regressions during development.
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