The document discusses the importance of discovering one's true story through an in-depth process. It involves using disruptive, lateral and artistic thinking combined with tailored facilitation techniques to get out of one's comfort zone. Some facilitation techniques mentioned include the Dinnerview, Story Yoga, The Front Line, Short(er) Stories, and Shoe Swapping. Various discovery techniques are also listed such as mind mapping, idea logging, and visual storytelling. The goal is to uncover one's unique value proposition and truly understand who they are and why their story is special.

1. DISCOVERING

2. THE FIRST STEP IS TO DISCOVER YOUR STORY, AND
ALTHOUGH YOU MAY THINK THE ANSWERS ARE OBVIOUS - YOU ARE,
AFTER ALL, PART OF THE STORY - YOU’LL BE AMAZED AT WHAT YOU’LL
LEARN DURING THIS ALL IMPORTANT FIRST STEP.
!
THIS ISN’T A SKIMMING OF THE SURFACE, AND WHEN I SAY I
DISCOVER YOUR STORY, I MEAN I BLOODY WELL DISCOVER IT!
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3. THE PREMISE
!
DISRUPTIVE THINKING
LATERAL THINKING
ARTISTIC THINKING
THE FACILITATIONS
!
THE DINNERVIEW
STORY YOGA
THE FRONT LINE
SHORT(ER) STORIES
SHOE SWAPPING
THE TECHNIQUES
!
THINK BUBBLES
MIND MAPPING
CHERRY PICKING
SLICE & DICE
IDEA LOG
CHARACTER DEVELOPMENT
IDEA BOXES
AND MUCH MUCH MORE…
EACH STORY AND PROJECT IS UNIQUE, BUT THE AIM IS TO ALWAYS
GET YOU OUT OF YOUR COMFORT ZONE AND DISCOVER YOUR TRUE
USP. TO ACHIEVE THIS I USE A COMPELLING PROCESS:
EACH PROCESS IS DIFFERENT AND TAILORED AROUND THE
INDIVIDUAL, GROUP, AND BRAND. THERE’S NO SUCH THING AS A
‘FLAT-PACK’ SOLUTION WHEN IT COMES TO GREAT STORYTELLING

4. THE PREMISE

5. THE PREMISE CHALLENGES YOUR WAY OF THINKING AND GETS
YOU OUT OF YOUR COMFORT ZONE. YOU SEE, TO TRULY DISCOVER
YOUR STORY REQUIRES YOU TO DIG DEEPER THAN YOU’VE EVER DUG
BEFORE, AND ASK QUESTIONS YOU’VE NEVER THOUGHT TO ASK.
!
IT JUST SO HAPPENS I’M EQUIPPED WITH THE RIGHT QUESTIONS,
AND THROUGH A MIXTURE OF DISRUPTIVE, LATERAL &
ARTISTIC THINKING, YOUR TRUE STORY REVEALS ITSELF.
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6. DISRUPTIVE THINKING
SIMPLY PUT, DISRUPTIVE THINKING UNSETTLES
THE STATUS QUO AND BANISHES CLICHES. BY LOOKING AT
YOUR BUSINESS/PRODUCT/STORY IN A COMPLETELY NEW
MANNER, YOU UNEARTH NEW INSIGHTS, DEVELOP IDEAS,
AND DISCOVER THE TRUE MEANING OF WHO YOU ARE AND
WHY YOUR STORY IS SPECIAL.
FOR EXAMPLE: dyson & dollar shave club

7. LATERAL THINKING
LATERAL THINKING REQUIRES LOGIC THAT ISN’T
IMMEDIATELY OBVIOUS, AND DIRECTS YOU AWAY FROM THE
STEP-BY-STEP METHODS YOU’RE PROGRAMMED TO USE.
!
BY LOOKING AT YOUR STORY FROM A DIFFERENT
PERSPECTIVE, YOUR TRUE USP IS FOUND - OFTEN HIDING
WITHIN SOMETHING THAT’S BEEN THERE ALL ALONG.
!
FOR EXAMPLE: virgin & honda

8. ARTISTIC THINKING
CREATIVE MINDS THINK DIFFERENTLY TO MOST, AND
THE COMMON GROUND WRITERS, ARTISTS, DESIGNERS &
MUSICIANS SHARE IS, THE WAY THEY SEE THE WORLD.
!
RATIONAL THINKING IS OFTEN ENCOURAGED, BUT IT
SHOULDN’T WHEN DISCOVERING YOUR STORY. THIS
‘OUTSIDE OF THE BOX’ APPROACH IS IDEAL
FOR ESCAPING THE PRE-CONCEPTIONS YOU’VE
DEVELOPED OVER TIME.
!
FOR EXAMPLE: apple & john lewis

9. THE FACILITATIONS

10. EACH INDIVIDUAL, GROUP & PROJECT IS UNIQUE, MEANING
THERE’S NO SINGLE METHOD TO DISCOVERING YOUR STORY.
!
MY UNIQUE BLEND OF FACILITATIONS IS TAILORED AROUND
THE INDIVIDUAL/GROUP, ENSURING YOU STAY OUT OF YOUR
COMFORT ZONE THROUGHOUT.
!
A FEW OF MY METHODS MAY SEEM ODD, BUT THEY’RE DESIGNED TO
UNVEIL ONLY THE BEST - AKA: YOUR ONE. TRUE. STORY!
!

11. THE DINNERVIEW
OVER THE YEARS I’VE INTERVIEWED MANY PEOPLE, AND THE
DINNERVIEW IS MY CLASSIC TAKE ON A ONE-ON-ONE
DISCUSSION.
!
OVER A CASUAL MEAL, I ASK SUBTLE QUESTIONS AS YOU TELL ME
ALL ABOUT YOU, YOUR BUSINESS, AND EVERY NOOK AND CRANNY
WITHIN IT.
!
IDEAL FOR INDIVIDUALS, THE DINNERVIEW IS A CASUAL APPROACH
TO FINDING THE INFORMATION YOU NEED. IT MAY SOUND SIMPLE,
BUT THE RESULTS ALWAYS SUPRISE.
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12. STORY YOGA
PERFECT FOR GROUPS AND INDIVIDUALS, STORY YOGA IS IDEAL
FOR CLEARING YOUR MIND AND FOCUSSING ON THE TRUE NATURE OF
YOUR STORY.
!
NOT ONLY ARE YOU CLEANSED AND ENERGISED, BUT STORY
YOGA PLACES YOU IN A UNIQUE SITUATION WHERE YOUR CREATIVE
JUICES ROAM FREE. YOU’RE PROGRAMMED TO THINK ABOUT YOUR
BUSINESS IN A PARTICULAR WAY, BUT IN ORDER TO UNCOVER YOUR
TRUE USP, YOU NEED TO ESCAPE THIS.

13. THE FRONT LINE
IDEAL FOR GROUP SETTINGS, THE FRONT LINE TAKES YOU TO
THE HEART OF THE ACTION. HOWEVER, DON’T CONFUSE THIS WITH
A FOCUS GROUP!
!
IT INVOLVES OBSERVATIONS, BUT NOT THE STALE-COFFEE
DRINKING-BEHIND-A-TWO-WAY-MIRROR ATTEMPTS YOU’VE SEEN IN
THE MOVIES.
!
THIS INVOLVES YOUR CUSTOMERS. . . YOUR STAFF. . . AND THE
PEOPLE WHO MATTER THE MOST. INVOLVING THESE PEOPLE IN THE
BEGINNING CAN YIELD INCREDIBLE RESULTS DOWN THE LINE.

14. SHORT(ER) STORIES
THROUGH THE USE OF CREATIVE WRITING & VISUAL STORYTELLING,
SHORT(ER) STORIES IS THE IDEAL FACILITATION FOR
INDIVIDUALS AND GROUPS ALIKE - ENSURING IDEAS ARE REFINED
OVER TIME.
!
THIS METHOD FOCUSSES ON YOUR STORY’S MOST IMPORTANT
ASPECTS, HONING IN ON YOUR USP AND UNVEILING NEW INSIGHTS
THE DIGGER YOU DEEP. THE KEY IS TO ESCAPE THE OBVIOUS, AND
SHORT(ER) STORIES TRANSFORMS GENERAL IDEAS INTO SPECIFIC
INNOVATIONS.

15. SHOE SWAPPING
ESCAPING YOUR COMFORT ZONE REQUIRES YOU TO ESCAPE YOUR
EVERYDAY ROUTINE, AND SHOE SWAPPING IS PERFECT FOR
INDIVIDUALS AND GROUPS.
!
BE IT SWAPPING SHOES WITH YOUR STAFF, CUSTOMERS, OR MY
OWN, YOU’RE PLACED INTO A NEW ROLE THAT EXPANDS YOUR
THINKING, CHANGES YOUR MINDSET, AND ENSURES YOU SEE
YOURSELF, BUSINESS & STORY IN A WHOLE NEW LIGHT.
!
THE BIGGEST OBSTACLES YOU FACE ARE YOUR OWN PRE-
CONCEPTIONS, BUT SHOE SWAPPING ENSURES YOU STEP OUTSIDE OF
THE BOX AND FOCUS ON THE MOST IMPORTANT ASPECTS OF ALL.

16. THE TECHNIQUES

17. YOU ALREADY HAVE THE MAJORITY OF ANSWERS, BUT YOU’VE NOT
BEEN ASKING THE RIGHT QUESTIONS. THE FINAL PART TO
DISCOVERING YOUR STORY INVOLVES THE TECHNIQUES, PUZZLES,
GAMES & TASKS WE’LL USE.
!
THESE ARE TAILORED AROUND EACH INDIVIDUAL/GROUP, AND RANGE
FROM THE ORDINARY TO THE DOWNRIGHT CRAZY. PAIRED WITH THE
PREMISE AND FACILITATIONS, THESE TECHNIQUES ARE THE
KEY TO UNLOCKING YOUR STORY’S POTENTIAL.

18. RESTRICTING PRACTICES
IDEA QUOTE
IDEA LOG
CHARACTER DEVELOPMENT
CRAFT A BUSINESS NOVEL
CREATIVE WRITING
VISUAL STORYTELLING
SLICE & DICE
CHERRY PICKING
THINK BUBBLES
MIND MAPPING
IDEA BOX
SKETCHING
MANY MANY MORE…
THIS LIST MERELY SCRATCHES THE SURFACE. I’M CONSTANTLY COMING
ACROSS NEW METHODS TO EXTRACT STORIES, AND IT ISN’T UNCOMMON
TO COMBINE SEVERAL OF THESE AND TAILOR THEM AROUND YOU. WHEN
IT COMES TO THE TECHNIQUES, THE POSSIBILITIES ARE ENDLESS

19. DISCOVERING

20. EVERY STORY IS UNIQUE, AS IS EACH PROJECT I WORK ON. THE
DISCOVERY PROCESS TAKES A BESPOKE PATH, UTILISING A
MIXTURE OF DISRUPTIVE, LATERAL & ARTISTIC THINKING;
FACILITATIONS THAT HOIST YOU OUT OF YOUR COMFORT ZONE; AND
TECHNIQUES TAILORED TO YOUR CIRCUMSTANCES, BUSINESS &
PERSONALITY.

21. PEOPLE OFTEN GLOSS OVER THIS PART, ASSUMING THEY ALREADY
KNOW THEIR STORY INSIDE-OUT. THE TRUTH IS, YOU DON’T, AND
UNTIL YOU DISCOVER YOUR TRUE STORY, THE REST OF THIS
JOURNEY IS FUTILE.

22. NOW IT’S TIME TO CREATE YOUR STORY…
LOOK TO THE RIGHT >>>