The document discusses developing an online retail experience for the Downtown Orlando Information Center to promote and sell products from local makers. It provides examples of local Orlando businesses and artisans in the categories of goods (apparel, accessories, home goods etc.) and tastes (food, coffee, chocolate etc.). The goal is to create an online storefront that supports the physical Information Center location and helps promote and satisfy demand for authentic Orlando merchandise from both visitors and locals.

1. CLIENT DDB
PROJECT DTO Info Center
CONTENTS Retail e-commerce role model + Local Maker Sourcing
DATE 03:23:2018

2. brick & mortar
meets
pixels & clicks

3. ATH BATHATH
retail zone

4. As we are revisiting DowntownOrlando.com and developing the marketing
strategy, we need to identify and promote our authentic DTO to the world.
Visitors and locals begin their experience with DTO online. They shop online.
They explore events and possibilities online. They connect and share new finds
with friends online.
For this reason, while we work on our brick and mortar storefront experience,
we need to also create a pixel and clicks storefront to extend its reach online.
Creating a virtual retail experience online will support our brick and mortar by
making it discoverable and opening its virtual doors to the World Wide Web.

5. A successful online storefront will help us:
> Build an identity for the Info Center as the place you turn to meet, greet,
and buy from local makers whether while here or away
> Satisfy visitor and local desires for Orlando merchandise which is crucial to
visitor marketing
> Promote Orlando Makers globally
> Create more authentic social media content and then provide a call to
action that nurtures purchases
> Previews Orlando march so that locals can buy online then swing by to pick
it up after work
> Creates another layer and mechanism for the marketing of the Information
Center
Our role model for user experience as well as simplistic, clean design is:
https://colossalshop.com/

7. goods

8. Orlando Shirts
T-shirts, caps, and accessories
hyper-focused on Orlando.
https://www.instagram.com/orlandoshirts
https://orlandoteeshirt.com

9. Ashley Heafy
Graphic designer + hand lettering
queen with a series of wearables
ranging from Ts to pins.
https://www.instagram.com/metalandhoney/
http://ashleyheafy.com

10. Darling Clutch Company
Stacie Rathel
Provocative "statement" clutches
that are functionally artistic and
unique, eye-catching pieces.
https://www.instagram.com/darlingclutchco/
https://www.darlingclutchcompany.com

11. https://www.facebook.com/siefferman
Siefferman Ceramics
LeAnn Siefferman Busdeker
Art, ceramics and Making
Conversations plates that celebrate
our differences and similarities.
https://www.leannsiefferman.com/

12. Hellcats
Clark Orr & Brittany Reagan
Husband and wife team making prints,
stationery, and accessories that are
Tough with a pinch of Sparkle.
https://www.instagram.com/hellcatsinc
http://www.hellcatsinc.com

13. https://www.facebook.com/Nakebar/
https://www.nakedbarsoapco.com/
https://www.instagram.com/nakedbarsoapco
Naked Bar Soap Co.
Natasha Byrd-Gaylon and Jennifer Peets
Soaps made with a handful of naturally,
gorgeous ingredients

14. Sonja Jeanette
Sonja Jeanette Marshall-Bone
Art and jewelry crafted with subtlety
and simplicity
https://www.facebook.com/sonjajeanette/
http://www.sonjajeanette.com/

15. https://www.instagram.com/nighttechgear/
https://www.nighttechgear.com/
https://www.facebook.com/NightTechGear/
Night Tech Gear
Doug & Renata Storer
Shoe headlights for night runners

16. https://www.facebook.com/shoplettermade/?hc_location=ufi
https://www.shoplettermade.com/
https://www.instagram.com/shoplettermade/
Lettermade Embroidered Linens
Malia Dreyer
Tablescape décor for entertaining and
gifting with style simplicity

17. Corkcicle
Insulated drinkware and barware
+ apparel and accessories
https://corkcicle.com/
https://www.instagram.com/corkcicle/
https://www.facebook.com/Corkcicle

18. http://www.porchtherapy.com/
https://www.instagram.com/porchtherapy/
https://www.facebook.com/PorchTherapy99MKT
Porch Therapy
Jennifer Crotty
Imaginative landscape design,
event staging, and home décor

19. https://www.facebook.com/QuestStones/
https://queststones.patternbyetsy.com/
https://www.instagram.com/queststones/?hl=en
Quest Stones Jewelry
Jessica McDade Hannum
Natural gemstone jewelry and
aromatherapy

20. https://www.facebook.com/formfunctionform/
https://formfunctionform.com/
Form-Function-Form
Shawn Reed
Wallets, watchbands, cases, fobs,
and other leather goods

21. Secret Society Goods
Sean Walsh
Handmade pins, patches, and
wearables with a mysterious vibe
https://secretsocietygoods.com/
https://www.instagram.com/secretsocietygoods/

22. http://www.12dwest.com/
https://www.instagram.com/12dwest/
12 Degrees West
Handcrafted leather accessories

23. Lure Paper Goods
Hand-printed cards, journals, and posters
https://lurepapergoods.com/
https://www.instagram.com/lurepapergoods/

24. Gypset Collective
Samantha Lynch
Handcrafted jewelry for the gypsies
and the jet set
https://www.instagram.com/gypsetco/
https://www.gypsetcollective.com/

25. Dora Mae Jewelry
Ansley Schrimsher
Jewelry designs and restorations that are
vintage + modern
https://doramaejewelry.com/

26. Illuma Cosmetics
Amanda Cara
Non-toxic beauty for the skin-savvy
https://www.illumacosmetics.com/
https://www.instagram.com/illumabeauty/

27. Makr Studio
Jason Gregory
Design and manufacture of soft
goods, accessories, and furniture
https://makr.com/
https://www.instagram.com/makr_/

28. Freehand Goods
Seth Daniels & Jacob Zepf
Crafted leather, apparel, and
grooming goods
https://freehandgoods.com/
https://www.instagram.com/freehandgoods/

29. Fiber
Sara Stofferahn
Macrame décor and
accessories
https://www.instagram.com/findyourfiber/
http://findyourfiber.com/

30. tastes

31. Black Bee Honey
Black Bee Honey is a non-profit
business founded by the youth in
the Parramore Kidz Zone program.
The business started with the
dream of providing youth an
opportunity to learn firsthand
entrepreneurship skills while
simultaneously enriching the lives
of their community members by
providing raw honey. This start-up
business, run by PKZ youth, will
offer high quality honey for sale at
the Parramore Farmers Market
while providing work related
educational and entrepreneurial
experiences, further developing the
youth of the Parramore
Community into future workforce
leaders.
http://www.cityoforlando.net/parramorekidzzone/black-bee-honey/

32. Sugar Rush Marshmallows
Small batch, handcrafted confections
in classic, fruity, and boozy flavors
https://www.sugarrushmarshmallows.com/
https://www.instagram.com/sugarrushmarshmallows/

33. Kelly’s Homemade Ice Cream
Small batches of unique and seasonal
flavors of ice cream and sorbet
http://kellyshomemadeicecream.com/
https://www.instagram.com/KellysHomemadeIceCream/

34. The Pop Parlour
Homemade treats crafted from high-
quality natural ingredients
http://www.thepopparlour.com/
https://www.instagram.com/thepopparlour/

35. Downtown CREDO
Proceeds from name-your-price coffee
fund local projects
http://downtowncredo.com/
https://www.instagram.com/downtowncredo/

36. Lineage Coffee Roasting
Craft coffee roasters sharing their
passion for coffee in the community
https://www.instagram.com/lineagecoffeeroasting/
https://www.lineageroasting.com/

37. Cocoa Brothers
Handcrafted Modica “chocolate from
the past” plus in-house design and
letterpress packaging
https://cocoabrothers.co/
https://www.instagram.com/cocoabrothers/

38. Living Vitalitea
Raw, organic Kombucha (fermented
tea with active yeasts and enzymes)
https://www.instagram.com/livingkombucha/
http://livingkombucha.com/