4. As we are revisiting DowntownOrlando.com and developing the marketing
strategy, we need to identify and promote our authentic DTO to the world.
Visitors and locals begin their experience with DTO online. They shop online.
They explore events and possibilities online. They connect and share new finds
with friends online.
For this reason, while we work on our brick and mortar storefront experience,
we need to also create a pixel and clicks storefront to extend its reach online.
Creating a virtual retail experience online will support our brick and mortar by
making it discoverable and opening its virtual doors to the World Wide Web.
5. A successful online storefront will help us:
> Build an identity for the Info Center as the place you turn to meet, greet,
and buy from local makers whether while here or away
> Satisfy visitor and local desires for Orlando merchandise which is crucial to
visitor marketing
> Promote Orlando Makers globally
> Create more authentic social media content and then provide a call to
action that nurtures purchases
> Previews Orlando march so that locals can buy online then swing by to pick
it up after work
> Creates another layer and mechanism for the marketing of the Information
Center
Our role model for user experience as well as simplistic, clean design is:
https://colossalshop.com/
8. Orlando Shirts
T-shirts, caps, and accessories
hyper-focused on Orlando.
https://www.instagram.com/orlandoshirts
https://orlandoteeshirt.com
9. Ashley Heafy
Graphic designer + hand lettering
queen with a series of wearables
ranging from Ts to pins.
https://www.instagram.com/metalandhoney/
http://ashleyheafy.com
10. Darling Clutch Company
Stacie Rathel
Provocative "statement" clutches
that are functionally artistic and
unique, eye-catching pieces.
https://www.instagram.com/darlingclutchco/
https://www.darlingclutchcompany.com
12. Hellcats
Clark Orr & Brittany Reagan
Husband and wife team making prints,
stationery, and accessories that are
Tough with a pinch of Sparkle.
https://www.instagram.com/hellcatsinc
http://www.hellcatsinc.com
14. Sonja Jeanette
Sonja Jeanette Marshall-Bone
Art and jewelry crafted with subtlety
and simplicity
https://www.facebook.com/sonjajeanette/
http://www.sonjajeanette.com/
21. Secret Society Goods
Sean Walsh
Handmade pins, patches, and
wearables with a mysterious vibe
https://secretsocietygoods.com/
https://www.instagram.com/secretsocietygoods/
31. Black Bee Honey
Black Bee Honey is a non-profit
business founded by the youth in
the Parramore Kidz Zone program.
The business started with the
dream of providing youth an
opportunity to learn firsthand
entrepreneurship skills while
simultaneously enriching the lives
of their community members by
providing raw honey. This start-up
business, run by PKZ youth, will
offer high quality honey for sale at
the Parramore Farmers Market
while providing work related
educational and entrepreneurial
experiences, further developing the
youth of the Parramore
Community into future workforce
leaders.
http://www.cityoforlando.net/parramorekidzzone/black-bee-honey/
32. Sugar Rush Marshmallows
Small batch, handcrafted confections
in classic, fruity, and boozy flavors
https://www.sugarrushmarshmallows.com/
https://www.instagram.com/sugarrushmarshmallows/
33. Kelly’s Homemade Ice Cream
Small batches of unique and seasonal
flavors of ice cream and sorbet
http://kellyshomemadeicecream.com/
https://www.instagram.com/KellysHomemadeIceCream/
34. The Pop Parlour
Homemade treats crafted from high-
quality natural ingredients
http://www.thepopparlour.com/
https://www.instagram.com/thepopparlour/
35. Downtown CREDO
Proceeds from name-your-price coffee
fund local projects
http://downtowncredo.com/
https://www.instagram.com/downtowncredo/
36. Lineage Coffee Roasting
Craft coffee roasters sharing their
passion for coffee in the community
https://www.instagram.com/lineagecoffeeroasting/
https://www.lineageroasting.com/
37. Cocoa Brothers
Handcrafted Modica “chocolate from
the past” plus in-house design and
letterpress packaging
https://cocoabrothers.co/
https://www.instagram.com/cocoabrothers/
38. Living Vitalitea
Raw, organic Kombucha (fermented
tea with active yeasts and enzymes)
https://www.instagram.com/livingkombucha/
http://livingkombucha.com/